10 brands with 3 ecommerce brands ‑ 8 countries (9M€ per year) : NARSCOSMETICS & BAREMINERALS & SHISEIDO- Analyze the performance, traffic sources and highlight the customer journey through Google Analytics & Salesforce Commerce Cloud (transactions, trends, purchasing behavior, etc.)- Development of a traffic acquisition strategy (Google Shopping, Ads, Facebooks Ads..)- Creation and monitoring of social media campaigns on Facebook Business Manager- Make strategic recommendations using monitoring tools (Blueboard, Content Square, Brandanalytics...)- Development & follow-up a tagging strategy to capture performance data (Google Tag Manager)- In charge of ecommerce business reportings (Data studio, Tableau..)- Setup new automated dashboards (traffic, audience, business, acquisition and social)- Train teams and share expertise on tracking platforms - Identify new partners and third parties and manage allocated budgets- Work with the Global to visualize the achievement of the objectives defined by the European business

8 brands ‑ 14 countries (2.5M sessions)Analyze the performance and traffic sourcesIn charge of internally data & analytics activity reporting Produce tracking guidelines Creation of benchmarkCreate a knowledge basis and communicate internally on guidelines to follow to meet objectives

- Develop PR campaigns (4) and media relations strategies- Manage the worldwide collection sendings- Organize PR events (8) and create reports : Fashion show, Press days...- Prepare and distribute press releases, promotional material and interviews- Track media coverage and follow industry trends