SCL Health is now Intermountain Health. Lead digital engagement strategy and transformation, including the development and implementation of the digital technology road map.

Lead digital strategy and transformation, including the development and implementation of the digital technology road map.

Carolinas HealthCare System is now Atrium Health. Led consumer and patient engagement strategies, and the technologies and processes that help enable those experiences.Speaking engagements:-- Customer Contact/Consumer Experience Conference, Frost & Sullivan, 2018: Roundtable and session thought leader on multiple topics, including customer journey mapping, voice of customer and talent management-- Panelist for multiple topics/events, including leadership, managing across generations and innovation

Responsible for digital marketing and analytics strategy and implementation for Carolinas HealthCare System. Oversaw all consumer digital channels, including company website, social channels, email, SEO and paid media. Also led consumer research and marketing analytics, including all reporting/scorecards, and channel and asset optimization. Led 13-person team. Speaking engagements:-- North Carolina Healthcare Financial Managers Association Annual Conference, 2017: "Strategic Social Media"-- 2016 CMO Think Tank, Argyle Executive Forum: Panelist on future of data-driven marketing-- Digital Marketing Conference, Frost & Sullivan, 2016: Roundtable thought leader on mobile marketing and segmentation/personas-- Healthcare Internet Conference, 2015: “Creating a Responsive Consumer Strategy: How Carolinas HealthCare System Gave Control of Their Website to the Consumer”-- CoreNet Carolinas Regional Symposium, 2015: “Improving the Consumer Experience Through Ethnography”

Responsible for strategy and implementation of brand management, awareness, and consumer engagement, media planning, in-house creative agency and external agency of record, process and marketing operations management, and all digital channels including the company website and social channels. Lead 25-person team.

Responsible for strategy and implementation of advertising and media efforts, brand campaigns and management, market research, creative design and content functions, and process and operations management. Led 20-person team.

Led a five-person team responsible for driving the strategic development and execution of online sales and marketing programs for mortgage purchase, mortgage refinance and home equity products.

Responsible for the overall marketing channel strategy for consumer payments and savings campaigns and initiatives for the digital, banking center and phone channels.

Led the digital marketing team responsible for online consumer and small business checking sales and the Add It Up product.

Manage all onsite advertising within the unauthenticated space on bankofamerica.com (1 billion impressions each month). Lead six-person team responsible for the tactical launch and ongoing performance management of ads, and meeting Bank of America’s unit and revenue goals for online sales.

Led eight-person team responsible for all executive communications, associate communications and training, and client communications for Client Delivery & Service (5,000 associates in 50 sites worldwide). Using multiple vehicles, including Web, e-mail, print, broadcast and events, drove and executed strategic plans for complex initiatives, campaigns and systems/process rollouts.

Specialized in all areas of marketing communications, including public relations, marketing, branding, organizational communications, strategic planning, trade show communications, ghostwriting and speechwriting. Clients represented a variety of industries, including health care, insurance, education, financial services and real estate.

Responsible for all marketing and communications, including public relations, marketing, branding, advertising, investor relations and employee communications. Advised CEO and management team on all communications issues.