Monica Eiras Melo Email & Phone Number

Santa Catarina, Brazil

Florianópolis, Santa Catarina, Brasil

Responsible for leading the challenge of the highest level of ambiguity and leveraging the company's growth, as well as taking technical product decisions that impact the business (unit economics). I answer directly to the CPO (also a partner-owner of RD Station) and together we define my mission* as Principal PM per period (quarter, semester or.

Florianópolis, Santa Catarina, Brasil

Responsible for the scale of PLG and Growth within the company, preparing the foundation for current and future Growth squads to have the necessary base (playbooks and technologies, PMs Growth coach) to carry out their activities aiming at high win rates, in addition to acting in the company's most complex challenges.

Florianópolis E Região, Brasil

Responsible for using the product as a growth lever for the company, in all stages of the funnel (AARRR), under the PLG bias. This is done through the end-to-end application of the Growth Model, mastery of experimental design and the use of scientific experimentation methods (with statistical relevance).Despite being obsessed with the quantitative part, I.

Florianópolis E Região, Brasil

Responsible for transforming the company to the product-driven mentality, creating a new customer acquisition channel that allows customers to try the product before the purchase decision, obtaining a first result even during the free trial period (10 days).Daily I conduct exploratory analysis (data and user research) to find opportunities to create new.

Florianópolis E Região, Brasil

Still with the goal of improving RD's Customer Experience, I optimized my journey mapping skill and began intentional work to optimize key business indicators by proposing and instrumenting a complete change in the format and frequency of customers' human interactions with CSM's. I also implemented a 'Journey Coverage' indicator (% of interactions.

Florianópolis E Região, Brasil

In order to expand the impact of what I was doing to an even larger volume of clients, I had the opportunity to be part of the CS Operations team within the role of Customer Marketing. With the mission of scaling RD service through sustainable means, I began mapping Customer Journey where I found a number of opportunities to increase adoption of RD Station.

Florianópolis E Região, Brasil

Now is the time to have my experience with a large company (+500 employees)! My motivation in working with Customer Success was to be responsible for helping entrepreneurs from different industries and business models succeed through Digital Marketing and Inbound Marketing. In my daily life I held quarterly meetings with entrepreneurs focused on defining.

Florianópolis E Região, Brasil

After having extensive knowledge about the main indicators of the Audaces Services area, I had the opportunity to be invited to take over the coordination of the teams: Reception, Sales (processing National and International orders), Shipping, Audaces Club, After-Sales and Ombudsman.

Florianópolis E Região, Brasil

My passion for data took me to a new career leap within Audaces. At this time, where I was already a reference in business analysis at Clube Audaces, I offered to take on the same work for the Support, After-Sales and Ombudsman team for the Services Board, which I readily accepted.

Florianópolis E Região, Brasil

With the growth of the company and my great interest in numbers, I had the opportunity to take on this new responsibility, becoming responsible for the performance analysis of Clube Audaces (sales, market share, customer satisfaction, churn, etc.) and attracting new partners to compose the benefits of this service. At that time, as I was already a.

Florianópolis E Região, Brasil

In a medium-sized company like Audaces at that time, I had the opportunity to work with the company's exclusive client portfolio, called 'Clube Audaces'. During my internship I was responsible for assisting the client in their first steps with the Club, demonstrating how to take greater advantage of the platform and address cancellation requests. During.

Floriano E Região, Brasil

Início da minha carreira profissional, com foco em entender como uma empresa de pequeno porte se organiza e gere seus clientes. Nesta experiência tive a oportunidade em trabalhar com a frente de gestão de recursos do negócio (fluxo de caixa, negociação com fornecedores, contador, etc) e atendimento ao cliente. No que tange a pós-vendas criei a primeira.

General English - Upper Intermediated

Master Of Business Administration (Mba), Gestão De Pessoas Com Ênfase Em Liderança Organizacional

Bacharelado Em Administração, Business Administration, Management And Operations