Monica Morales Email and Phone Number

+ Transformed the Shopify landing page for a B2B2C jewelry retailer, strategically focusing on brand storytelling and enhanced user engagement to align with customer needs and business objectives, resulting in a 23% increase in online store sessions.+ Streamlined site navigation to eliminate user friction and simplify the purchase path, increasing online store conversion rate by 154%.+ Spearheading an email marketing campaign, leading the user experience and interface design for a targeted email marketing initiative aimed at enhancing customer engagement and driving sales. Employing user research and data-driven insights to tailor content and visuals that resonate with client demographics, optimizing for conversations.

At GAF Energy, I drove significant advancements in user experience, product strategy, and operational efficiency by leading strategic overhauls and introducing innovative UX/UI designs. My leadership in redefining the product vision for a mobile app sales proposal tool and enhancing a Salesforce order management system resulted in marked improvements in user engagement and a reduction in operational costs.Highlights:+ Orchestrated product strategy and co-designed the UI/UX for a new customer engagement feature in a consumer-facing web app, successfully boosting user satisfaction and achieving a 47% increase in time-on-page.+ Led and transformed product strategy for a mobile app sales proposal tool, defining robust product vision and strategic MVP features. Pioneered user-centric product discovery and UX research methodologies, employing both qualitative and quantitative analysis. These efforts institutionalized advanced UX practices across future product developments, significantly enhancing project alignment and execution efficiency.+ Spearheaded a user-centric redesign of an internal Salesforce order management system, optimizing UX and workflows to enhance system functionality and operational efficiency. Strategically configured and implemented tailored business processes to streamline task flows, significantly improving usability. This overhaul accelerated order fulfillment cycles by 20% and achieved $75K in annual operational cost savings.

Sungevity Summary:Design and product wizard who thrives in the whirlwind of start-up life. Started out as a Design & Engineering Specialist where I lead the technical design. Moved into product management after using my UX design background to join forces with our software team.Sr. Design & Product Highlights:+ Define the product vision and work with stakeholders to grow internal product to business value.+ Manage product development, develop software and hardware design strategies, create roadmap planning and prioritize features based on strategic goals for company’s growth needs.+ Clearly communicate needs between company-wide teams (design & engineering, sales, software, project management, customer satisfaction team), delivering 3-5 new product features monthly that reduce process constraints and double cross-departmental efficiency.+ Lead user research sessions for product design strategies.+ Crafted UX/UI design of desktop workflow application.+ Led strategy development and negotiations during business acquisition that secured executive buy-in and company-wide adoption of internal software product.+ Leverage understanding of user needs to strategize and execute new design & engineering product features that increased performance velocity by 60%.+ Identify data and track metrics to support product strategy objectives, leading to 30% quarterly increase in revenue streams.+ Drafted QA strategy, delivering reliable releases.

+ Engineered custom residential PV systems; analyzed site data.+ Designed solar panel array layouts, engineering schematics, and built 3D models of solar installations.