Monica Alonso Email & Phone Number

Barcelona Area, Spain

Responsible for development and implementation of MW EMEA’s strategic market development plans, ensuring continued growth and profitability. This is a transversal role across Sales, Business Development, Product, Marketing and Operations.• Identify opportunities for both accelerated growth and operational efficiency; translating prioritised initiatives into a market development plan for the region.• Work at both an enterprise and business line level to launch initiatives.• Leverage insights to cultivate competitiveness in the region and position the brand as a leader in EMEA.• Work with the sales and marketing teams to define localized value propositions in key EMEA markets.

Barcelona Area, Spain

I have taught or mentored students in the following courses:• Creativity & Design Thinking | MBA• Innovation to Product | Masters of Innovation & Entrepreneurship • Challenge-Based Innovation | MBA + CERN Laboratory• Technology for Social Innovation | Masters of Business Analytics

Barcelona Area, Spain

Activity: Boutique transformation consultancy helping kickstart, accelerate and scale transformation and innovation programs for multinational organisations. • Understand the transformation areas, business themes and opportunities available for exploitation, as well as identify how our clients can utilize digital technologies for the greatest strategic impact.• Co-create transformation strategies and innovation agendas with C-suite and board members, along with the change frameworks and priority capabilities required to succeed.• Communicate the desired transformation, building cross functional buy-in and recruiting change agents who will assist in accelerating and scaling the desired change.• Lead multi-disciplinary teams to execute the desired vision, leveraging human-centric Design Thinking principles, such as co-creation, prototyping and experimentation, to drive success.Project examples:• Innovation Process Development: End-to-End innovation process for 100,000+ people company. Full current state analysis, CX audit, strategy, process and implementation across 4 months. Launched first innovation project through new process to stress-test and optimise.• Innovation Pipeline Development: 50 stakeholders across two businesses in 4 weeks. 30+ pre-validated innovation projects across 4 key strategic areas defined, validated and initiated.@Alonso//Poli, we also create frameworks and models which synthesise our experience in dozens of businesses across 4 continents. You can check them out below:• 5 Dysfunctions of Digital Transformation• Failure-as-a-service (FaaS) Assessment

Barcelona Area, Spain

I have taught the following courses:• New Product & Service Development | Undergraduate Business & Technology Program• Urban Futures | International Program + RMIT Australia/Singapore/Vietnam

Barcelona Area, Spain

I have taught the following courses:• Service Design | Design Management Masters Program• Strategic Thinking | Interactive Design Masters Program

Barcelona Area, Spain

• Led a team of 25+ UX Designers, Service Designers, Business Designers and User Researchers across Europe and Asia.• Key responsibilities included shaping the vision for the CX Design Department, establishing the philosophy for how the team approaches its work and collaborates across sites, while also fostering a customer centric culture within the wider organisation.• Provided strategic oversight for top client engagements with the objective of building a partnership and growing our commercial relationship.• Launched the DMI Innovation Lab in Europe and Asia offices with the objective of harmonising the understanding of Design Thinking and Service Design across the delivery organisation (CX, Software Architecture, Software Development and Quality Assurance).• Operational responsibilities included establishing and maintaining department structure, toolchain, cross-functional processes, job descriptions and recruitment.

Barcelona

• Worked with a team of Business Designers, Service Designers, User Researchers, UX Designers and Technologists designing and building digital services that were desirable, viable and feasible for global brands such as Bombardier, Takeda and LHH (Adecco Group).• Uncovered, analysed and translated business problems into digital solutions with meaningful value propositions that met the needs of our clients and the end user.• Quickly understood the industry domain, business model and data within the problem space to provide fact based recommendations which drove our clients business objectives.

Barcelona Area, Spain

• Provided strategic guidance and support to our client base, ensuring that they were getting the best long-term business value and return on their digital investments by facilitating strategic workshops, performing user research and acting at the client proxy for internal teams.• Acted as Product Owner on for a wide range of software development projects, ensuring the needs and desires of the end user were prioritised and understood by cross-functional delivery teams.• Used data-driven design methods, such as UX KPIs, User Testing and the Kano Model, to action improvements for client products and services.

Barcelona Area, Spain

• Responsible for the development and management of a B2B product portfolio, including three end-to-end mobile platforms for ticketing, productivity and loyalty.• Acted as the Product Owner for the portfolio, providing a clear product definition, defining the agile development roadmap and managing resource allocation.• Provided technical sales support to Business Development for sales pitches and assisted Account Managers with client on-boarding, engagement workshops and contract renewals.• Worked alongside the Marketing Department to develop product communication strategy and communicate our cutting edge technology via online and offline initiatives.

Barcelona Area, Spain

• Led a team of 10+ Client Service specialists in Spain and Latin America, responsible for providing smooth sales hand-over, quick account activation and unparalleled customer support (2009: 80 clients; 2010: 1.000 clients; 1.000% growth; 0% churn). • Engaged with clients on a daily basis to identify user needs and worked closely with the Product Development department to brainstorm, design, launch and communicate all new product enhancements with the goal of delivering the most sophisticated online solution available.• Developed a user education program that included training webinars, digital newsletters and an online knowledge center for 1000+ hotels across 30 countries.

Barcelona Area, Spain

• Responsible for coordinating between Le Cool and brands to define project plan, budget requirements, providers and post-launch management. • Pitched and won various online and offline content projects for top brands. Projects included:> Nokia - “I’m There” (Nokia N97): Along with Nokia’s Global Marketing Agency (Momentum Worldwide), developed and launched a strategic project providing “cultural happenings” content across 25+ cities worldwide with the objective of converting Nokia from a handset to a lifestyle device. > Puig - “Are You On The List?” (212 VIP): Worked with Puig’s Marketing Department on the global online and offline PR launch of the new fragrance, that included a local PR event, documentary film and a multi-purpose website for general press as well as an invitation only VIP Press website with custom content and insider stories.> Nissan - “Play With The City” (Nissan Qashqai): Formed a content partnership, including MTV and Spotify, for a marketing campaign providing “urban leisure” content (Music, Film, Nightlife, Dining, Travel, etc.) to Nissan subscribers via a community blog and iPhone application.

Barcelona Area, Spain

• Created and developed a compelling and informative pitch presentation for potential investors, including the graphical layout and detailed content, in an effort to raise second-round funding of 600.000€.• Responsible for the establishment and implementation of the formal corporate Branding, Marketing and Communication Strategy, including corporate identity, brand essence, press releases and website copy.

Barcelona Area, Spain

• Performed a corporate strategy audit that evaluated the agency’s service portfolio, corporate communication, brand essence, business values, industry benchmarking and possible positioning strategies.• Presented conclusions and recommendations to the President, Managing Director and Key Executives, including website enhancements and the launch of a digital version of their corporate trend magazine.• Collaborated with the Design, Packaging and Strategic Marketing departments to develop pitches for local and international clients that enhanced brand value and competitive advantage.• Performed brand essence analysis and industry benchmarking to aid in Corporate Identity, Brand Audits and Product Restyling.

Greater Los Angeles Area

• Performed post-production analysis on film budgets totalling over $550 million and managed daily activities, overall post-production analysis and reporting for 12 feature film releases.• Established all production bank accounts, coordinated weekly funding and managed cash distribution between corporate counterparts and banks in the United States, Europe, Canada and the United Kingdom.

Greater Los Angeles Area

• Oversaw cash management of various international productions exceeding $40 million in monthly disbursements and the maintenance of our JP Morgan Chase credit facility of $500 million.• Initiated an internal audit that uncovered more than $300.000 in studio over-billings that led to changes in corporate policy.• Established and tracked all banking activity for 13 Monarchy and Regency Enterprise companies.

Greater Los Angeles Area

• Supervised quarterly financial management of $2 billion worth of worldwide TV syndication deals.• Created a cash flow database to track $20-30 million in annual payments from hundreds of domestic and international TV licensees.• Worked closely with Fox Studios and Warner Bros Studios to collect quarterly reporting, eliminate discrepancies and provide Regency-related sales and collection data to upper management.

Masters In Business Administration

Bachelor Of Science, Business Administration / Concentration: Financial Management