Mona Elmadany Email & Phone Number

Dubai, United Arab Emirates

Certified Personal TrainerCertified Fitness NutritionistCertified Exercise TherapistLeveraged a reputation as a credible strength and fitness trainer - together with business knowledge and an entrepreneurial mindset - to develop a loyal client base in a high-end market. Worked with individual clients and teams to evaluate performance and provided highly customized programs to engage, educate, and empower clients, both physically and emotionally.

United Arab Emirates

• Analyzed and identified class participants needs.• Created and led group classes that target different fitness levels and needs: Boot Camp, Zumba Classes, and Kettlebell classes.• Demonstrated safe and effective movements giving personal attention and support.• Motivated and encouraged members by acknowledging progress.• Established positive, professional relationships with members.• Conducted lecture presentations on exercise-related topics and fitness nutrition.

Dubai Marina, Dubai

United Arab Emirates

• ZUMBA® Basic• ZUMBA® Toning • ZUMBA® Step • STRONG by ZUMBA®

United Arab Emirates

I help businesses develop and implement effective marketing strategies that get results.I am a creative marketing specialist, with 13 years experience and a diverse skill set that includes:Traditional Marketing • Digital Marketing • Events Management • Brand Management Contact me and find out more about what I do, my experience, or simply say HELLO!

Dubai - United Arab Emirates

Manage corporate marketing and communications functions, overseeing a $1.5M budget. Direct brand management, PR, media relations, corporate positioning, product launches, advertising and sales collateral.• Developed and launched integrated, multi-channel marketing strategy (marketing overview events, online marketing campaigns, print ads, offline direct mail, website, broadcast media, & PR) that propelled sales.• Led market launch of new Leadership, Communication and Education solutions. • Produced face – to - face meeting guides that demonstrated key marketing analytics and demographics for use in sales meetings. Efforts were credited as instrumental in closing numerous high-level deals.• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 10% under budget , without compromising business growth goals.• Championed marketing programs and general business solutions resulting in increased customer traffic and sales.• Employed events strategy that continue to drive record sales volumes with over 46 events in 2014 and doubling the number of events in 2015.• Generated campaign response-rates of between 6% and 8%.• Increased company database by 3000 new companies.• Successfully administrating Pardot since 2014.

Edmonton, Canada

• Coordinator and manager of all website and blog posts, social marketing strategy, and events held for PR purposes.• Copywriter and designer of all marketing and PR material for the business.• Edited and published over 30 "how-to" video tutorials.• Tripled the number of fans on Facebook page and Twitter within 2 weeks through the use of niche-targeted posts and Facebook display ads.• Doubled the company's website traffic achieving 150% increase in monthly sales, purely through social marketing means.

Cross Egypt Challenge is a series of endurance scooter rides aiming to promote tourism, alternative sports, and alternative means of transportations in Egypt. The series started in 2011 and the first challenge was a 9 days ride from the shores of the Mediterranean Sea in the North of Egypt to the temple of Abu Simbel, on the southern borders of Egypt with a total distance of over 1700 km.• Head of Media Committee• Head of Membership Committee• Member of the Steering Committee• Member of Design Committee• One of the main riders on the challenge

• Promote, manage and direct all Marketing operations.• Develop and implement creative Marketing strategies.• Provide innovative and effective solutions to a wide range of complex problems by thinking “outside the box”.• Identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public.• Deliver dynamic, engaging presentations to large audiences at public events.• Conducted extensive negotiations with clients, establishing synergistic relationships.• Develop and nurture excellent relationships with key accounts. To establish trust and allow the agency to rebuild former relationships as well as establish new, lucrative client base.• Identify new opportunities for expansion; implement appropriate sales and marketing strategies.

• Consulted with faculty laboratory coordinator to determine equipmentpurchase priorities based on budget allowances, condition of existingequipment, and scheduled laboratory activities.• Responsible for all client communications, conflict resolution, andcompliance on client deliverables.• Ensured that client issues are dealt with in an efficient manner, informingthe Managing Director of any problems that may arise.• Provided regular two-way communication between the client and team.• Reported to the Account Director, providing regular input on all accountactivity, including status and call reports on a weekly basis.• Organized conferences.• Managed and maintains research center website

• Oversaw the planning, coordination, implementation, logistics andreporting of the events (festivities, workshops and conferences).• Provided on-site management and delegation of responsibilities at events.• Conceived new opportunities to market PSC events, raise money, improveexisting events and suggest opportunities for new events.• Created, monitored and adhered to budgets for PSC events.• Managed the special events coordination and ensured that appropriatetasks are delegated and performance is monitored and evaluated.• Prepared proposals and project plans.

Mba, Marketing

Activities and Societies: Political Awareness Campaign at www.misrtimes.com

Bachelor Of Science (B.S.), Information Systems

High School Diploma, Igcse