Oneflow is a listed company and one of the leading SaaS B2B contract automation providers globally. Oneflow helps organizations grow faster with less risks, better workflows, smarter decisions that lead to quicker deals. I have successfully created and developed Oneflow’s marketing area with the objective to increase marketing generated revenue, ROI, global brand presence and data-driven communication. - Responsible for both setting and implementing global and local marketing strategy - Overall responsible for Marketing PnL, budgeting and forecasting - Responsible to set and follow up on objectives & key results as well as business KPIs - Created and implemented the Go-To-Market strategy for the company through globalisation and product driven revenue - Increased marketing efficiency which resulted in higher return-on-invested-capital by 2x - Led the ARR growth from Marketing that increased 2x share of total revenue - Full responsibility of the digital user journey to increase customer conversion (top-mid-low funnel) - Leader of leaders with full personnel responsibility for all departments within marketing and communication, including demand generation, regional marketing, inhouse creative and brand - Member of Executive Management Committee

Moderskeppet is a digital SaaS e-learning platform for professionals focusing to increase knowledge within different areas of expertise.

Accumeo makes unlisted investment opportunities available to all types of investors though a seamless platform, giving innovative growth companies access to the capital they need. Another business areas Accumeo has is facilitating larger secondary business.

Created and developed a new unit in Swedbank with the mandate and responsibility to innovate, develop and deliver increased sales and high customer conversion in digital channels. This is achieved through marketing activities as well as improved experience in digital flows by integration of user-centric design and data, using agile methodologies. My responsibility included: - Responsible to set and follow up on objective key results and business KPIs in all digital channels - Develop a market plan to achieve profitability within the business area - Development and implementation of Marketing- and digital sales strategy - Marketing budget responsibility and allocation of this within Sweden - Overall responsibility for digital marketing including growth-, performance-, and product marketing - Digital go-to market strategy and implementation for Sweden - Drive insights focused on understanding customer behaviors and preferences to inform strategies and priorities - Responsible for driving development in digital channels from idea, UX-conceptualization to launch - Conversion optimization including analytics, A/B testing, usability tests and session-recording - Overall responsible for the entire unit, with personnel responsibility including teams within Digital Analytics, Marketing and Digital Sales, Growth Management, Digital Optimization Management and Digital Product Owner

Successfully developed a new role and department in Swedbank and the Swedish market, with the purpose and mission to shift focus to becoming more customer and segment orientated, as opposed to product orientated. My responsibilities included: - Ensure profitability and customer satisfaction in the retail segment - Based on segmentation models, create offers and campaigns in all sales channels and cross-sell to reach high customer product/service usage - Developed a market plan to achieve profitability within the business area - Set requirements for customer optimized web - Ensure efficiency and sales fulfilment in the digital sales funnels and customer journeys - Set structure and process for customer centric communication - Based on established business goals, create offers and initiate and prioritize commercial activities - Set and follow up relevant KPIs - Develop individuals and teams with high employee engagement, satisfaction, and productivity. - Member of Swedish private management teamIn addition to my role as head of Retail Business I was appointed acting Head of special clients and third-party cooperation during November 2019 to March 2020. The role had the same responsibility as above but including Swedbank’s affluent and high net segments. The role also included overall responsibility for Swedbank’s third party cooperation’s and partnerships.

Nordnet is a fintech company that values innovation and digitalisation within the banking industry. Sweden is the largest market for Nordnet and as Head of marketing and digital sales I had the overall responsibility for Nordnet Sweden's market presence and sales, primarily in digital channels. Responsibility for and delivery in creating long-term growth and profit in Sweden. - Ensure growth and profitability in the retail segment - Development and implementation of Marketing- and digital sales strategy - Marketing budget responsibility and allocation of that - In all digital channels, create and implement relevant customer offers for all segments within retail - Together with central units, ensure effective cross- and up sales on existing customers - In charge of all Nordnet’s partnerships and collaboration for growth - Nordic responsibility of strategies for content, collaborations, influencers - Responsible and product owner of building and continued development of content centres in the Nordic countries. - Responsible for Nordnet Live, the largest event for savings and investments in the Nordic, with over 4000 visitors and 40 000 viewers on the web from 50 countries - P&L responsibility for retail segment - Head of Marketing and Digital Sales department with full personnel responsibility - Member of the Swedish management team

Responsible for growth and sales within the entire private sector at Nordnet Sweden, which included segments as retail, private banking, active traders and day traders. Areas of responsibility:- Forecast, setting KPI's, follow up- Marketing budget responsibility- Planning and executing sales and marketing activities- Buying media and optimising campaigns- Personell responsibility- Member of the Swedish management team.

Overall responsibility for the Comviq brand, Sweden's largest prepaid operator. Was entrusted with the task of separating Comviq from Tele2 and rebranding Comviq. This included procurement of marketing services and building a market organisation for Comviq. Worked strategically and operationally to enrich the brand and move it forward in a more profitable way. - Set a brand strategy and implemented a brand platform for Comviq - Responsible for Comviq’s marketing budget of 100+ Million SEK. - Planned and executed all marketing sales activities - Created and delivered a marketing plan, and ensured each campaign was profitable for Comviq - Optimised the use of media channels together with the media agency - Responsible for the all cooperation with various brand-, marketing- media- and event agencies - Personal responsibility for Comviq’s marketing team - Member of Comviq’s management team and Tele2s marketing management team

Responsible for Tele2's prepaid-brand Comviq Kontant including the P&L. - Increased product portfolio, revenue and EBITDA, through comprehensive work of strategy and implementation, - Comviq established itself as Sweden's largest prepaid mobile operator during this time. - Worked in close cooperation with distributions channels, product development and brand.

Management trainee program divided upon several periods in various departments in Tele2 Sweden and Germany.

Worked full time two summers and part time one autumn/winter/spring at the Northern Europe Marketing Department at Bosch and Siemens Home applications. Produced product marketing material for B2B and B2C. Worked with BSH's retail events in close cooperation with the sales team.