Monica Lewin Email and Phone Number

LinktGO has shifted the paradigm in toll road payments. Instead of a tag or transponder, LinktGO is a smartphone app that uses your phone's GPS to track toll travel and send trips for payment directly on your phone. Read the case study: https://linktgo.com.au/the-linktgo-storyExperience: Lead a multidisciplinary team in a start-up-like environment – including front end and back end developers, business analysts, data analysts, designer, finance and customer service.Have stewarded the business from initial Android beta trial to full launch of iOS and Android apps, through to two years of regular new feature development while also managing daily operations. Influence the product vision and strategy and set the long term priorities.Prioritise customer experience – constantly reviewing customer feedback, responding firsthand to cases and analysing customer behaviour data and research results to ensure our focus is always customer-driven. Work with designer to design intuitive and seamless UX, including new flows as well as enhancing existing flows in reaction to observed customer behaviour and feedback.Develop communications strategies. Partner with designer on marketing elements and copy write all app-related messaging.Keep team motivated to create a high quality, customer-centric product by encouraging ownership, involvement in decisions and influence over process. Team outings, traditions and regular recognition foster unique cohesion which makes the team exceptionally productive. Adept at stakeholder management – both internal and external, working with other teams (marketing, website), influencing senior management decisions, and managing external agencies.

- Involved in the launch of the Linkt brand nationally, including a national consumer marketing campaign and internal launch to 700+ interstate employees- Spearheaded marketing strategy for the trial and then launch of LinktGO, GPS tolling app- Copywriting for all LinktGO communications, including in-app messaging and marketing collateral

Peters Ice Cream - portfolio of brandsReword - anti-bullying appFin for a Fin - ocean conservation social enterpriseJay Jays - fashion retailerNew business

Kathmandu - outdoor adventure apparelSpirit of Tasmania - travel and tourismFonterra - yogurt and dairy dessertsNew business

Led strategic and creative development for Kellogg's cereal and snacks campaigns, liaising with client and up to 6 agencies, championing strategy and creative idea across all touchpoints, from digital to PR to shopper.Led Energizer Personal Care account on local digital and ATL campaigns for Schick razors and blades and Banana Boat sun care. Led Nokia/Microsoft account on ATL and activation work.Led digital/social campaigns for Unilever hair care and personal care (Dove, Sunsilk, Toni & Guy, Clear).Worked on HSBC financial services and new business pitches. Managed, trained and mentored Senior Account Managers, Account Managers and Account Executives.

Kellogg's Australia/New Zealand and Asia-Pac regional

Schick Razors and Blades - Hydro, Quattro For Women, Intuition, Xtreme 3, Quattro Titanium, and Innovations. TV, print, and digital campaigns. Handled U.S. and European markets. Tourism Ireland - Digital, print, radio

Account Executive on Johnson & Johnson Clean & Clear (teen skin care products) and Unilever Knorr (packaged food)

Actonel (P&G/sanofi-aventis osteoporosis medication); Lybrel (Wyeth birth control); 3M (Post-It, Scotch Blue Painter's Tape, Pet products)