Mónica Hernández Email & Phone Number

Bogotá D.C. Area, Colombia

• Conducted Interdisciplinary consultancy to support entrepreneurship upskilling and the co-innovation of new solutions. Worked with more than 20 business owners so far, creating from 2 to 5 new products and services, with which they increased their sales by 65%. • Carried out talks and workshops about creativity in entrepreneurship for incubators and accelerators, both national and international, with more than 100 attendees. • Wrote two eBooks. One of them is about my 10 years of experience as an entrepreneur, and the other one is about research for small businesses. Both of them contain practical tips and tools.

Bogotá D.C. Area, Colombia

• Taught an introductory course about entrepreneurship: business model canvas, unique value proposition design, qualitative research methods, innovation methodologies and pitching. • 30% of students asked for extracurricular consultancies to undertake the projects developed during the class. 90% of students who already had a business, applied in their companies what they learned and obtained better results.

Bogotá D.C. Area, Colombia

• Structured the brand’s DNA, designed the visual identity and the communication strategy.• Structured a B2C business model, supported by different multi-brand distribution channels. • Designed a production model of outsourcing, saving costs by 30%. • Carried out a market, consumer and fashion trends research to make design decisions for each collection, such as color and materials charts.• Developed prototypes and technical sheets of each product.• Designed more than 80 different shoe models throughout the 10 years in the market.• Sold products in America, Europe, and Asia, and was published in national and international magazines and news.

Bogotá D.C. Area, Colombia

Development of the university's entrepreneurship program, consultancy on business models and business innovation, entrepreneurship , branding, product and service design, design thinking and lean start up mentoring.

Bogotá

• Co-designed a B2B success fee business model, structured the brand’s DNA, and designed the visual identity and communication strategies.• Developed talks and workshops for different universities such as La Sabana University and Uniminuto, using tools and methods like Design Thinking and Lean Startup. • Led Interdisciplinary consultancy sessions to support innovation processes in businesses. We worked with more than 15 companies, improving their results between 20% and 50%.

Detroit, Michigan

Fellow at the accelerator program GOLDMAN SACHS 10.000 SMALL BUSINESSES DETROIT.• Developed graphic projects to strengthen the alumni network in the state of Michigan.• Studied the American entrepreneurship ecosystem by interviewing different stakeholders (profit/non-profit companies and organizations) to propose projects that forge commercial ties between Colombia and the USA.

Bogotá

• Taught fashion brand design, product design and manufacturing for the footwear and leather goods industry. • 30% of students developed their degree thesis in footwear design, and 20% started a business in the fashion industry.

Bogotá, Colombia

Entrepreneurship and business design consultancy.Conferences about research and innovation.Product design consultancy.

Digital Entrepreneurship & Digital Transformation, Business, Management, Marketing, And Related Support Services

Entrepreneurial And Small Business Operations

Especialista En Diseño Y Desarrollo De Productos, Industrial And Product Design

Visual Merchandising & Vitrinismo, Fashion Merchandising

Activities and Societies: Diplomado en visual merchandising y vitrinismo

Industrial Designer, Fashion/Apparel Design, Diseño Industrial

Activities and Societies: Mejor trabajo de Grado Diseño Industrial Colombia 2009