Monica B.

Monica B. Email and Phone Number

Senior Manager, Global Paid Media Marketing @ F5
Kirkland, WA, US
Monica B.'s Location
Greater Seattle Area, United States, United States
Monica B.'s Contact Details

Monica B. personal email

n/a
About Monica B.

Monica B. is a Senior Manager, Global Paid Media Marketing at F5. She possess expertise in media strategy, media agencies, social media, strategic partnerships, salesforce.com and 35 more skills. Colleagues describe her as "Monica is by the far one of the best agency people I've ever had the pleasure to work with. She's extremely diligent about data. She understands it better than most technical managers even do! I have trusted her over the years to handle complex client problems and she handles everything with a high level of professionalism, 100% execution, and never says no to a problem that needs a solution.", "I had the pleasure of working with Monica at Ninth House, where she had ever-increasing responsibilities and mastered them all! She is detail-oriented, client-focused, flexible, and willingly embraces new challenges. Monica is a bright, creative professional, and would be an asset to any organization.", and "I took over Monica's SF accounts when she moved to our London office and I had big shoes to fill! She was an extremely detail-oriented AM who never missed a thing. Her client relationship was professional and she understood their needs before they did. She has a great attitude and is a positive team player. Monica understood the AM role fully and was more than willing to help on board me and make sure everything was crystal clear before her departure. She was sorely missed on our team and is sure to be successful in her next endeavor. I would love to work on a team with her again!"

Monica B.'s Current Company Details
F5
Senior Manager, Global Paid Media Marketing
Kirkland, WA, US
Monica B. Work Experience Details
  • F5
    Senior Manager, Global Paid Media Marketing
    F5
    Kirkland, Wa, Us
  • F5
    Senior Manager, Global Paid Media Marketing
    F5 Jul 2021 - Present
    Seattle, Washington, Us
    Leading global growth marketing media mix investment, strategy, and measurement solutions across awareness and demand generation paid channels to achieve business objectives.Managing F5’s global paid media team, responsible for global go-to-market infrastructure and strategy across agency, regional, creative, marketing operations and data analytics teams.
  • Pop
    Director Of Strategy
    Pop May 2020 - Jul 2021
    Seattle, Wa, Us
    Built the Audience Strategy practice at F5 through establishing the foundational segmentation approach, taxonomies, and infrastructure needed to leverage, measure and optimize audiences at every stage of the B2B customer journey.
  • Adobe
    Senior Manager, Display Media Ad Operations & Analytics
    Adobe Aug 2019 - May 2020
    San Jose, Ca, Us
    - Oversaw the execution and analysis of global Acquisition display performance marketing campaigns across the Adobe Creative Cloud and Document Cloud product suites, focusing on automation and actionable insights.- Evolved and enhanced Adobe Audience Manager segmentation by introducing new data sources, and advance audience models - Ensured success of media operations AdTech through partnership with Ad Serving vendor (Flashtalking) and Adobe MarTech team
  • Publicis Groupe
    Client Partner Director, Cosmos
    Publicis Groupe Apr 2019 - Aug 2019
    Paris, Ile De France, Fr
  • Dentsu International
    Director, Insights & Solutions
    Dentsu International Feb 2019 - Apr 2019
    Tokyo, Jp
    - Pioneered the Data Driven Marketing agency practice at Swirl (acquired by McGarrybowen/Dentsu) by creating processes, standardization, and best practices across B2B and B2C clients and teams (Display/Programmatic, Social, SEM, Ad Operations, Creative, Site, and Analytics)- Collaborated with client stakeholders to uncover business needs to build and maintain agency and client-side data warehouses and performance dashboards
  • Dentsu International
    Associate Director, Data Analytics
    Dentsu International Jan 2017 - Feb 2019
    Tokyo, Jp
    Directly trained and supervised team of Analysts and Data Scientists in end-to-end digital campaign management including measurement strategy development, audience creation, tracking, data mapping, QA, reporting/dashboard building, performance insights, and optimization/budget allocation recommendations
  • Dentsu International
    Associate Director, Analytics
    Dentsu International Dec 2015 - Nov 2016
    Tokyo, Jp
    -Client: Microsoft- Led analytics and developer teams in global implementation and maintenance of SQL database, campaign measurement & learning strategy, and tag management and implementation to provide centralized reporting and insights for Display, Social and SEM campaigns
  • Teradata
    Senior Account Manager
    Teradata Mar 2015 - Dec 2015
    San Diego, California, Us
    - Client: Amgen- Responsible for developing partnerships between clients, vendors and technology delivery teams, supporting the design and delivery of a large-scale marketing database solution, and CRM and patient support programs
  • Razorfish
    Account Supervisor, Client Engagement
    Razorfish Sep 2012 - Mar 2015
    New York, Ny, Us
    - Clients: Hulu, Best Buy, Yahoo!- Supervised end to end digital campaign management including audience analysis, strategy development, launch, performance measurement, optimization processes, and campaign closure for Mobile, Direct Response, and Awareness initiatives- Grew client investment through partner and platform testing, audience refinement, and consistent management of budget, acquisition, and ROI forecasting- Specialized in Display, Mobile and Social Retargeting, Data Management Platform (Blue Kai) strategy and integration with Dynamic Creative partners
  • Razorfish London
    Senior Account Manager
    Razorfish London Aug 2011 - Sep 2012
    - Clients: Weight Watchers UK, Ralph Lauren EMEA- Client Service Lead with a diverse portfolio of Display and SEM accounts within the Direct Response and Luxury Retail sectors- Accountable for monitoring and negotiating profitable client retainers and resource profiles- Developed and deployed A/B and multivariate testing with data strategies, segments, creatives, and site-side user journey- Partnered with social, PR, traditional and creative agencies to deliver a cohesive market strategy
  • Razorfish
    Account Manager
    Razorfish Nov 2009 - Aug 2011
    New York, Ny, Us
    Clients: Shutterfly, Ancestry, Weight Watchers• Owned all reporting and budget pacing deliverables, supervising relationship and troubleshooting errors with outsourced report assistance in India • Coordinated campaign launches through creative assignment and placement delivery QA• Identified areas that benefit from standardization and implemented new reporting and optimization processes to address client feedback and changing/developing needs• Provided data-driven insights on campaign performance and strategy to improve KPI’s
  • Pdi Ninth House
    Marketing And Sales Operations Specialist
    Pdi Ninth House Feb 2007 - Nov 2009
    - Owned and coordinated extensive business development proposals and presentations- Worked directly with clients on account implementation, support, analytics, and troubleshooting- Administrator to CRM database, maintaining client and sales data integrity

Monica B. Skills

Media Strategy Media Agencies Social Media Strategic Partnerships Salesforce.com Online Marketing Digital Strategy Account Management Data Analysis Digital Media Advertising Operations Business Development Data Analytics Web Analytics Team Leadership Digital Marketing Advertising Integrated Marketing Tableau Ad Serving Strategy Doubleclick Online Advertising Marketing Cross Functional Team Leadership Search Engine Marketing Adobe Analytics Campaign Management Google Analytics Social Media Marketing Sem Management Analytical Skills Direct Response Marketing Google Ads Analytics Marketing Strategy Dcm Dmp Crm

Monica B. Education Details

  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Management And Organization
  • Holy Names Academy
    Holy Names Academy

Frequently Asked Questions about Monica B.

What company does Monica B. work for?

Monica B. works for F5

What is Monica B.'s role at the current company?

Monica B.'s current role is Senior Manager, Global Paid Media Marketing.

What is Monica B.'s email address?

Monica B.'s email address is mo****@****ish.com

What schools did Monica B. attend?

Monica B. attended Usc Marshall School Of Business, Holy Names Academy.

What skills is Monica B. known for?

Monica B. has skills like Media Strategy, Media Agencies, Social Media, Strategic Partnerships, Salesforce.com, Online Marketing, Digital Strategy, Account Management, Data Analysis, Digital Media, Advertising Operations, Business Development.

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