Head of social media and community involved in all facets of social media and community management, including but not limited to developing, measuring and optimizing social media campaigns, overseeing content creation for all social media platforms, utilizing influencer marketing, brand ambassador program, IGC and UGC and consistently delivering results, which translated into increased brand awareness, engagement and growth〰 Provided direction, strategy and implementation of all social media strategies and tactics and ensured that both content and messaging across channels is consistent with the brand voice 〰 Successfully developed and managed the social editorial calendar to ensure timely asset delivery, optimization for specific channels, consistency with Smartbite Snacks’ social strategy and ensured all content pieces were in sync with and contributed to community’s mission and values〰 Initiated audience-building activations such as giveaways, influencer and UGC campaigns in order to support Smartbite Snacks’ brand awareness and increase social media reach and engagement 〰 Managed all social media campaigns including “Better Snacking Starts Here” in partnership with Node influencer marketing platform, which resulted in a significant increase in brand awareness, 2.05% average engagement rate and 2.5% CTR within a month 〰 Tracked and measured the reach, engagement and conversion of content to understand which pieces performed best 〰 Facilitated and executed community building strategies by spearheading Smartbite Collective project in order to foster the sense of community and developed an influencer marketing program that contributed to meaningful, long-term relationships with community members and influencers ///Website: smartbitesnacks.comPinterest: pinterest.com/smartbitesnacksFacebook: facebook.com/smartbitesnacksTwitter: twitter.com/SmartbiteSnacksInstagram: instagram.com/snackssmartbiteTikTok: tiktok.com/@smartbitesnacks

Marketing manager who managed company's brand refresh to infuse the business with new vitality and expand reach to new customers〰 Crafted short- and long-term brand strategies that identified product holes, new markets and messaging strategies〰 Worked closely with a graphic designer on conceptualizing and designing marketing materials from product packaging to brand new website design 〰 Developed and executed all print media campaigns reprinted in major CPG magazines and catalogs〰 Managed the budget and examined production pricing options with different suppliers

⚫ Soju Events is a leading Vancouver based K-Pop entertainment and events agency that developed a unique club night concept that attracts over 1K+ club goers per event and is set to expand in Calgary and Edmonton in 2024As a co-founder I am involved in all aspects of social media and partnership marketing and community building including setting social media strategies and tactics, developing relevant and engaging content and building a devoted community around Vancouver’s leading K-Pop entertainment + events brand〰 Researched, developed and pitched a comprehensive business and marketing plan to the execs at Blueprint, the largest entertainment, lifestyle and events organization in Western Canada, which resulted in a strategic partnership deal that contributed to Soju Event’s rapid exposure and growth 〰 Closely collaborated with the Blueprint creative teams to develop engaging online experiences through targeted photo and video content shared on social platforms such as Facebook, Instagram, Twitter, LinkedIn and Snapchat to further establish Soju Events brand voice and digital presence〰 Spearheaded paid social media campaigns, including social strategy, to maximize the campaigns objectives which led to an increase in lead generation, brand awareness, conversions and sales as well as overall campaign performance 〰 Reviewed and analyzed all key social media metrics across social channels to create a monthly trend report for Blueprint leadership in order to develop best practices for each social media platform〰 Built a dedicated community around Soju Sunday brand by developing and spearheading community initiatives (meetups, shout outs, takeovers, live events, Facebook group), working closely with university clubs + developing and nurturing relationships with local + international talent through talent partnerships ///Website: sojuevents.comFacebook: facebook.com/SojuEventsTwitter: twitter.com/SojuEventsVanInstagram: instagram.com/sojuevents

⚫ Freelancer.com is the world's largest freelancing and crowdsourcing marketplace by number of users and projects that connects over 55,415,676 employers and freelancers globally from over 247 countries, regions and territories. Brought on board by Freelancer.com Enterprise team after a rigorous hiring process to assist with company's marketing, social media and community management projects:〰 Developed both internal and external email and social media promo copies as well as marketing promo pieces targeting online engineering communities to promote the AMPS Challenge, Freelancer.com’s biggest engineering contest sponsored by the Bureau of Reclamation in partnership with NASA Tournament Labs〰 Created on-brand marketing collateral and designed accompanying graphics to promote a job opportunity with one of Freelancer’s clients〰 Created communication assets to boost various community initiatives and partnership projects e.g. email copies sent to six million users on the Freelancer platform, various versions of social media captions repurposed for different networks to better target online audiences, press releases in collaboration with Freelancer and various government agencies to inform about upcoming launches

⚫ The BC Chapter of the American Marketing Association (BCAMA) is a non-profit organization that brings together marketers from all industries and disciplines to connect, learn and be inspiredAs a BCAMA blog contributor, I covered local entrepreneurship scene through in depth interviews with Vancouver based company focunders /// Website: bcama.comBlog: bcama.com/blog

⚫ Since its inception in 1887, the Greater Vancouver Board of Trade has been recognized as Western Canada's leading business association that operates one of the largest events programs in the country, providing a platform for national and international thought leaders to enlighten B.C.'s business leaders.The first point of contact who was contracted to assist with the coordination of events + to handle all customer inquiries pertaining to GVBOT events at attendance up to 1200 during the busiest time of the year〰 Assisted with planning, organizing and promoting all signature GVBOT events from marquee events to large scale forums such as full day WE FOR SHE forum – one of North America's largest gatherings of change makers, influencers, business leaders, and young women collaborating to advance equality〰 Resolved an average of 150 phone inquiries in any given week and consistently met performance benchmarks in all areas (speed, accuracy and volume) while focusing on prioritizing customer experience and empathizing with each customer which positively impacted overall customer satisfaction and sales〰 Completed a variety of admin duties using EBMS software including collecting customer information, tracking registration by updating the event attendance, taking manual reservations and processing and filing all event payments

⚫ Vancouver Startup Week connects entrepreneurs, investors, community leaders and friends to build momentum and opportunity around our community’s unique entrepreneurial identity〰 Collected and analyzed stats from social media campaigns to determine performance and suggest individual improvements〰 Incorporated Instagram Stories into Instagram social media strategy and created Instagram Stories content covering special events such as Hackathon and Recruitment Fair/// Website: vanstartupweek.caFacebook: facebook.com/vanstartupweekTwitter: twitter.com/vanstartupweekInstagram: instagram.com/vanstartupweekLinkedIn: linkedin.com/company/vancouver-startup-week

⚫ Launched in 1999, the Leaders of Tomorrow (LOT) is Greater Vancouver Board of Trade's premier mentorship program that connects top post-secondary students with leading industry professionals. Candidates go through a competitive and rigorous selection process to experience a year of accelerated professional and personal growth.

Founded and managed a one-of-its-kind social media student club that provided 22 active members with hands-on opportunities to create engaging content while exercising their passion for social media, copywriting, photography, graphic design and fashion. I managed to build a creative community hub that provided members with relevant experience, helped them earn industry recognized Hootsuite Platform Certificate for free and connected students with industry professionals and like-minded peers.Langara Digital Club also organized Langara's first digital panel that connected students with industry pros from Hootsuite, Make Creative, PocketSocial, Popcorn and POUND and GRAIN. ///All community events I organized and managed: http://ow.ly/BtAC30bcZV8Website: langaradigitalclub.wordpress.com/home/Ello: ello.co/langaradigitalclubTumblr: langaradigitalclub-blog.tumblr.comTwitter: twitter.com/LangaraDCFacebook: facebook.com/langaradigitalclub

Highly valued member of sales team who built and maintained exceptional customer service and work relationships that contributed to an offer of a permanent position after two months 〰 Successfully delivered easy and first-class customer experience in person as well as over the phone in a fast-pace, high-energy environment during the peak traffic season while maintaining collaborative spirit, high level of ownership and positive attitude 〰 Provided low level technical support over the phone by helping Nordstrom customers with navigating Nordstrom website as well as Nordstrom app which resulted in positive customer experience and higher online sales

Airbnb Superhost who successfully ran an Airbnb business by focusing on turning Airbnb guests' trips into extraordinary and highly personalized experiences which directly contributed to five star reviews and Superhost recognition///Instagram: instagram.com/kitswpgWebsite I created for my Airbnb guests featuring the best of Vancouver: http://ow.ly/dfG530bdhrI

⚫ Vancouver Fashion Week has grown to be the second largest fashion week in North America and continues to grow today as the fastest growing fashion week in the world that has been dedicated to cultivating the success of both established designers and award-winning emerging designers with its global perspective and highly multicultural approachValued member of social media and PR teams who contributed daily to social media content and helped leverage media channels to promote the upcoming Vancouver Fashion Week 〰 Wrote compelling copies for Vancouver Fashion Week’s social media platforms covering fashion designers and their past work as well as beauty and fashion trends while collaborating with the head of marketing department 〰 Worked closely with the head of PR while co-creating a media list, pitching stories and sending invites to the global media representatives and fashion influencers///Website: vanfashionweek.comFacebook: facebook.com/vanfashionweekTwitter: twitter.com/vanfashionweekInstagram: instagram.com/vanfashionweek

Content creator responsible for conducting weekly interviews with Langara College alumni called "Where Are They Now" that became the best performing content on Langara School of Management Facebook page in terms of reach and engagement

Passionate and active contributor who was in charge of creating engaging and relevant LinkedIn page content on behalf of Langara School of Management under the direct supervision of college's head of marketing Stephanie Koonar

⚫ Upintheair’s creates and produces innovative live theatrical performances with the focus on the speculative fiction genre as a thought-provoking lens through which to explore contemporary political and societal issuesKey role player that improved Upintheair Theatre’s social media presence and performance that directly contributed to a record-breaking attendance at upcoming rEvolver Festival 2015〰 Developed strong relationships with festival performers and local theatre community by posting interesting, relevant and engaging content while promoting their work on Facebook, Twitter and Instagram 〰 Created social media strategy for theatre’s Instagram account that was crucial to growing the audience by as much as 500 percent in just two months 〰 Identified improvement opportunities and generated new ideas for uitatheatre.com website redesign by focusing on the best practices in UX and recommended strategies and content ideas for all social media channels employed by the theatre that continue to be implemented until this day///Website: upintheairtheatre.comFacebook: facebook.com/UpintheairTheatreInstagram: instagram.com/upintheair_theatreTwitter: twitter.com/UITATheatre

Starbucks shift supervisor responsible for ensuring that the store was running smoothly throughout the day by resolving customer complaints and addressing associate and customer concerns as they arose〰 Consistently delivered legendary customer service to all customers by acting with a customer comes first attitude and connecting with the customers by discovering and responding to customer needs〰 Maintained a calm demeanor during periods of high volume or unusual events to keep store operating to high standard and to set a positive example for the shift teams

Shift supervisor who led, motivated and trained fellow sandwich artists and developed meaningful relationships with customers by always anticipating their needs, consistently exceeding expectations and demonstrating sincere care