Mona Naeimi Email & Phone Number

Carrum Downs, Vic, Au

Melbourne, Victoria, Australia

As a Business Analyst at CSA Specialised Services, I played a key role in enhancing operational efficiency through the successful rollout of the Kynection business management platform. I led the project from planning through to execution, collaborating closely with cross-functional teams to define requirements, configure the system, develop workflows, migrate data, and provide end-user training. This implementation streamlined key business processes, including job scheduling, customer management, invoicing, and timesheet processing, resulting in increased productivity.Leveraging Power BI, I developed a suite of customised reports such as Gross Profit Margin, labour utilisation, fleet utilisation, and sales pipeline reports, providing actionable insights that empowered stakeholders to make data-driven decisions. My analytical skills also enabled me to design a purchase order management system to monitor costs across multiple business units, including CSA and Argus.I conducted thorough analyses of existing processes to identify inefficiencies and implemented innovative solutions that led to substantial cost savings. I also optimised workflows for waste reconciliation, enabling the business to better analyse waste disposal margins and costs, thereby enhancing profitability.In addition to system implementations, I managed the administration of field management systems, including contract and pricing management, custom scripting, and adapting the system to align with Union pricing models. I also took ownership of Argus’s database, developing scripts to enhance customer data management and integrating new processes to streamline operations.

Australia

During my tenure as Marketing Manager at CSA Specialised Services, I led marketing initiatives that significantly boosted the company’s online presence.A major highlight was identifying underperformance in external web development and SEO contracts. After a thorough review, I terminated these agreements, secured refunds, and implemented effective in-house solutions that drove superior results.I revamped the company’s SEO and SEM campaigns, boosting organic traffic by 600%—from 200-300 monthly clicks to over 1,400-1,500—and improved keyword visibility by 50%, ensuring CSA’s services, such as drain cleaning and hydro excavation, were prominently featured in search engine results.I developed and designed three websites for CSA VIC, CSA QLD and Argus Waste Recycling, transforming the websites into high-performing platforms that exceeded company expectations. This, along with targeted landing page content, optimised the site’s SEO and enhanced online visibility.To support digital engagement, I created marketing collateral such as digital brochures and flyers, managed CSA’s social media platforms, and organised fundraising events, boosting brand awareness.Additionally, I developed an online job cost estimator for sales teams and designed a digital induction system for the HSE department, streamlining compliance and onboarding.

Australia

Got it! Here’s a more concise version to fit within a 2000-character limit for LinkedIn:During my time at Automatic Remote Access, I played a key role in transforming the company’s digital presence and optimising its internal systems. As a Marketing Manager & Database Developer, I utilised my skills in PHP, Java, and SQL to design a comprehensive field management system, enhancing data operations and improving business efficiency.One of my major achievements was leading the redevelopment of the company’s website, www.araccess.com.au, turning it into a fully functional e-commerce platform. This enabled customers to seamlessly purchase products online, creating new revenue streams.A significant focus was optimising the company’s SEO strategy. After auditing the existing campaign managed by an external agency with little success, I presented evidence-based findings that led to the termination of a costly contract. I developed a new strategy that increased organic traffic by over 4600%, growing from 50-100 monthly clicks to over 4,500. By reducing the website load time from 15 seconds to just 0.149 seconds and optimising content, I ranked the site for over 700 competitive keywords and secured 20+ featured snippets, enhancing the company’s visibility.In addition to SEO, I managed the company’s database systems, ensuring data integrity, creating tables, and developing PL/SQL modules for efficient data migration. I also implemented an automated email notification system for overdue payments, streamlining financial processes.Collaborating with sales and business teams, I identified enhancements that improved customer support. This role honed my skills in aligning technical solutions with business goals, driving growth and process optimisation.Overall, my experience at Automatic Remote Access was a blend of technical development, strategic problem-solving, and digital marketing, providing a strong foundation for my journey in digital transformation.

Doctor Of Philosophy (Phd), Computer Software Engineering

Master'S Degree, Information Technology, 4.89

Bachelor'S Degree, Computer Software Engineering, 4.75