Mona Marimow

Mona Marimow Email and Phone Number

Global Chief Marketing Officer and Business Leader @ MOCO Global
boston, massachusetts, united states
Mona Marimow's Location
Wellesley, Massachusetts, United States, United States
Mona Marimow's Contact Details
About Mona Marimow

Global CMO and business executive, with 25+ years of experience working on the world's leading brands and start ups including Disney, Four Seasons Hotels & Resorts, TripAdvisor, Interactive Corp (IAC), LendingTree, Orbitz, Nokia, Olympus Camera, SC Johnson, Department of Defense, and BellSouth. Founder of MOCO Global, a marketing advisory firm, dedicated to helping companies build their brand identity and scale their business in the US and International markets. Our clients have included market leaders in travel, health care, online dating, social media, childcare, personal finance, automotive, and non-profits. Passionate team builder and high energy, hands-on leader who has had direct experience in every facet of the business: brand positioning, brief development, consumer research, campaign development, all integrated production, cross channel media planning, and analytics as well as building marketing teams from the ground up with large, global, and cross-functional teams.Awards & Accolades: Two time recipient of "Change Agent" award at the Mullen agency in Boston, a Fast Company "Most Innovative Company", as nominated by my peers. Recipient of the "Kudos" award at Grey Worldwide for my team's dedication to the global Nokia launch.Key Brand Experience: Global Marketing, Consumer Internet, Travel, Automotive, Tech/Telcom, Financial Services, Packaged Goods, Online Health, Online Dating, Online Childcare, Non-Profits- TripAdvisor.com (Global)- Four Seasons Hotels & Resorts (Global)- Disney (Global)- eHarmony (Global)- Nokia Worldwide (Global)- SitterCity.com / Chime- American Well / Amwell- Gartner- Good Start Genetics - IMVU- Orbitz.com - LendingTree.com- InterActiveCorp (portfolio brands)- PerkStreet Financial - Olympus- BellSouth - SCJohnson FamilyReside in the greater Boston area with my husband and kids.

Mona Marimow's Current Company Details
MOCO Global

Moco Global

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Global Chief Marketing Officer and Business Leader
boston, massachusetts, united states
Website:
mocoglobal.com
Employees:
1
Mona Marimow Work Experience Details
  • Moco Global
    Founder And Ceo
    Moco Global Sep 2015 - Present
    Worldwide
    MOCO Global is a marketing agency, dedicated to helping companies build a differentiating brand identity and scale their marketing. We help you quickly and efficiently launch in domestic US and international markets, leveraging our experience managing campaigns ranging from over $200 million to only $2 million in media spend.
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  • Tripadvisor
    Global Brand Marketing
    Tripadvisor Feb 2013 - Oct 2015
    First hire leading TripAdvisor's first ever global offline brand campaign launch - have played a hands on role building the channel and wearing multiple hats across: brand strategy, agency selection, campaign development and international transcreation, global media planning, and the analytics and optimization of the channel. Led global market selection and media agency review across the world, identifying strongest agency partners and developing go to market strategy in all markets.
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  • Perkstreet Financial
    Chief Marketing Officer
    Perkstreet Financial Dec 2011 - Jan 2013
    Greater Boston Area
    PerkStreet Financial is a next generation banking company, backed by Highland Capital and Globespan. As head of marketing, created an inspiring and effective positioning and branding to scale marketing and customer acquisition, as well as guide product evolution. Led strategy and creative development for integrated marketing initiatives including offline, inbound, remarketing, online, public relations, and product marketing. Supported business development, identifying and securing valuable strategic partners, including the Marriott International debit rewards partnership, adding the first travel rewards partner to the PerkStreet portfolio. Recent Press Samples: - DailyFinance: "How Pinterest Helps You Save Money and Enjoy More" http://www.dailyfinance.com/2012/04/20/pinterest-diy-tips-spend-less-enjoy-more/- HuffingtonPost: "Generation Lost: Millennials Come of Age" http://www.huffingtonpost.com/2012/04/17/millennial-generation-lost-student-debt_n_1430930.html- USNews: "Want Free Checking? Ditch the Banks" http://www.usnews.com/news/articles/2012/03/15/want-free-checking-ditch-the-big-banks- Reuters: "When Your Bank Doesn't Want You" http://www.reuters.com/article/2012/03/01/us-column-personal-finance-idUSTRE82026K20120301
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  • Lendingtree
    Svp Head Of Marketing
    Lendingtree Jan 2010 - Dec 2011
    Head of all marketing for LendingTree.com and Tree.com, reporting to founder and CEO. Led the evolution and optimization of the "When Banks Compete You Win" campaign platform, with over 90% brand awareness. Manage all marketing efforts across brand strategy, offline, online partner and search marketing, CRM/loyalty, affiliates, strategic partnerships/business development, promotions, public relations, and social media.
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  • Mullenlowe U.S.
    Vice President
    Mullenlowe U.S. Dec 2004 - Jan 2010
    Two time recipient of agency "Change Agent" award, and youngest member of the Leadership Team.Brand Experience: Four Seasons Hotels & Resorts, LendingTree.com, Orbitz.com, SC Johnson Family, Olympus Camera, Adventures by Disney, Campaign Examples:SC Johnson Family (Shout): Personally created the concept of "Go Play" that became the central idea inspiring the integrated marketing campaign to launch a re-freshed innovative brand identity for Shout brand: http://www.facebook.com/shoutlaundry Orbitz.com: Stewarded the integrated marketing campaign supporting the launch of "Orbitz Price Assurance," catapulting the business, and differentiating from the competition through a challenging economy in the travel category.LendingTree.com: Led the strategy, campaign development and integrated re-launch of the LendingTree brand, during the mortgage melt down, creating highly relevant and motivating "You to the Rescue" campaign platform for consumers to drive brand leadership and share of market through a challenging economic environment. Olympus Camera: Led the development of integrated marketing campaign for the innovative new Olympus PEN, with opportunity to create a break through campaign platform and media plan on a significantly smaller budget SOV in the category.Adventures by Disney: Launch latest new business venture for Disney, moving into high end, HHI demographic for international family travel.
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  • Grey Group
    Account Executive
    Grey Group 2003 - 2004
    Brand Experience:Nokia: Worked on the winning global new business pitch and campaign launch across all product lines, and segments.BellSouth: Worked on the national campaign across all segments.
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  • Cbs, Wjz Channel 13 News
    Assignment Desk Editor
    Cbs, Wjz Channel 13 News Apr 2003 - Nov 2003
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  • Cnn, Wgal Channel 11 News
    Assignment Desk Editor
    Cnn, Wgal Channel 11 News Sep 2002 - Apr 2003

Mona Marimow Skills

Integrated Marketing Advertising Digital Marketing Strategy Strategic Partnerships Online Advertising Social Media Creative Direction Marketing Interactive Marketing Lead Generation Analytics Digital Strategy Management Leadership Sem Product Marketing Brand Management Email Marketing Brand Development Strategy Corporate Branding Business Development Direct Marketing Media Planning Advertising Management Public Relations Mobile Marketing Brand Development Search Engine Marketing Brand Architecture Blogging New Business Development Marketing Research

Mona Marimow Education Details

Frequently Asked Questions about Mona Marimow

What company does Mona Marimow work for?

Mona Marimow works for Moco Global

What is Mona Marimow's role at the current company?

Mona Marimow's current role is Global Chief Marketing Officer and Business Leader.

What is Mona Marimow's email address?

Mona Marimow's email address is mo****@****ail.com

What is Mona Marimow's direct phone number?

Mona Marimow's direct phone number is +170494*****

What schools did Mona Marimow attend?

Mona Marimow attended Franklin & Marshall College.

What skills is Mona Marimow known for?

Mona Marimow has skills like Integrated Marketing, Advertising, Digital Marketing, Strategy, Strategic Partnerships, Online Advertising, Social Media, Creative Direction, Marketing, Interactive Marketing, Lead Generation, Analytics.

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