Project 1:• Involved in Occasion based segmentation for a UK based beverage giant across the geographies• Pioneering Survey-Sales-Social approach to Consumer Analysis, particularly Segmentation and Targeting • Use of Big data and Machine Learning algorithms like Decision Trees, SVM, Bagging, Boosting etc. for creating targetable segments• Handle customer and occasion level from the scratch: Cleaning, Weighting (a complex algorithm driven process to make data represent the… Show more Project 1:• Involved in Occasion based segmentation for a UK based beverage giant across the geographies• Pioneering Survey-Sales-Social approach to Consumer Analysis, particularly Segmentation and Targeting • Use of Big data and Machine Learning algorithms like Decision Trees, SVM, Bagging, Boosting etc. for creating targetable segments• Handle customer and occasion level from the scratch: Cleaning, Weighting (a complex algorithm driven process to make data represent the market), preparation of data for analysis, Multi-level Analysis, creation of final Segmentation frame, sizing the opportunities in each segment and finally the insightsProject 2:• Economic Impact Analysis of Housing spends by Government for an EMEA nation• Built ARIMA, Box Jenkins, Multivariate Regression and Distributed Lag Models to access the direction and intensity of Impact• Built Input-Output Models to access Direct, Indirect and Induced Impact for Multiplier Analysis• Constantly updating and improving the Model on basis on impact on KPIs Show less

Worked on a MoCI sponsored project to study the Elasticity of Demand for top 10 commodities exported from IndiaResearch contribution for IIFT’s quarterly Journal “ Foreign Trade Review”Edited and Proof Read the latest Edition of the bestselling book “International Marketing” by Prof Rakesh Mohan Joshi, IIFTPresented a paper on "Efficiency of Government Spending" at an International Conference in Delhi

• Macro-Economic and Financial impact analysis to optimize client portfolios and provide advisory support• Pioneered use of Bank’s internal CRM data for Acquisition, Segmentation, Cross Sell-Up Sell and Retention Analysis resulting in up to 30% higher conversion rate• Created a mini Simulator for client usage with Economic/Financial variables such as interest rates, inflation as input, calculating impact on their portfolios.

Assisting company to determine entry strategy for Indian Markets Sector Analysis: Indian Education Sector; Segment Analysis: Online Coaching for CFA,CPA and PMP; Entry Strategy Analysis: 4Ps. The company entered the Indian market as emensuslearning.com. Involved in initial promotion through Online Community Moderation on Pagulguy and other "education" related community websites

Trend and Questionnaire Analysis to conduct Feasibility Study for MMTC to enter into Engineering Goods Exports; Scope, Limitations and Way ahead