I work with B2B businesses on GTM and Product strategy and planning. Services:► growth opportunity identification (new markets; new segments; unmet needs to expand value prop)► getting to product-market-fit► identifying your ICP► evaluating and turning around poor customer retention ► GTM strategy development and planning► fractional Product and Product Marketing leadership► user and customer research► free trial diagnosis with action plan to improve conversionProject highlights:► Increased membership growth by 26% and improved NPS by 50% by overhauling the end-to-end GLG member experience► Increased GLG member engagement by 16% in one year► Reduced churn leading indicator by 75% in one year through an overhaul of the digital experience at a mid-sized B2B SaaS business► Developed strategy to expand GLG member value proposition by conducting unmet needs research► Boosted win rate by 12 points in one year through an overhaul of a Gartner multi-million dollar prospect programSelected Client List:• Constant Contact• Route • Quickbase• Veterinary Emergency Group (VEG)• IEXCloud• Datto• Bobit Business MediaIf you want to make sure you have the insights you need to win in the market, keep your customers renewing, and beat the competition, let’s talk.

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Lead strategy and execution to transform the Datto partner digital experience, based on customer journey mapping and a deep understanding of customer "jobs to be done" (JTBD). Started as a consultant reporting to the CEO, and converted to a permanent employee.

Develop and execute on a strategy to increase the engagement level of GLG's experts, through an overhaul of the customer experience and a transformation of the value proposition. Lead customer research, analytics, and discovery resulting in a strategy and plan yielding 26% membership growth in 12 months. Piloted peer community offerings for key member cohorts, including IT Decision Makers, and Heads of MarketingGLG is the world’s leading B2B platform connecting professionals with expertise.

Marketing strategist for the fastest growing segment of Medidata, Data and Analytics products. Developed and delivered on global growth strategy, Go-to-Market, and integrated campaign strategy. Defined value proposition and product positioning across the eight products that make up this portfolio. Medidata is a $400M provider of cloud-based software for transforming clinical trials. We help clients – pharmaceutical, biotech and contract research organizations – run trials faster and with less risk.

Directed team to develop a strategy to grow the $1.7B product portfolio for Gartner, the world's leading information technology research and advisory company. Measure and analyze program effectiveness and ROI.► Directed strategy to redesign lead management process and systems. Pilot launch resulted in 150% increase in lead follow-up as well as support from Sales leadership to move to full scale implementation.► Developed new concierge program focused on increasing conversion of CIO prospects into customers. Achieved 3X increase in KPIs known to predict win of a deal.► Developed a new executive event ABM program targeted to strategic accounts.

Asked to take over leadership of a 20 person global team, with a $7M budget, to drive growth in Gartner's Research business and to establish a field marketing competency. ► Grew net new business from event-based marketing programs by 22%, generating $27M in revenue, while at the same time improving ROI.► Turned around declining CIO prospect program, moving from 7 point YOY decline in win rate to 5 point YOY increase.► Launched global field marketing function, establishing trusted relationships with sales leaders. Improved sales enablement tools and processes, partnering with Sales Operations leadership team.

Led team responsible for digital marketing products and programs. Double impact from digital marketing in one year.► As product manager, launched a “trial” product experience, working with stakeholders and engineering. Developed product strategy, defined roadmap, and prioritized features for releases. Led sales enablement for 1500 person global sales force. First year launch resulted in $10M in incremental revenue.► Doubled revenue from digital marketing in one year, generating additional $18M in revenue over previous year, at attractive ROI.► Implemented A/B testing on marketing site.

Headed product development for all programs enabling delivery of Gartner’s Research content.► Directed 12 person workstream in support of Gartner’s largest and most successful software product launch.► Led implementation of a content classification solution, resulting in 25% productivity improvement.► Ran integration teams as part of Gartner’s acquisitions of AMR and the Burton Group. ► Defined technology roadmap and approach to collect client feedback on analyst interactions, using outcomes to improve service quality and client satisfaction.

Directed team of 12 people in support of Customer Relationship Management (CRM) program.