Create and leverage messaging for product introductions and annual updates in a variety of sales training tools. Write and format content for briefs, sales training tools, product guides, brochures, battle cards, data sheets, and brochures. Develop co-branded software sales briefs in collaboration with subject-matter experts.

Research and write technology articles with coordinating social media posts, emails, and landing pages. Create agronomic research summary articles by combing through agronomic reports to identify key points, show the value of products and services, and highlight actionable insights for growers. Create marketing pieces for industrial safety products that blended technical data and benefits-focused narratives. Work with subject-matter experts to create various technical and marketing tools.

Designed and created effective marketing newsletters and employee education newsletters for a variety of industries. Managed the entire production process, including brainstorming, research, collaboration with SMEs, writing, revision, design, layout, and proofreading.