Educator | Coach & Mentor | Marketing Expert | Passionate Communicator | Business OwnerWe'll make you a great communicator!I have a deep belief that you can set people free through effective communication. Effective communication builds connection and trust, and with those two things we can change the world. MO MarTech was born out of the desire to flip the approach to marketing on its head. Modern marketers approach marketing through technology, believing the tool will somehow generate demand that will lead to revenue. At MO MarTech, our philosophy is that successful marketing comes through audience connection. Without an established connection with the audience, most marketing efforts will fall on deaf ears and become obsolete. Our driving mission is to get marketers off the hamster wheel of demand generation and pipeline creation, as that is a deeply flawed approach to marketing. Our passion is teaching marketers how to build a connection through communication strategies, relationship building techniques and problem solving skills. These elements help marketers build trust and authority with their audience thus making their marketing guaranteed to succeed. What We DoAt MO MarTech, we believe that the solutions to business challenges lie within mastering core skills in communication, problem-solving, relationship building, teamwork, and leadership. We're not consultants; we're educators. Our services encompass:✅ Customized Workshops: We offer personalized training programs designed to enhance your skills and empower you to address any business challenge that comes your way.✅ Consultation and Action Plans: Through comprehensive consultations, we work with you to identify the heart of your business challenge and develop detailed actionable plans that lead you to success.✅ Marketing Strategy: Our team collaborates with you to create a communication plan that speaks to the emotional drivers of your audience, so that our marketing strategies actually drive results.✅ Market Research: We get you started. It's imperative that businesses correctly identify and truly understand their target market. Get an in depth understanding of your market, so can develop the right marketing strategies.
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Owner And FounderMo MartechWashington, Dc, Us
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Owner/FounderMo Martech Sep 2021 - PresentMO MarTech was born from a passion to give marketers the confidence to reclaim ownership of their marketing journey. Our belief in the power of effective marketing lies in the ability for every marketer to communicate effectively to their target audience. Once the connection to the audience is built only then can marketing strategies generate the revenue companies so desperately seek. Once marketers learn this skill, they can take it anywhere and become free from the frustration of demand generation.Our services we're created with the marketer in mind, as they are centered around flexibility, value, and empowerment. Our tiered pricing model for services, including Support & Guidance, Market Research, and Educational Workshops, operates on an hourly rate basis. Unlike traditional consultants who demand large retainers and substantial upfront fees, our hourly rate model is designed to offer more than just a service—it provides you with a learning experience. We believe in empowering our clients by teaching them the skills needed to navigate their unique challenges independently. This ethos is about freeing you from long-term dependency on consultants.✅ Support & Guidance: For marketers seeking hands-on assistance and strategic insights, each tiered pricing model provides a unique blend of support, training, and operational management. ✅ Educational Workshops: Gain the confidence to solve your specific business challenges with our immersive workshops. The marketing workshops are meticulously crafted to provide a progressive learning journey, empowering participants to learn to solve any business challenge no matter how complex.✅ Market Research: Speak to audience needs with assurance and confidence. Get an in depth understanding of your market. Our market research offerings are tailored to meet the diverse needs of businesses seeking actionable insights and sustainable growth.
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Educator, Coach And MentorMo Martech Oct 2023 - Present
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Professional SpeakerMo Martech Sep 2021 - PresentI teach marketers how to set themselves free from the hamster wheel of demand generation and revenue creation. I speak on topics that are centered around the core foundational principals of marketing, which are communication, relationship building and problem solving.Notable Engagements:✅ MarketingProfs B2B Forum 2023: Lead From Behind: Ways to Lead When You’re Not in Charge✅ MarketingProfs B2B Forum 2021: Attribution done right: How to prove the real value of marketing✅ Litmus Live 2023: Lost in Translation: How to Communicate Cross-Functionally✅ Conversion Conference 2024: How to Write Copy Your Audience Will Love✅ MarTechFest Global 2021: Fixing & fine-tuning your marketing stackI hold a Master's degree in Marketing from The Johns Hopkins, Carey Business School, and my life's mission is to pass on the knowledge and wisdom I've gained. Having experienced my fair share of challenges and mistakes, I'm here to guide others so they can navigate tough business terrains with confidence.
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Head Organizer Of Dc Marketing Tech TalksDc Marketing Tech Talks Jan 2019 - PresentArlington, Virginia, UsModern marketing departments now use technologies to plan, operate, and grow revenue. This means new processes, best practices, and an entirely new cast of characters in our world. At DC Marketing Tech Talks, we learn about aligning marketing technology with marketing goals, share new ideas, and what works and what does not. It's free join and many ways to participate! Monthly in-person meetups https://www.meetup.com/DC-Marketing-Tech-Talks/Monthly webinars via BrightTALK https://www.brighttalk.com/channel/17686/Yearly 1 Day Conference "Marketing Tech Magnified 2020" https://www.meetup.com/DC-Marketing-Tech-Talks/events/266480755/ -
Director, Marketing InfrastructureFidelis Cybersecurity Oct 2017 - Apr 2023Riverside, Ca, UsOwn and Manage the Digital Marketing InfrastructureResponsible for:Corporate Website - UX and DevelopmentCustomer and User Experience across all marketing channelsDigital Marketing Operational ProcessesMarketing Tools & StackLead Management and Lead QualificationSEO/SEM/Digital Advertising KPIs and Analytics Measurement and Tracking -
Sr. Digital & Inbound Marketing ManagerFranconnect Sep 2016 - Oct 2017Herndon, Virginia, UsDevelop and manage digital marketing programs including, website, content, demand gen programs as well as focused customer marketing to establish advocacy and loyalty among the customer base. Creating and managing demand gen programs, working with and participating in customer marketing, building product launch campaigns, and ensuring that our customers continue to experience the value of working with FranConnect. • Building a compelling and market-leading digital and inbound marketing strategy• Identify and execute customer marketing programs• Product marketing campaigns that communicate product launches and enhancements• Sales enablement programs that provide sales team with the materials and enablement necessary so they can effectively represent our products• Drive proactive customer communications to deliver retention and advocacy• Analytics and report marketing engagement performance, sales pipeline, and ROI of marketing activities -
Director Of Marketing/PrincipalMarkistry Aug 2015 - Aug 2016Account Based Marketing Strategist/Relationship Marketer/Customer AdvocateResponsible for making my clients happy,reassured and most importantly successful.Responsible for making the company work environment an exciting and vibrant place.Responsible for making the employees at my company feel empowered.Responsible for building relationships based on mutual admiration and trust.Responsible for supporting my team to the best of my ability everyday.
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Corporate Marketing ManagerMarketbridge Feb 2013 - Jul 2015Bethesda, Maryland, UsOversee all marketing, advertising and promotional activities for MarketBridge.Responsibilities include the design, develop and implementation of both strategic programs and supporting tactics. Personal Responsibilities include Media RelationsPress ReleasesMarketing Campaign Development and DeploymentSocial MediaCorporate Website Update and MaintenanceSEO and SEM Strategy and ImplementationCorporate Blog Messaging and Positioning strategy. -
Engagement Manager, Marketing ConsultantThe Pedowitz Group Oct 2011 - Feb 2013Milton, Ga, UsCreated a Lead Management Pipeline process that lead to Marketing-influenced opportunity value of $35,500,000 in Q1 2011 for Sourcefire, Inc.Help clients Sourcefire and Egencia win a 2011 Marketo Revenue Performance Excellence Award; Manage SMB and Enterprise level accountsOrganize resources, manage projects and project tasks for multiple accounts at one time.Manage accounts with several different MA platforms, including Marketo, Eloqua and Exact Target.Create project timelines and project trackers in order to help client’s complete tasks in an organized and timely manner.Create the marketing strategy to help a client’s marketing department align marketing programs to overall company revenue -
Revenue EngineerThe Pedowitz Group Jan 2011 - Jan 2012Milton, Ga, Us•Guide companies in their marketing strategy and help them align it with their companies revenue goals•Help companies generate potential customers by identifying key indicators of what leads to generated opportunities •Create metrics and ROI reports so companies can track performance and value of the marketing department
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Emarketing SpecialistSourcefire, Inc Feb 2008 - Dec 2010Manage the Marketing Automation Platform – EloquaGrew Sourcefire’s Google Adwords conversion rate from 42% to 100% by creating a progressive profiling program in 1 month.Increased email open rates from an average of 10% to 40% and average click through rates of 0.5% to 1.6% in 6 months by creating a re-engagement lead nurturing program Increased deliverability rate from 84% to 98% in 3 months by building a “contact washing machine” program that continuously standardizes contact field dateIncreased Marketing generated revenue by $6 million in 1 year by creating all the metrics and revenue reports in Salesforce.com for the Marketing department, as well as a Marketing dashboard Marketing Coordinator (; )Managed logistics for all marketing programs and eventsResponsible for shipping and tracking all marketing materials for worldwide eventsResponsible for lead management and data cleansing for contacts generated from marketing eventsResponsible for onsite event set-up, as well as show management and coordinationResearch and manage vendors in the creation of marketing collateral and giveaways
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Marketing CoordinatorSourcefire Feb 2007 - Feb 2009Columbia, Md, Us•Managed logistics for all marketing programs and events•Responsible for shipping and tracking all marketing materials for worldwide events•Responsible for lead management and data cleansing for contacts generated from marketing events•Responsible for onsite event set-up, as well as show management and coordination•Research and manage vendors in the creation of marketing collateral and giveaways
Moni Oloyede Education Details
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The Johns Hopkins University - Carey Business SchoolMarketing -
University Of Maryland Baltimore CountyAmerican Studies
Frequently Asked Questions about Moni Oloyede
What company does Moni Oloyede work for?
Moni Oloyede works for Mo Martech
What is Moni Oloyede's role at the current company?
Moni Oloyede's current role is Owner and Founder.
What schools did Moni Oloyede attend?
Moni Oloyede attended The Johns Hopkins University - Carey Business School, University Of Maryland Baltimore County.
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