Mona Dethe

Mona Dethe Email and Phone Number

Manager: PR Branding and Sales and Marketing @ Cybage Software
Pune, MH, IN
Mona Dethe's Location
Pune, Maharashtra, India, India
Mona Dethe's Contact Details

Mona Dethe personal email

About Mona Dethe

I am academically qualified as a Post Graduate in Business Administration with a specialization in Marketing from MIT – World Peace University Pune and completed my Certification in Digital Marketing and Analytics from Indian School of Business Hyderabad. I am also creatively equipped with a Post Graduate Diploma in Event Management from EMDI, Grey Cells Education Pvt Ltd & Certified Radio Jockey from Noel Keymer’s Voice Academy, Mumbai. A seasoned communication professional with 18+ years of work experience in Communication and catering to more than 1000 + events I have and I have crafted excellence in the field of Events and Entertainment. I also master in brand design, brand communication, integrated marketing communications and handling end to end strategy cycles. I am passionate about content curation, digital marketing, data analytics, marketing communications and on the learning curve with data analytics. In the last 14+ years, I have relished being an Anchor, Host, and Moderator. I am honored to have been associated to be with some prestigious events in the presence of influential Key Leaders of our country, Chief Ministers, Global Heads of State, and Corporate Global Leadership. I have been an Anchor and Presenter for content-based summits and media-led events because of my skillful fluency in English, Hindi, and Marathi. I strongly believe that an Anchor is not a celebrity, but is a brand representative and link between the client and the audience. An Anchor’s job is to deliver the message with intelligibility and élan. Hosted 1000 + events for 50 – 50,000 pax in the presence of key influential leaders, business tycoons, Global Heads of States, and Global leadership - corporates in IT, ITES, Manufacturing, Engineering, Automobiles, Banking, and FMCG Sectors. I have hosted some popular events such as IPL, World Cup 2016, Star Sports Pro Kabaddi (3 Seasons), ISL 2018, Times of India Vice-Chancellors Conclave 2019, Times of India Icons of Health, Maharashtra Times Young Achievers, Times Interact – Emerging Icons of Health, Lokmat Women’s Summit 2019, Indian Television Academy (BETI), Maharashtra Times Icons of Health, Swedish Corporate Championship, Lokmat Doc Walk, Times Achievers – South Maharashtra, Viacom 18 Media Pvt Ltd, Colors Marathi, ETV, Times Entrepreneurs of Pune, Times Galaxy – Shining Nephrostars. Born in Pune, raised in a hill station called Lonavala, I come from a humble, well-educated, and established family background. Driven by strong values and integrity, I believe in learning each day and growing! Happy to connect!

Mona Dethe's Current Company Details
Cybage Software

Cybage Software

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Manager: PR Branding and Sales and Marketing
Pune, MH, IN
Website:
cybage.com
Employees:
11
Mona Dethe Work Experience Details
  • Cybage Software
    Manager: Pr Branding And Sales And Marketing
    Cybage Software
    Pune, Mh, In
  • Cybage Software
    Manager: Pr Branding / Sales And Marketing
    Cybage Software Oct 2023 - Present
    Pune, Maharashtra, India
    As a Manager of Sales & Marketing specializing in Branding and PR at Cybage, I drive strategic brand positioning and develop comprehensive go-to-market strategies in collaboration with a skilled team of marketing professionals. My role encompasses monitoring market trends, researching PR Trends, and overseeing both new and ongoing PR, branding, and communication activities. I am instrumental in cross-functional coordination to enhance brand communications. I am accountable for shaping and promoting Cybage's employer branding initiatives / campaigns across key locations in Pune, Hyderabad, and Gandhinagar. My responsibilities also include optimizing our media network to elevate Cybage's visibility both in India and globally. I work closely with stakeholders to strengthen their brand visibility, media presence and play a pivotal role in positioning thought leadership & increasing SOV at industry summits, conferences, and conclaves. This includes participating in events hosted by trade bodies and leading publications. Additionally, I oversee the creation of multimedia content, including planning, training & equipping internal teams for the same. This involves preparing storyboards, script outlines, and detailed scripting, estimations, budgeting, negotiations and handling a project from pre-post production cycles. In my role, I also engage with key decision-makers at media agencies to enhance our brand’s reach and impact.
  • Indian Design League
    Vice President And Program Head.
    Indian Design League Apr 2023 - Sep 2023
    Pune, Maharashtra, India
    Drive collaboration across the organization and different verticals to identify needs and develop scalable solutions. Collaborate and work only with senior leadership and stakeholders. Handled a team of 12 people enhancing professional and personal growth. Develop high-quality and compelling content for various platforms, including websites, blogs, social media, and marketing collateral. Craft clear and concise messaging that aligns with the company's brand voice and objectives. Conduct thorough research on industry trends, target audience behaviour, and competitor content to inform content strategy.Collaborate with cross-functional teams, including marketing, design, and subject matter experts, to gather information and insights for content creation. Comprehensive expertise in 360º marketing, encompassing the end-to-end process — from conceptualizing and creating marketing collaterals and promotional materials to delivering the final product across both digital and print platforms."Implement SEO best practices in content creation to improve search engine rankings and enhance online visibility.Coordinate the distribution of content across various channels, ensuring maximum reach and engagement. Explore new platforms and opportunities for content and marketing/ press dissemination. Conceptualized training, and development programs both in-house and for the clients. Proven skills in building client relationships, executing effective PR initiatives, devising impactful social media strategies, and managing online reputation to elevate visibility and strengthen brand identity. Establishing student cells / Entrepreneurship incubation centers and orchestrating campaigns,
  • Vilas Javdekar Developers
    Deputy General Manager Marketing
    Vilas Javdekar Developers May 2022 - Nov 2022
    Pune, Maharashtra, India
    Set up the marketing portfolio of the company and work with the management and the creative team for the brand development and management. Work closely with sales team on various marketing campaigns, development, briefing and post campaign evaluation.Responsible for development of the brand and establish its identity for the real estate division along with overall project communication strategy Prepare and propose the annual marketing plan that includes the activities to be undertaken during the year and spend on various activities. Plan and execute a comprehensive ATL and BTL strategy including Print, TV, outdoor, online, and innovative media for all projects. Improvise the company websites and social media platform and develop strategies to promote the company's project on the platform. Monitor market trends and competitor's development to be applied to the channel marketing as and when needed. Managed entire internal communication for the company. Handled end to end event management and promotions for the brand. PR/ Media interactions included. Liaison with creative agency, media agency and PR companies for various campaigns.
  • Mona Dethe
    Entrepreneur I Professional Anchor I Media Presenter I
    Mona Dethe Jun 2009 - May 2022
    Pune, Maharashtra, India
    Accomplished Anchor, Media Presenter, and Communication Expert with over 14 years of dedicated experience. A versatile professional, I have played a pivotal role in representing and hosting events for corporates spanning IT, ITES, Manufacturing, Engineering, Automobiles, Banking, and FMCG sectors. With a track record of successfully hosting over 1000 events, ranging from intimate gatherings to large-scale functions accommodating 50 to 50,000 attendees, I bring a wealth of expertise to the communication landscape.Hosted events featuring prominent leaders, business tycoons, and global heads of states, showcasing a consistent ability to engage diverse audiences. Conducted interviews with key leaders, bringing insightful perspectives to the forefront and contributing to content richness. Recorded podcast, television shoots and commercials. Written scripts for Ad films and documentaries. Collaborated effortlessly with Event Managers and Corporates, ensuring events are executed with precision and align with organizational objectives. Repeat business has been my forte. Proficient in crafting compelling content, including scripts, speeches, web copy, print communication, campaigns, and internal and external communications.Demonstrated ability to conduct in-depth research on varied subjects, ensuring the delivery of informed and relevant content.Operate with the highest standards of ethics and moral values, ensuring compliance with industry norms and regulations. Handled a team strength of 8 people! Been with my brand for 13 years.
  • Cornerstone Global Ventures
    Brand Consultant
    Cornerstone Global Ventures Apr 2017 - Apr 2020
    Pune, Mumbai
    Brand Strategy and Development:Develop and execute strategic brand plans to enhance brand positioning and drive market growth.Conduct thorough market research and competitive analysis to identify opportunities and threats.Collaborate with clients to understand their business goals, target audiences, and market challenges.Brand Positioning and Key Messaging:Craft compelling brand messaging that aligns with clients’ objectives and resonates with target audiences.Ensure brand consistency across all communication channels and touchpoints.Develop brand identity guidelines, including visual and verbal elements.Market Analysis and InsightsCreative Direction and Execution Client Management and CommunicationPerformance monitoring and reporting along with Industry Engagements
  • Times And Trends Academy
    Industry Faculty
    Times And Trends Academy Mar 2015 - Sep 2019
    Pune, Maharashtra, India
    Created lesson plans, lectures, assignments and assessments based on various communications topics, such as media relations, television, broadcasting, radio and internet.Deliver lectures, teach topics and encourage classroom discussions about the topics being covered in the course, which may include teaching in an online and offline environment.Evaluate student’s work and classroom participation to determine understanding and to provide feedback to help students be successful in the course.Maintain records, files and other reporting information as required by Institute's policies and procedures.Conducted Live Training sessions on producing a LIVE TALK SHOW. Managed 5 centers as Anchoring & Communication Faculty. Each batch had about 20 - 70 students (Varying).

Mona Dethe Skills

Corporate Events Live Events Event Management Marketing Strategy Event Planning Speech Writing Anchoring Panel Moderator Marketing Communications Public Relations Marketing Team Management Market Research Social Media Marketing Wedding Planning Venue Management Integrated Marketing Trade Shows Digital Marketing Social Networking

Mona Dethe Education Details

Frequently Asked Questions about Mona Dethe

What company does Mona Dethe work for?

Mona Dethe works for Cybage Software

What is Mona Dethe's role at the current company?

Mona Dethe's current role is Manager: PR Branding and Sales and Marketing.

What is Mona Dethe's email address?

Mona Dethe's email address is mo****@****ail.com

What schools did Mona Dethe attend?

Mona Dethe attended Indian School Of Business, Mit School Of Business, Ness Wadia College Of Commerce, Auxilium Convent High School Lonavla, Emdi.

What skills is Mona Dethe known for?

Mona Dethe has skills like Corporate Events, Live Events, Event Management, Marketing Strategy, Event Planning, Speech Writing, Anchoring, Panel Moderator, Marketing Communications, Public Relations, Marketing, Team Management.

Who are Mona Dethe's colleagues?

Mona Dethe's colleagues are Shekh Shoyab, Ankush Dod, Surabhi Patil, Anant Joshi, Podugu Mounika, Bhagyashree Dhood, Chakradhar Wable.

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