Monica Benjamin Email & Phone Number

California, United States

Seattle, Wa, Us

Lead the product marketing teams for AWS's Global Infrastructure which includes Regions, Local Zones, Dedicated Local Zones, CloudFront and other Networking services. Develop core messaging, value propositions, marketing content, website design, and go-to-market strategies for each product. Create audience-specific messages and tools to be used online, at live events, and in campaigns, including videos, customer success stories, whitepapers, presentations, demos, and how-to guides. Lead all strategic launches for AWS Global Infrastructure region expansion. Lead cross functional team of leaders for each Region launch including AR/PR, Product, Engineering, field marketing, sales, blog, social media, launch, and public sector marketing teams. Notable Contributions: • Created and established process and framework for AWS Global Infrastructure launches (5B+ Investments), including publishing the Region launch playbook, building a wiki for how to launch Infrastructure at AWS, building marketing tenets for messaging and naming, and receiving executive and C-level approvals as the launch standard across AWS.• Owned the development and framework of messaging and positioning with stakeholders and leaders. Guides team to deliver thoroughly researched messaging and positioning framework with a broader set of proof points and crisper overall storytelling.• Established and created Sales Enablement Channel for Global Infrastructure including development of AWS Global Infrastructure first call deck which is the most downloaded and used sales collateral asset across AWS. • Implemented effective multi-country marketing programs with cross-functional teams, and cross-country project teams. This included thought leadership articles, messaging, media, and PR planning. • Provided vision and framing for building and executing marketing plans and strategies to achieve product revenue goals.

Houston, Texas, Us

Led the strategy and execution for all marketing activities across a $1B product portfolio. Developed product positioning and messaging in collaboration with product management, sales, marketing, and other teams. Partnered with the Marketing Communications team to develop go-to-market strategies through PR, events, speaking opportunities, and digital. Grew the team from 3 to 14 employees, including building a worldwide GTM team. Served as a product spokesperson via marketing events, webinars, social media, and other channels.Notable Contributions: • Drove triple-digit pipeline growth by leading the successful execution of a $3M worldwide campaign for Digital User Experience in collaboration with the marketing, pre-sales, and sales teams. • Trained the sales team to effectively articulate the value of HPE Software to prospects by serving as their subject matter expert and actively participating in deals and customer meetings as needed.

Houston, Texas, Us

Led a worldwide team with the goal of increasing awareness and sales for the application performance management solution. Worked with writers, marketing program managers, brand strategists, and technical marketing staff to ensure materials were relevant and would advance our service within the market. Directed Sales, Pre-Sales, and Partner Enablement teams. Created the primary marketing collateral including web content, datasheets, customer presentations, sales training, and more.Notable Contributions: • Increased brand awareness, lead generation, and customer loyalty by utilizing the company website, email campaigns, a blog, a support wiki, video channels, social media platforms, and training.• Built a GTM plan focused on the protection of install base customers and the acquisition of net new logos.• Planned and launched a global roadshow to enhance customer engagement throughout Europe and South America, working with Field Marketing and Sales.

Houston, Texas, Us

Developed and managed the marketing strategy for key products in a $3B portfolio, implementing improvements in marketing operations and infrastructure as needed. Led review meetings with the leadership team, serving as a trusted advisor and contributing to corporate thought leadership campaigns. Worked with the product team to formulate product vision, roadmaps, and worldwide go-to-market strategies. Led cross-functional marketing initiatives and brand partnerships.Notable Contributions: • Drove a triple-digit jump on leads and doubled marketing generated opportunities by leading a world-wide cross-functional marketing team to organize presence, collateral, and customer engagement at HP Discover. • Created the first developer marketing program in collaboration with Engineering, Product Management, and Product Marketing. The program involved communicating directly with the global developer community through email outreach, conferences, and in-product education.• Achieved $10M in bookings by acting as the POC for partners to ensure strategic pricing for the APM solution set.

Houston, Texas, Us

Senior Product Marketing Manager – Intellectual Capital Management Services & Support Managed the product marketing strategic vision throughout the project management lifecycle and into a fully functioning architectural solution. Developed and directed all project milestones, status updates, and executive-level communication. Established business relationships and complex decision-making processes between the Global BU, Portfolio and IT Teams.Notable Contributions: • Saved $5.2B in contract renewals by leading a worldwide program focused on the protection of strategic investments, which revealed the opportunity for the savings.• Improved effectiveness in customer responses by leading a project using Agile and Six Sigma Lean Methodologies that drove organization efficiencies.Previous roles with Hewlett Packard included Program Management roles in World-Wide Knowledge Management, Information Technology-End User Workplace Management, Core Infrastructure Services, and IT Project Management.