Monica Lenaz Email & Phone Number

Milan, It

Milan, Lombardy, Italy

🍊 The Orchard is a leading music distribution company operating in over 40 markets worldwide. I have been hired to launch the the service of Digital Marketing & Advertising in Italy. Strategic Digital Campaigns Planning and Execution:Leading the charge, I plan, implement, and monitor both organic and paid campaigns. My goal is to not just develop artists' audiences but to amplify their impact on streaming platforms, driving significant growth.KPI Monitoring and Strategy… Show more 🍊 The Orchard is a leading music distribution company operating in over 40 markets worldwide. I have been hired to launch the the service of Digital Marketing & Advertising in Italy. Strategic Digital Campaigns Planning and Execution:Leading the charge, I plan, implement, and monitor both organic and paid campaigns. My goal is to not just develop artists' audiences but to amplify their impact on streaming platforms, driving significant growth.KPI Monitoring and Strategy Optimization:Analysis of performance metrics, I continuously track social media and digital service providers KPIs, ensuring campaigns are always effective and optimized.YouTube EMEA Relationship ManagementAt the forefront of global connections, I oversee and nurture our relationship with YouTube EMEA by coordinating our internal team and I ensure our artists receive the best exposure on the platform.Investment Supervision for Digital Campaigns:In charge of advertising strategies, I supervise the investments for digital campaigns in Italy. This includes ensuring optimal allocation and return on investment for every marketing initiative.Music Industry SpeakerI actively engage in panel discussions, conferences, and masterclasses where I share insights on the Italian and global music digital landscape, showcasing our successful case studies. Notable speaking engagements include appearances at Milano Music Week, Linecheck, Università La Sapienza, IED, and hosting workshops at Santeria Milano.Global Vision, Local Impact:Combining global expertise with a deep understanding of the Italian music scene, I am committed to create innovative strategies for our distributed artists and labels Show less

Milan Area, Italy

Milano, Italia

🎟️ TicketOne is the most important ticketing e-commerce for events in Italy, subsidiary of CTS Eventim, the Europe's largest ticket retailer. After a productive internship, I took on a significant responsibility by overseeing web marketing campaigns for esteemed clients like Teatro alla Scala, Formula 1, I-Days, and Rock in Roma.Strategic Web Marketing Management:I planned, executed, and monitored comprehensive advertising campaigns aimed at heightening brand awareness and driving… Show more 🎟️ TicketOne is the most important ticketing e-commerce for events in Italy, subsidiary of CTS Eventim, the Europe's largest ticket retailer. After a productive internship, I took on a significant responsibility by overseeing web marketing campaigns for esteemed clients like Teatro alla Scala, Formula 1, I-Days, and Rock in Roma.Strategic Web Marketing Management:I planned, executed, and monitored comprehensive advertising campaigns aimed at heightening brand awareness and driving ticket sales across concerts, theatre, and sports events. This involved seamless coordination with internal teams, including design, content, and sales.B2B Client Relationship Development:Cultivating strong ties with B2B clients, I addressed their requests for enhanced visibility on TicketOne's communication channels. Through effective communication and collaboration, I ensured our clients' objectives aligned seamlessly with our marketing strategies.Customer Journey Monitoring and Campaign Planning:With a keen eye on the customer journey, I monitored interactions across all channels. Leveraging this insight, I strategized and executed campaigns geared toward retaining and engaging existing clients.Joining TicketOne has not only deepened my understanding of e-commerce and performance marketing but also allowed me to contribute significantly to the company's overarching success in the dynamic events industry. Show less

Milano, Italia

During my gap year between my Bachelor's and Master's degrees, I had the privilege of interning at Rude Records, an indie label based in Milan, renowned for its impressive roster of pop-punk international artists such as Sum 41, All Time Low, and Zebrahead.Media Relationship Development:I forged meaningful connections with key music webzines across mainland Europe, contributing to the label's visibility and artist promotion on a broader scale.Digital Promotional Content… Show more During my gap year between my Bachelor's and Master's degrees, I had the privilege of interning at Rude Records, an indie label based in Milan, renowned for its impressive roster of pop-punk international artists such as Sum 41, All Time Low, and Zebrahead.Media Relationship Development:I forged meaningful connections with key music webzines across mainland Europe, contributing to the label's visibility and artist promotion on a broader scale.Digital Promotional Content Creation:Taking charge of digital promotion, I conceptualized and created compelling promotional material, including press releases and comprehensive reports. Promotional Tour Management:In a dynamic industry, I successfully managed promotional tour activities, ensuring seamless coordination between artists, venues, and promotional efforts. This involved meticulous planning and execution to maximize the impact of our artists' presence during tours.This enriching experience at Rude Records not only deepened my understanding of the indie music scene on an international scale but also honed my skills in media relations, PR and digital content creation. Show less

Master Of Arts (Ma), Cross-Cultural Communication And International Marketing, Distinction

Activities and Societies: Marketing Team Member at 'NSR' - Newcastle Student Radio Dissertation title: "Switch Region": A Content Analysis.

Bachelor Of Arts (Ba), Public Relations And Corporate Communication, 103/110

Activities and Societies: Secretary at ESN - 'Erasmus Student Network'. Dissertation title: The dismantling of masculinity in the beauty.

Exchange Program, Communication And Media Studies

Module: Creating a Communication Campaign. 5 Months project for an external client (The Global Village)