Mona Marimow Email & Phone Number

Worldwide

MOCO Global is a marketing agency, dedicated to helping companies build a differentiating brand identity and scale their marketing. We help you quickly and efficiently launch in domestic US and international markets, leveraging our experience managing campaigns ranging from over $200 million to only $2 million in media spend.

First hire leading TripAdvisor's first ever global offline brand campaign launch - have played a hands on role building the channel and wearing multiple hats across: brand strategy, agency selection, campaign development and international transcreation, global media planning, and the analytics and optimization of the channel. Led global market selection and media agency review across the world, identifying strongest agency partners and developing go to market strategy in all markets.

Greater Boston Area

PerkStreet Financial is a next generation banking company, backed by Highland Capital and Globespan. As head of marketing, created an inspiring and effective positioning and branding to scale marketing and customer acquisition, as well as guide product evolution. Led strategy and creative development for integrated marketing initiatives including offline, inbound, remarketing, online, public relations, and product marketing. Supported business development, identifying and securing valuable strategic partners, including the Marriott International debit rewards partnership, adding the first travel rewards partner to the PerkStreet portfolio. Recent Press Samples: - DailyFinance: "How Pinterest Helps You Save Money and Enjoy More" http://www.dailyfinance.com/2012/04/20/pinterest-diy-tips-spend-less-enjoy-more/- HuffingtonPost: "Generation Lost: Millennials Come of Age" http://www.huffingtonpost.com/2012/04/17/millennial-generation-lost-student-debt_n_1430930.html- USNews: "Want Free Checking? Ditch the Banks" http://www.usnews.com/news/articles/2012/03/15/want-free-checking-ditch-the-big-banks- Reuters: "When Your Bank Doesn't Want You" http://www.reuters.com/article/2012/03/01/us-column-personal-finance-idUSTRE82026K20120301

Head of all marketing for LendingTree.com and Tree.com, reporting to founder and CEO. Led the evolution and optimization of the "When Banks Compete You Win" campaign platform, with over 90% brand awareness. Manage all marketing efforts across brand strategy, offline, online partner and search marketing, CRM/loyalty, affiliates, strategic partnerships/business development, promotions, public relations, and social media.

Two time recipient of agency "Change Agent" award, and youngest member of the Leadership Team.Brand Experience: Four Seasons Hotels & Resorts, LendingTree.com, Orbitz.com, SC Johnson Family, Olympus Camera, Adventures by Disney, Campaign Examples:SC Johnson Family (Shout): Personally created the concept of "Go Play" that became the central idea inspiring the integrated marketing campaign to launch a re-freshed innovative brand identity for Shout brand: http://www.facebook.com/shoutlaundry Orbitz.com: Stewarded the integrated marketing campaign supporting the launch of "Orbitz Price Assurance," catapulting the business, and differentiating from the competition through a challenging economy in the travel category.LendingTree.com: Led the strategy, campaign development and integrated re-launch of the LendingTree brand, during the mortgage melt down, creating highly relevant and motivating "You to the Rescue" campaign platform for consumers to drive brand leadership and share of market through a challenging economic environment. Olympus Camera: Led the development of integrated marketing campaign for the innovative new Olympus PEN, with opportunity to create a break through campaign platform and media plan on a significantly smaller budget SOV in the category.Adventures by Disney: Launch latest new business venture for Disney, moving into high end, HHI demographic for international family travel.

Brand Experience:Nokia: Worked on the winning global new business pitch and campaign launch across all product lines, and segments.BellSouth: Worked on the national campaign across all segments.