Advising CEOs and Executive teams on business strategy choices and how to sustainably turn around companies through Culture, Leadership and Business Transformations; bringing a unique approach to the organization’s commercial strategy, truly putting people, culture and values at the foundation of growth. Specialize in: -Strategic organic and M&A financial turnaround for businesses at different life stages from start-up to maturation -Brand, product and category experience and expertise… Show more Advising CEOs and Executive teams on business strategy choices and how to sustainably turn around companies through Culture, Leadership and Business Transformations; bringing a unique approach to the organization’s commercial strategy, truly putting people, culture and values at the foundation of growth. Specialize in: -Strategic organic and M&A financial turnaround for businesses at different life stages from start-up to maturation -Brand, product and category experience and expertise in: Health & Wellness, Beauty, Home, Technology and Lifestyle brands-Expertise in building Full Potential Brands & Optimized Customer Journeys that create immediate and long term financial growth-Global market launch or expansion with key expertise in: Asia Pacific, Europe & Americas-Organizational and Leadership Cultural Assessments, Transformation Planning and Implementation with guaranteed quantifiable results- Leadership, functional teams and company-wide Diversity, Equity and Inclusion Strategy development, planning and execution from the Strategic Planning processes to creation of Unbiased Culture, Inclusive Leadership and sustainable Full Inclusion initiatives throughout the entire organization with guaranteed positive results on the company's overall financial performance Show less

- Led the turnaround of the company by taking the company from a double digit decline and about $200 Million in sales in 2014 to a sustainable growth of above $500 Million while achieving record profitability resulting in quadrupling the stock price in a record time - With global responsibilities, led, managed and helped grow the core teams of the company: Sales & Field Development, Marketing & Communication, Experience & Support, Field technology, Latino market expansion, Business… Show more - Led the turnaround of the company by taking the company from a double digit decline and about $200 Million in sales in 2014 to a sustainable growth of above $500 Million while achieving record profitability resulting in quadrupling the stock price in a record time - With global responsibilities, led, managed and helped grow the core teams of the company: Sales & Field Development, Marketing & Communication, Experience & Support, Field technology, Latino market expansion, Business Development and the upcoming international regional management teams - Drove the 2 most important company initiatives of re-branding it (through Full Potential Branding) to becoming a fully-operating DTC lifestyle Health & Wellness mission-driven brand that created a more global and domestic appeal and the digital transformation of the brand through a new technology platform and series of tools to simplify and enhance the Field's Experience and business building journey,- Expanded, reorganized and optimized the resources to support the ramp up to momentum and prepared to support exponential growth ensuring change management and support in many Field facing areas resulting in drastic experience and engagement improvements for both independent Coaches and Clients - As the main face of the company for the Field, led the foundational efforts of ESG, including Cultural Transformation through trust-building, positive collaboration and re-engagement of the Field at all levels that created a record shift in ways of working never before experienced by the company and at the core of the turnaround efforts Show less

- Managed the US business and territory for the 9th largest global Direct Selling company with more than 1 Million independent Beauty Advisors in 15 countries and $2 Billion sales- Led the transition of the company from a pure Unilevel Party Plan comp plan to a hybrid MLM Party Plan organization with extremely successful results within 2 years of full implementation - As the face of the company and the key liaison with the Field, created a trusting and sustainable relationship that… Show more - Managed the US business and territory for the 9th largest global Direct Selling company with more than 1 Million independent Beauty Advisors in 15 countries and $2 Billion sales- Led the transition of the company from a pure Unilevel Party Plan comp plan to a hybrid MLM Party Plan organization with extremely successful results within 2 years of full implementation - As the face of the company and the key liaison with the Field, created a trusting and sustainable relationship that created re-engagement of key Field players and attracted new talent- Managed the turn around of the company by re-focusing the core strategies, developing key new accelerators, establishing new teams & processes, implementing new sales, marketing & communication strategies & tools that led to a triple digit growth of the distributor base while improving profitability by 30% Show less

- Managed the development and execution of the business growth strategy, market segmentation, branding, budgeting and product portfolio expansion to help the company enter new strategic and high potential segments - Successfully brought in 4 key projects, 3 new clients and a new way to create recurring revenue with existing accounts - Designed and implemented a new branding and communication strategy both digitally and offline that resulted in a more targeted prospecting and client… Show more - Managed the development and execution of the business growth strategy, market segmentation, branding, budgeting and product portfolio expansion to help the company enter new strategic and high potential segments - Successfully brought in 4 key projects, 3 new clients and a new way to create recurring revenue with existing accounts - Designed and implemented a new branding and communication strategy both digitally and offline that resulted in a more targeted prospecting and client conversion- Initiated and launched the first phase of the "Green Certification" for a new product line Show less

Responsible for all Shaklee's international marketing, product development, and communication strategies and implementation.

Responsible for developing and implementing a new business unit dedicated to “inner-outer beauty” brands and products that combine nutritional supplements and topical skin applications

Responsible for developing, maintaining and expanding on a global level: marketing strategies, brand concepts, new product development, market research, promotions, advertising/PR, manufacturing and regional licensing for over 16 brands of personal care products covering 5 major product categories (skin care, bath&body care, hair care, cosmetics and fragrances) for one of the largest nutrition and personal care direct marketing companies in the world.

Responsible for developing products, marketing strategies and global brand concepts for a wide variety of products, specially, in the health & beauty category, worldwide