Associate Director
Beijing
Team lead and project lead for BMW 1, 2, 3, 4, 6 Series and BMW i. Lead a 5-6 person team to support brand manager and media manager for annual vital model launch and niche model standing out.Leveraged influence of cooperation with IP & Celebrity AW to quickly build up BMW 1 Series launch buzz and enhance interests from young target audience.Bonded the hot image 唐晶 in TV series 我的前半生 to rapidly build up 2 Series model image in social platform and drive sales. Together with the luxury e-commerce platform Secoo for Series 3 to highlight model features and model spirits through online and offline pop-up store and even directly sold 1 X6 right at the offline pop-up store.For 4 Series the most beautiful BMW coupe series, cooperated with premium lifestyle platform Liangcang to produce the short movie expounding the unique beauty of and arose user initiative promotion in comments of BGM on Netease Yun Music. And client event decided to launch an additional campaign to promote the short movie again.