Mona Dethe Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

As a Manager of Sales & Marketing specializing in Branding and PR at Cybage, I drive strategic brand positioning and develop comprehensive go-to-market strategies in collaboration with a skilled team of marketing professionals. My role encompasses monitoring market trends, researching PR Trends, and overseeing both new and ongoing PR, branding, and communication activities. I am instrumental in cross-functional coordination to enhance brand communications. I am accountable for shaping and promoting Cybage's employer branding initiatives / campaigns across key locations in Pune, Hyderabad, and Gandhinagar. My responsibilities also include optimizing our media network to elevate Cybage's visibility both in India and globally. I work closely with stakeholders to strengthen their brand visibility, media presence and play a pivotal role in positioning thought leadership & increasing SOV at industry summits, conferences, and conclaves. This includes participating in events hosted by trade bodies and leading publications. Additionally, I oversee the creation of multimedia content, including planning, training & equipping internal teams for the same. This involves preparing storyboards, script outlines, and detailed scripting, estimations, budgeting, negotiations and handling a project from pre-post production cycles. In my role, I also engage with key decision-makers at media agencies to enhance our brand’s reach and impact.

Pune, Maharashtra, India

Drive collaboration across the organization and different verticals to identify needs and develop scalable solutions. Collaborate and work only with senior leadership and stakeholders. Handled a team of 12 people enhancing professional and personal growth. Develop high-quality and compelling content for various platforms, including websites, blogs, social media, and marketing collateral. Craft clear and concise messaging that aligns with the company's brand voice and objectives. Conduct thorough research on industry trends, target audience behaviour, and competitor content to inform content strategy.Collaborate with cross-functional teams, including marketing, design, and subject matter experts, to gather information and insights for content creation. Comprehensive expertise in 360º marketing, encompassing the end-to-end process — from conceptualizing and creating marketing collaterals and promotional materials to delivering the final product across both digital and print platforms."Implement SEO best practices in content creation to improve search engine rankings and enhance online visibility.Coordinate the distribution of content across various channels, ensuring maximum reach and engagement. Explore new platforms and opportunities for content and marketing/ press dissemination. Conceptualized training, and development programs both in-house and for the clients. Proven skills in building client relationships, executing effective PR initiatives, devising impactful social media strategies, and managing online reputation to elevate visibility and strengthen brand identity. Establishing student cells / Entrepreneurship incubation centers and orchestrating campaigns,

Pune, Maharashtra, India

Set up the marketing portfolio of the company and work with the management and the creative team for the brand development and management. Work closely with sales team on various marketing campaigns, development, briefing and post campaign evaluation.Responsible for development of the brand and establish its identity for the real estate division along with overall project communication strategy Prepare and propose the annual marketing plan that includes the activities to be undertaken during the year and spend on various activities. Plan and execute a comprehensive ATL and BTL strategy including Print, TV, outdoor, online, and innovative media for all projects. Improvise the company websites and social media platform and develop strategies to promote the company's project on the platform. Monitor market trends and competitor's development to be applied to the channel marketing as and when needed. Managed entire internal communication for the company. Handled end to end event management and promotions for the brand. PR/ Media interactions included. Liaison with creative agency, media agency and PR companies for various campaigns.

Pune, Maharashtra, India

Accomplished Anchor, Media Presenter, and Communication Expert with over 14 years of dedicated experience. A versatile professional, I have played a pivotal role in representing and hosting events for corporates spanning IT, ITES, Manufacturing, Engineering, Automobiles, Banking, and FMCG sectors. With a track record of successfully hosting over 1000 events, ranging from intimate gatherings to large-scale functions accommodating 50 to 50,000 attendees, I bring a wealth of expertise to the communication landscape.Hosted events featuring prominent leaders, business tycoons, and global heads of states, showcasing a consistent ability to engage diverse audiences. Conducted interviews with key leaders, bringing insightful perspectives to the forefront and contributing to content richness. Recorded podcast, television shoots and commercials. Written scripts for Ad films and documentaries. Collaborated effortlessly with Event Managers and Corporates, ensuring events are executed with precision and align with organizational objectives. Repeat business has been my forte. Proficient in crafting compelling content, including scripts, speeches, web copy, print communication, campaigns, and internal and external communications.Demonstrated ability to conduct in-depth research on varied subjects, ensuring the delivery of informed and relevant content.Operate with the highest standards of ethics and moral values, ensuring compliance with industry norms and regulations. Handled a team strength of 8 people! Been with my brand for 13 years.

Pune, Mumbai

Brand Strategy and Development:Develop and execute strategic brand plans to enhance brand positioning and drive market growth.Conduct thorough market research and competitive analysis to identify opportunities and threats.Collaborate with clients to understand their business goals, target audiences, and market challenges.Brand Positioning and Key Messaging:Craft compelling brand messaging that aligns with clients’ objectives and resonates with target audiences.Ensure brand consistency across all communication channels and touchpoints.Develop brand identity guidelines, including visual and verbal elements.Market Analysis and InsightsCreative Direction and Execution Client Management and CommunicationPerformance monitoring and reporting along with Industry Engagements

Pune, Maharashtra, India

Created lesson plans, lectures, assignments and assessments based on various communications topics, such as media relations, television, broadcasting, radio and internet.Deliver lectures, teach topics and encourage classroom discussions about the topics being covered in the course, which may include teaching in an online and offline environment.Evaluate student’s work and classroom participation to determine understanding and to provide feedback to help students be successful in the course.Maintain records, files and other reporting information as required by Institute's policies and procedures.Conducted Live Training sessions on producing a LIVE TALK SHOW. Managed 5 centers as Anchoring & Communication Faculty. Each batch had about 20 - 70 students (Varying).

Digital Marketing And Analytics

Completed a detailed study on Marketing in the digital world, Customer Study, Reaching new Customers & Engagement, Paid Campaigns, Email.

Post Graduate Diploma In Business Administration, Marketing/Marketing Management, General, Distinction

Subjects Covered: MIS, HRM, Business Analytics, Financial Management, Ethics & CSR, Marketing Communication, Marketing Analytics.

Bachelor Of Commerce (B.Com.), Banking, Corporate, Finance.

Ssc

Post Graduate In Event Management.

To get to know more about the use of lights & sound while being on and off stage