Marta Monetti Email and Phone Number

For more than 19 years, BRANDspeak's mission has been to unlock the potential of current and future leaders to help them make the greatest impact on their (mostly global) organizations and their careers.

• Hired by CEO to lead a major business transformation to reposition company as a value premium comprehensive wellness provider and increase competitive differentiation.• Promoted to Chief Communications and Marketing Officer, owning entire marketing function including member acquisition, creative, web operations, and social media.• Oversaw marketing and communications strategy across digital, social, search, email, radio, and TV channels for an organization within fitness industry with over 300 locations and 6,000+ team members to position company competitively.• Led a 40-member team to drive corporate, field, and executive communications, public relations, social media, and website activities to expand reach across audiences while managing a $40M+ budget.• Developed a CSR strategy and framework to engage team members and members with a focus on mental health.

• Directed corporate affairs business teams to drive corporate social responsibility, public affairs, as well as executive, field, and corporate communications for a newly formed $5B global division of Mars Petcare (A Better World For Pets) across US and Europe.• Integrated specific cultural norms and legislative environment into global strategy to facilitate scalability and crisis management.• Leveraged qualitative research and internal and external partnerships to create a manifesto and strategic narrative to streamline strategy across business units.

• Directed creation and launch of Banfield’s first-ever mission, vision, and strategy to lead a revolution in pet health and wellness, and position company as employer of choice for veterinarians and a trusted partner to clients.• Established strategic communications foundation from ground up and built Enterprise Project Management Office, including team hiring and process development to drive projects forward.• Led external and internal communications, strategic planning, events and meetings, public affairs, corporate social responsibility, and key stakeholder engagement for a $1.7B organization with 1,000+ locations across US, Puerto Rico, and Mexico. • Managed a team of over 25 communications and strategic planning professionals to deliver on all communication activities.• Contributed to doubling revenue with a five-year CAGR of 14.64%, achieved an low in turnover while overall workforce grew 33%. • Increased employee engagement from 44th to 61st percentile as measured by Gallup Q12 annual survey. • Designed and created corporate affairs function, including organizational structure and systems to build capabilities in internal communications, public affairs, corporate citizenship, and stakeholder relations that didn’t exist previously.• Developed first-ever corporate social responsibility platform, launched company nonprofit foundation and an associate relief fund to help associates impacted by man-made or natural disasters.• Built playbook to manage crisis and public affairs effectively and successfully managed a 20/20 and NBC Nightly News attack.• Successfully launched first-ever intranet to increase efficiency and collaboration in support of our dispersed workforce.• Acted as project lead for transitioning into a new 18-acre headquarter campus that earned LEED Platinum certification, achieving a 70bps decrease in turnover by proactively implementing retention strategies, including flexible work schedules.

• Provided leadership and direction for a 50-member team to drive overall office operations worth $7M in revenue for a global communication and marketing firm serving clients across technology, government, healthcare, and other industries.• Oversaw business development, strategic planning, client satisfaction, and full P&L accountability. • Led negotiation and move to new space that yielded a 25% lower rent and more space in desirable downtown location.• Led creation of Corporate Social Responsibility platform to increase internal engagement for major manufacturing company.

• Created first client services division, effectively addressing company’s high churn rate.• Re-organized promotions and marketing departments and created first-ever strategic marketing plans for all six brands, applying best practices across communications, public relations, sales marketing, brand development, and website content.• Re-focused business development and digital sales departments increasing digital sales by 30%.

• Directed broadcasting, database and internet marketing, event presentation, advertising, promotions, public and community relations, and creative services departments. • Orchestrated a multi-pronged approach to improve player image; formed a player advisory committee of connected and well-respected community men to advise and mentor players.• Hired and managed media trainers and a public relations team to build and activate strategies around each player’s and key executive’s community interests. • Created and deployed effort to better connect owner Paul Allen to Portland community to increase presence and reputation.• Initiated a season ticket retention program pairing players with season ticket holders at their businesses, improving team/community and public relations and reducing season ticketholder attrition.• Built a solid foundation used by business and basketball leadership to inform business and overall player acquisition decisions.