Monica Castro Salgado Email & Phone Number

Mexico

México

Distrito Federal, México

 Provide Financial leadership to the Sales Function focused on Trade ROI concept, Customer profitability discipline, and Revenue generation. Deliver value added financial performance reporting and analysis and provide financial planning guidance to the Sales function. Deploy and embed in the BU the Revenue Growth Management mentality including KPIs, process, performance metrics and system requirements. Drive cost management discipline.  Finance and Business support for Mexico Leadership Team in performance management, decision support, strategy formulation and putting strategy into action, through Business partnering to Sales leadership, driving performance, guiding key decisions, formulating strategy and steering its implementation. Responsible for decision support in key customer projects. Responsible for Revenue controls. Responsible for Pricing and Trade Funds Investment forecasting and savings /efficiencies.

Distrito Federal, México

 Responsible for overseeing revenue generation at Mondelez Mexico through global standard Revenue Management processes & pricing local process.  Focused on improving trade ROI efficiency and effectiveness directing funds to drive more volume and profit. Improve company’s margin. Co-lead ROI culture embedment in Mondelez Sales Team. Contribute in local G2N harmonization and reporting coordination between market and region. Implementing in local market the global Revenue Management team tools and processes. Co-lead cross-functional alignment to ensure strategic alignment of all Revenue Management pillars in delivering G2N efficiencies. Support Sales Overheads control – planning, actual tracking, Transformation agenda reports and communication with sales Support in closing activities and control of trade accruals.

Distrito Federal, México

 Analysis and visibility of Traditional Trade Customers Key performance indicators generating recommendations in terms of growth and profitability. Tracking and analysis of main kpis such as sell out, sell in, weeks of stocks, discounts rates. Financial pre and post evaluation of trade promotional activities (ROI).  Support in strategic planning (IBP process). Participation in month end close activities with focus to ensure sufficiency in trade funds accruals. Responsible for decision support in key customer projects (Right Store) contributing in 4.7MM annual savings in Overheads and +6pp in direct sales contribution margin for DSD channel. Responsible for Trade Funds & Trade Marketing Investment forecasting and efficiencies.

Cuernavaca, Morelos, México

 Control and analysis of Conversion Cost in order to foreseen risks and opportunities while adding value in the decision making process. Standard Cost definition. Support in Innovations costing and inclusion to plant production. Management and follow up of CAPEX, Inventories, Fixed Assets, and Savings Plan.

 Tracking and analysis of profitability KPI’s in order to improve performance (Topline, GM%, A&P, etc). Strategic Plan alignment and regional budget setting. Innovation projects creation, evaluation, and tracking of LATAM countries.

 Deodorants and Hair Categories forecast evaluation, analysis and tracking. Align Marketing, Trade Marketing, Sales, Supply and Demand in order to reduce forecast BIAS. Advertising and Promotional budget control. Innovation projects creation and tracking. Promotional evaluation and tracking.

 Responsible of analysis and payments aligned with commercial agreements. Profitability keeper of key customer. Pre and Post evaluation of main customer activities. Tracking of Walmart KPI’s in order to improve performance.

Ms In Management (Marketing Concentration), Business Administration And Management, General

Licenciatura, Accounting And Finance