AI powered, SAAS solution for digital KYC/RE-KYC/CKYC, e-sign, document management and account opening for India market.- Fully digital, no-code and API driven solution to verify and onboard customers with zero paperwork

Led data products development and company wide data strategy, tools and technologies.- Hired and coached a team of product managers, engineers, and data scientists for delivering Insights and reporting app, compensation and benefits related AI-driven data products generating ~$2M+ in ARR- Mentored analytics team and helped establishing companywide KPIs and business performance measurement framework.- Boosted retention by ~2% (incremental ARR impact ~$2M+) by utilizing DS models to improve user experience and engagement.- Championed design and development of next gen data infrastructure reducing costs(~$1M+) by ~80%, improving CPU utilization by ~40% through optimizing Redshift cluster workload, improving database design, ETL & query performance, making it more reliable, robust and scalable at low cost.

• Led data team to design and develop marketing data mart to ingest 3rd party data from various marketing sources, build KPI and metrics and deliver best available data• Help business owners understand and act on customer behavior through segmentation, preferences, spend, and profitability• Manage data, tracking, and effectiveness of $6M ad spending for Superbowl online contest, www.smallbusinessbiggame.com• Improved marketing team’s productivity by 95% by designing in-house tool for automated and consistent tracking; led its development, implementation and trained users• Manage funding and relationships with marketing and analytics technology business partners to ensure delivery of best available data• Led the implementation of Tag management system across all small business group's offerings such as Quickbooks, Online Payroll etc.

• Led data warehouse team to process and visualize customer, product and marketing data to increase revenue of Shutterfly’s products such as photo books and photo gifts• Led the technical design and implementation of $2M cash-back programs• Help marketing team understand customers shopping pattern and behavior through segmentation, preferences and seasonal dollar spend on products• Evaluate customer response on email marketing campaigns to improve messaging, user experience to achieve higher customer retention and revenue

As a sole technical analyst in the finance team, advising leadership on revenue metrics, performance, user acquisition costs- Implemented & validated KPIs for Kabam’s games with total revenue over $300 million- Built and maintained automated financial forecasting model- Conducted in-depth analysis of player behavior to determine prospective revenue potential