Mona Hoffman Email & Phone Number

United States

Durango, Colorado

Jasper, Indiana

After another rewarding 4 years in the corporate world, my urge for change prompted me to pick up where I left off and relaunch Rough Edges Design, LLC. For this next chapter, I am focusing my efforts on concrete wall tiles that function as lighting and architectural design elements for commercial and residential spaces. My attraction to concrete stems from its strength and imperfect natural beauty. It is a medium that allows me to explore endless possibilities for creating timeless pieces that I hope will not only inspire but serve a function in interior spaces.

Orleans, Indiana

I had the privilege of leading this division of HNI Corporation through major transition. While never easy, the talented and dedicated group at Paoli embraced the changes and placed their focus on the future. Together we removed complexity, transformed the business and improved profitability. We were also the first unit of HNI to go live on the company wide Oracle platform. The effort put forth by the Paoli team along with the stellar performance of the team from corporate headquarters charged with leading this major initiative was astounding. Our customers experienced little to no negative impact related to the system cut-over which was quite an accomplishment! After nearly 4 years at Paoli, I decided it was time to reinvent myself again and turn over the reigns to another capable individual to lead Paoli through the next chapter. It was an honor to work with the excellent leadership team at Paoli and HNI. Stay tuned... more to come from me.

Orleans, Indiana

I am responsible for the brand strategy and product direction of Paoli which includes identifying the requirements of the market and providing relevant solutions. Beginning with a clear and concise brand proposition, my team develops go-to market strategies with the intent to transform the Paoli brand experience through all touch points with our customers.

Received a Professional Coaching Certification in Integral Coaching from New Ventures West. Integral Coaching uses methodology to help individuals gain deeper knowledge of themselves and the competency to self-correct and self-generate.According to a recent research study from the Center for Creative Leadership, the competencies that will be most valuable to future leaders is changing due to the rapidly changing environment we are living in. The most common skills, abilities and attributes cited as needing development were: adaptability, Self-awareness, boundary spanning, collaboration and network thinking. This is what is referred to as Vertical Development. Vertical Development "refers to the stages that people progress through in how they 'make sense' of their world. In contrast to Horizontal Development which helps to develop skills, abilities and behaviors that can be learned from an expert, Vertical Development must be earned for yourself. Future trends in leadership development show that both Horizontal AND Vertical Development will be necessary in order to navigate the increasing complexity of the world. Integral Coaching is Vertical Development.

I founded this creative venture which has been enthusiastically received by interior designers, architects and consumers. My early work was mainly concrete sinks, fireplace surrounds, furniture and countertops. In 2009 I re-invented my business to focus on artisan crafted concrete table and floor lamps, wall art and other objects. My current path has led me to both discover and hone my skills and talents in design, problem solving and conceptual analyzation. My work has been included in the Artful Home catalog and on several high-end design websites throughout the country. I have also shown my work at juried craft exhibitions including the Architectural Digest Home Design Show and the Western Design Conference. I've also exhibited at Dwell on Design in Los Angeles.Testimonial:Mona,I was in Park City when the lamp arrived on Thursday. It is spectacular. Thank you for this great piece of art. How often in today's world can you say that the product delivered wildly exceeds one's expectations? Thanks again. I hope we can get another from you soon.Regards,Jim

After several years, I returned to Kimball International as the marketing leader for the Kimball Office brand. I immediately re-aligned the marketing organization to better support the company's growth strategies and place needed emphasis on the front end of the business. The intent was also to drive cultural change in promoting cross functionality, enthusiasm and performance. With my talented team, we immediately put a stop to many activities that did not link to our initiatives or contribute to growth and profitability. We also re-evaluated the product and communications plans resulting in a forecasted spend reduction in excess of 5M for the current year. I also initiated and drove an aggressive plan to move to an integrated web strategy using interactive and social media. This initiative would have resulted in a major decrease in print and fullfillment expenditures and would have put Kimball Office in the forefront of digital technology. I departed the company 10 1/2 months later due to irreconcilable differences with the leadership team.

As VP and General Manager of the National brand, I quickly assembled a stellar team of Directors to work with me to transform the National brand. Together our team developed a compelling brand proposition and focused strategies that would serve to put National on the path to unprecedented growth and profitability. Much of the success of the brand was due to our ability to eliminate the silos and create interaction through all activities within the organization. Believing that when people understand the interconnection between their functional areas they are better able to understand the impact of their decisions and how they can better support their teammates. It was an environment based upon high expectations, trust and accountability. It became an environment of potential and possibility and the resulting energy permeated throughout the organization. Employees, distribution and customers began gravitating to the National brand as they witnessed the emerging and palpitating energetic culture unfolding. In the midst of this cultural transformation, National excelled in developing products and programs that resonated with our customers. Our people were inspired and motivated resulting in increased productivity and accountability. Our dealer network responded by eagerly embracing the National brand and holding themselves accountable to achieving unprecedented levels of sales growth in a true partnership experience. By focusing on the most impactful initiatives, National was able to contain costs and increase profitability. We developed new criteria for hiring resulting in an improved skillset and greater performance from all employees. We also took time to appreciate and celebrate our accomplishments at every opportunity which made National an enjoyable place to work.After nearly 10 years with National, I decided to leave the company to pursue other interests but the foundation and culture that I was instrumental in building continues to remain strong.

In addition to leading all branding and marketing strategies for the National brand, I also assumed responsibility for all of the sales activities including over 50 direct sales reps, the dealer network and all customer service functions.

In this position I assumed responsibility for the entire portfolio of products under the National Office Furniture brand. My responsibilities included directing all casegood and seating product development, collateral, fabric and finish programs, showroom presentation.

Under my leadership, National's seating category grew exponentially in sales and profits. New designs and elimination of dated products contributed to a fresh portfolio that was met with enthusiasm by the sales people, distribution and customers.

Provided leadership for 20 independent rep groups throughout the country. Responsible for all marketing and product development functions including but not limited to product concepts and design, fabric programs, collateral, trade shows and events and finish programs.

A retail venture that became a gathering place for hunters and outdoor enthusiasts to swap stories, meet people and just hang out. The interior was warm and inviting with the intention to create an experience for our customers. Merchandise was displayed with order and creativity. Events and activities such as ‘big buck contests, archery leagues and camping promotions added to a fun atmosphere where customers could participate and enjoy themselves.

Certification, Integral Coaching

Completion of a year long program with New Ventures West to achieve an Integral Coaching Certification. This rigorous course of study is.

Basadur Leading Applied Creativity Level 2

Completed the Simplex Facilitation Skills Workshop in Applied Creativity.

Crafting Concrete Countertops

As, Retail Merchandising