Monica Eby Email & Phone Number

Chicago, Il, Us

Chicago, Il

Chicago, Il

• Team Leadership and Account Development, to include Joint Business Planning, for one of the largest broadline Distributors, US Foods, with revenue of +$300MM annually for PepsiCo. • Managed and cultivated talent while leading a team that supported over 300 Sales Representatives calling on US Foods to penetrate all levels of their organization throughout the US. • Customer awarded PepsiCo Supplier of the Year in 2014 for the partnership and development of a new beverage program resulting in over $15MM in sales. • Developed sales strategies for all lines of business: Quaker, Frito Lay, Tropicana, Pepsi, and Gatorade in conjunction with key segments of the US Foods business. This led to portfolio optimization for Core and Innovation SKUs. • Worked with US Foods to identify opportunities with National Account Customers in various segments of the business such as Healthcare, Hospitality, and National Chain Restaurants to grow the category overall and improve market share within Salty Snacks by +7%. • Successfully negotiated contracts with US Foods leading to an improved partnership with the customer and dollars that could be leveraged to grow the business.

Great Lakes Area

• Led a region team that cultivated and developed a long-term relationship with some of our largest independent bottlers, resulting in +$400MM in annual revenue. • Developed annual (AOP) and quarterly plans with key retail customers in conjunction with the bottler for this region. These customers included: Kroger, Wal-Mart, Meijer, Target, Sam's Club, and Costco. • Successfully launched all new Innovation items annually throughout the Region within the first 30 days of inception for 100% compliance and activation. • Grew market share by +3% and maintained the highest per caps and brand development index for carbonated soft drinks in the country. • Developed a new process with the bottler to deploy marketing dollars and grow the business through ROI modeling and post analysis of programming success. • The primary bottler was nominated twice for Bottler of the Year during the time that I called on them. This is awarded for overall volume, revenue, market share, and executional excellence throughout the year.

Orlando, Florida

• Built strong relationships in the Southeast while calling on three Wal-Mart Regional Vice Presidents and the Beverage Buyer, with a total of 500 stores and +$600MM in revenue. • Sold in National/Regional Programs to Wal-Mart Executives with alignment of twelve independent bottlers growing the business by over 7% each year. • Received PepsiCo's Ring of Honor for work completed with Wal-Mart during the 2007 Super Bowl. The display activity resulted in a +20% increase for the year in that geography. Each store in the Southeast participated. • Worked with Wal-Mart and PepsiCo to create a charity event for Give Kids the World, part of Make a Wish, resulting in over $1M generated annually each year via cents per case on display activity that key suppliers such as PepsiCo participated in.

Las Vegas, Nv/Southern Ca

• Managed and monitored sales, marketing, and operational activities for Wal-Mart and Sam's Club throughout the Region. • Created Customer Account Plans (CAP) annually for this customer base, as well as quarterly planning that had to be presented and aligned upon both internally and externally. • Developed pricing strategies to increase profitability and volume, while maintaining margin through the profit Max model tool. • Implemented marketing and display activity with the customer base regionally. This was accommodated through internal alignment in order to achieve flawless execution.

Las Vegas, Nevada

• Managed Mass, Club, and Drug Accounts at the local level calling on District Managers and Store Managers. • Grew the business +10% annually each year with same store activity in the Mass, Club, and Drug Channels of business. • Called on over a hundred store managers coaching and leading the Large Format Sales Representatives through a DSD system. • Grew share to become the share leader in both volume and dollar sales in Las Vegas for Grocery, Mass, Club, and Drug during my term in this role.

Bachelor Of Science- Education, Education

Bachelor Of Business Administration - Bba