• Leading and managing marketing strategy and execution for Macmillan Education in Middle East and North Africa achieving the strategic growth objectives in the region.• Developing a marketing strategy, planning a calendar for MENA ELT business based on local and global publishing plans and review of existing marketing practice.• Driving and leading campaigns for launching front list titles/new editions/new services/digital products in MENA and developing marketing messages, materials, events and email campaigns appropriate for key MENA markets across ELT and International Curriculum.• Managing market research initiatives for the region, initiated either in MENA or as part of the Global Marketing Intelligence function in the UK.• Conducting presentations to key customers or partners for major adoptions or projects (or support the country sales teams in doing so).• Building and strengthening Macmillan Education brand awareness and identifying as a leading, innovative global ELT and International Curriculum teaching and learning solutions provider in key markets across MENA region.• Bring the voice of MENA customers into branding campaigns designed globally and execute them regionally using a combination of “global and local” marketing initiatives, ensuring consistency as well as local market appropriate messaging.• Serving as a member of the MENA Leadership Team, participating in and contributing to regular strategy, planning and budgeting processes of the region.• Acting as a member of the Global Marketing Group, bringing the voice of the region, participating and contributing to defining the global marketing strategy and managing the execution of its local deployment within the MENA region.• Working closely with country Sales Managers in MENA and the Global Marketing team in the UK.

• Developing and applying a clear and comprehensive understanding of USAID and AMIDEAST branding requirements for the project and ensuring that guidelines are consistently followed• Contribute to the design of communications including recruitment materials, promotional materials, success stories• Overseeing the website and social media presence of the HEI program• Conducting outreach to private sector companies and other organizations to develop linkages to the program

working with foreign universities as University of Cambridge, Kiel University and major other universities in Malaysia, France, UK and Scotland. My focus areas were directly related to international education programs planning, implementation and progress monitoring.My responsibilities include but are not limited to the following:• Identifying and prioritizing students exchange programs components to confirm alignment with university’s strategic education criteria.• Evaluating orientation programs effectiveness and adequacy with foreign cultures through SWOT analysis and providing recommendations for the university President and Board of Directors.• Developing international marketing campaigns to publicise objectives and opportunities available under the university programs as well as the benefits of joining the university’s students exchange programs after consulting with local and international universities stakeholders.• Benchmarking facilities provided to students during the university programs with other well recognized universities on both local and global scale.• Providing support in the development of strategic assessments form international relations and foreign affairs perspective. • Participating in university’s activities and events asinformation sessions, workshops, International delegated visits and conferences to promote awareness.• Ensuring the proper handling of the marketing team's of all daily enquiries regarding international education matters and procedures from local and international students, academics, and senior management by all tools of communication.• Supervising the marketing team's activities in organizing orientation sessions for students participating in international exchanges (incoming and outgoing).

Accountable for representing the organization to targeted customers, public, government, and other international parties for expansion and knowledge transfer purposes. I worked with critical decision makers within the organization on daily basis. My responsibilities included but were not limited to:• Executing market research for national required educational programs based on analysis of seasonal and annual supply and demand.• Recommending effective marketing solutions and potential enhancement areas in current academy educational programs in line with available budgets with supporting detailed local market need assessment researches and studies.• Developing critical paths for marketing campaigns about academy educational programs and SWOT analysis for current programs to ensure effective achievement of required objectives.• Reviewing marketing campaigns progress in reaching for targeted audience through execution of quantitative and qualitative analysis of actual vs. expected registrations.• Drafting required marketing campaigns budgets for academy senior management review and approval. • Providing technical and managerial support to co-workers, and subordinates through personal, group meetings and workshops.

My responsibilities included but were not limited to:• Assisting in the execution of the developed marketing programs in order to build the brand awareness of the Academy. • Execute marketing projects, including the development of marketing messages, collateral materials and advertising, online materials and any other marketing materials intended to leverage public policy initiatives and other association objectives.• Coordinating with the other departments’ campaigns that will raise the Academy’s profile through proactive positioning, data management, and project follow-up activities, including performing basic research on issues, key thought leaders, and professional trends.• Providing technical and managerial support to co-workers, and subordinates through personal, group meetings and workshops.

My job responsibilities included but were not limited to the following:• Maintaining and implementing an effective filing and administrative system for all matters related to sponsorship and event organization. • Identifying and maintaining a general database of potential sponsors for all events and target specific ones related to each event separately • Negotiate with potential sponsors for ultimately close advantageous arrangements. • Formulating all correspondence related to the sponsorship proposals, negotiations, etc. • Assisting in handling events with the concerned departments within the hotel to make sure that all branding for sponsors are as per agreed in contracts. • Assisting in the production of all promotional material, including gathering of supporting data and collateral material. • Systematically handling leads received by the property direct with the main account manager in the area sales office