Mona Raouf Email & Phone Number

Egypt

Egypt

Egypt

Head of marketing and operations:I oversee all communications and promotional activities selected to support the brand and marketing strategy. Moreover, need to stay up to date with marketing trends, competitive landscape and monitor industry changes to maintain the company's edge. As the products' guardian, I attend developers' presentations to be able to build their campaigns and close brokerage deals with them. Part of my responsibility is to design, produce and distribute print materials such as brochures, flyers along with all digital marketing adverts such as Facebook, LinkedIn, Email shots as well as Google search that are required to promote distinctive property developers such as Cairo Festival City, SODIC, Palm Hills, Inertia, Al-Marasem, etc. Director of operations: I supervise a team of real estate consultants and advisors to track the sales' cycle. I develop and implement systems for sellers, buyers, lead generation, contact database management, back office support, and company operations. Moreover, I ensure that all systems and processes run efficiently. Additional leadership responsibilities include the review of monthly/weekly goals. Hiring, training, and consulting additional team members. I report directly to the CEO keeping him informed of solutions to any problems or issues that need to be handled. Moreover, I verify the collection of commissions making sure that budgets and financial reports are always maintained.Other responsibilities include, but not limited to: • Keep the company's website updated in terms of content, UX and UI• Collaborate with business unit heads to drive specific, tangible results in identifying and marketing to ANA Homes' best targets and prospects, helping to generate trackable leads.• Manage relationships and negotiate contracts and service agreements with 3rd party vendors and partners, as applicable• Conduct general market research to keep abreast of trends and competitor’s marketing movements

Heliopolis - Cairo

Holding ultimate responsibility for the organization's marketing activities and overseeing the development and delivery of a fully integrated marketing strategy for the business.Results oriented, flexible, team player, accessible and problem solving are among my key attributes. RESPONSIBILITIESMarketing and communications:1. Ensure articulation of Organization’s desired image and position2. Development and implementation of the company strategy3. Developing and delivering marketing and communications strategies for the organisation4. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR5. Building brand awareness and positioning.Planning and budgeting1. Evaluating and developing organization marketing strategy.2. Planning, directing, and coordinating marketing efforts.3. Communicating the marketing plan.4. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR5. Management of relevant budgets for Marketing and Communications spending.6. Undertake continuous analysis of competitive environment and consumer trends7. Developing and managing advertising campaigns.8. Working closely with the Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations9. Coordinating marketing projects from start to finish.6. Organizing company conferences, trade shows and major events.Managing1. Maintaining a climate that attracts, retains and motivates top quality personnel2. Ensuring effective management within the marketing and communications function, with provision for succession.3. Designing, supporting and overseeing cross-functional teams throughout the Organization.

Cairo

SUMMARYResults oriented planning director who plays a key part in developing media campaigns for a range of clients. Punctuality, flexibility, adaptability and the ability to build a long term relationship with key stakeholders, while delivering quality work by tight deadlines, are among my key attributes. RESPONSIBILITIESClient Focus: • Establish and maintain client/agency relationships• Presenting conclusions and ideas to clients• Demonstrate thought leadership and innovation for enhanced media plans and results• Maintain client contact to provide guidance in plan executions and identify issues• Overseeing planning activities for the following clients: (Dabur – Sony Xperia – DHL – Ritz Carlton – Energizer – Bonjorno – Mashreq Bank – Banque Misr – CIB – Edita – Nespresso) Financials:• Ensure accurate record keeping and finances on accounts• Forecast the financial growth and success of the clients handled Strategy: • Oversee development of brand communication, program strategies and analyses for clients (i.e. target audience recommendations, timing/scheduling strategy, etc.)• Work with clients to develop media strategies that ladder up to their business goals• Provide creative analysis and recommendations when appropriate to improve media performanceResearch: • Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences• Develop brand, competition, culture, consumer, media and category insights • Analyzing competitive research, analytics and trend analysis using a variety of market and research dataTeam Management:• Manage and serve as resource for planning team, media planners and executives, which includes but is not limited to supervising employee performance• Responsible for oversight of all media budgets per campaign/client• Maintain substantial role in management of department resources across accounts• Train, motivate and develop the planning team

Egypt

Managing the preparation and implementation of clients’ interactive media strategy and translating the clients’ interactive media objectives into targeted media plans. Responsible for proactively leading clients in the most efficient and strategic use of interactive media and new technologies. Present to clients and manage a team of media planners and buyers.

Egypt

A well organized, self driven & results-oriented Senior Media Planner with a portfolio of regional and international accounts Responsibilities:• Managing the following clients: (Novartis - Dabur – Land Mark Group - Sony Ericsson - Singapore Airlines - Land Rover - Mashreq Bank – Chevron - Amlak – Spinneys – Citibank – BBC – British Airways – Adidas - Capella – Hyundai – Red Tags – Souq.com – Jaguar - DHL)• Work as the client lead on all facets of media campaigns• Develop integrated multi-media strategies and plans• Run campaign analyses• Evaluate and optimize media plans based on the media softwares available • Handle changes in order to maximize campaign performance• Work as account services, media planning/buying and data analysis when necessary as a complete media management solution• Prepare overall strategy and recommendations for all accounts• Manage the daily team media performance• Give remarks on my team’s performance • Propose initiatives and creative new opportunities for clients on a regular basis and for all upcoming campaigns• Maintain a regular, positive relationship with the client's team and the agency, ensuring that communication flows effectively• Oversee the progress of campaigns at hand and ensure that deadlines are met internally and externally• Review and approve all schedules and bookings and make sure they are issued on time and as per the system• Liaise with the finance team in following up with pending payments and make sure that invoices are sent to clients on time and as per the approved executed plans and schedules

Egypt

• Managing the following clients: (Dabur – Land Mark Group - Sony Ericsson - Singapore Airlines - Land Rover - Mashreq Bank – Chevron - Amlak – Spinneys – Citibank – BBC – British Airways – Adidas - Capella – Hyundai – Red Tags – Novartis – Souq.com – Star Alliance – TOUS - )• Build annual media plans and make subsequent plan revisions• Present campaigns/plans to clients for approval or modification and follow-up delivery of final product• Develop competitive media analysis, media cost and performance benchmarks, and media effectiveness• Provide significant input into all media mix discussions and analysis• Ensure strong negotiation resulting in breakthrough, efficient and effective media deals in coordination with the media buyer• Make decisions regarding spending levels and placement tactics • Pursue significant business opportunities and added-value programs via media partnerships• Pre-evaluate campaigns using different media tools

Bachelor Of Commerce (B.Com.), Business/Commerce, General, Good

Thanaweya Amma

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