The Pan Pacific Sountheast Asia Women’s Association (PPSEAWA) has been part of the United Nations community since its establishment, with Consultative Status in Category 2 to the United Nations Economic and Social Council (ECOSOC).

A social enterprise promoting Malaysian crafts.https://www.kitakita.my/

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Owning & running a 100 acre prawn farm in Sanglang, Perlis with an annual production capacity of 190 metric Tonnes. Worked closely with CP Thailand used their technology and leveraged on their sales & marketing. 95% of our output was exported. Secured a loan from Agrobank for their Fund for Food in 2005. Staff of 40.Won Anugerah Khas MAHA 2006 under the category of Aquaculture producers.Sold the business successfully in 2010.

To undertake diagnostic reviews of internal and external market intelligence to identify specific areas of growth opportunities in nominated countries.To undertake diagnostic reviews of nominated country Marketing and Sales Plans and to stimulate momentum/ discussion for compliance to current strategies and/or corrective action when requiredTo manage regional trademarksTo assist and co-ordinate with the creation of relevant stage gate submissions for NPD. To work with ADTC ( Asia Development Technical Centre) to jointly prepare monthly R&T allocation progress reports, inclusive of product development priorities, stage gate notations etc.To work with the Regional Woodcare & Metalcare Category Manager to co-ordinate mainstream activity with category specific activity to ensure all activities are executed in a synergistic and complimentary manner.To work with the Regional Market Research Manager to ensure that there is buy-in into the new market research processesTo contribute in the development and execution of 2001 e-comm strategyTo assist in the ABR ( annual Business Review) process

• Tasks with achieving the revenue and contribution targets for the Access Business department• Responsible for the development and implementation of strategic plans for the Access business to achieve revenue and contributions for the Access business• Develop the operating plan, including the marketing plans and budgets and manage the performance of the department to plan

Formulated internal and external communications strategies for a fast-expanding infrastructure based Malaysian conglomerate with an overseas network of operations.Determine the strategic direction of the company's communication programs in areas of PR, advertising and eventsEnsuring that communication programmes are consistent with relevant business objectives, policies and guidelinesServed on the Management Committee of the Company.

Headed a Marketing Department supporting a US$63 million (turnover) and US$11 million (profit) business.Also responsible for Corporate Public Relations for ICI Paints Malaysia.Overall responsibility for the brand management of Dulux, Glidden and Maxilite Plus brands.Played the lead role in formulating and implementing marketing plans and publicity strategies for all ICI brands with a marketing budget of US$4 million.Responsible for all briefs to advertising agencies, market research and public relations outfits. Primarily instrumental in their appointment and in evaluating their effectiveness against agreed objectives.Co-opted to serve on regional Task Force teams to spearhead the launch of new international brands and initiatives across Asia.

Provided marketing services support to the above business areas.Primarily responsible for marketing communications (advertising, market research, public relations and all other publicity support materials).Short term international secondment/assignmentSeconded to ICI Paints, UK for four months.

Co-ordinated marketing services activities for the Decorative business.