Monica Panepento Email & Phone Number

Los Angeles, Ca, Us

Develop and execute digital media strategy for clients with advertising spend up to $1.4MM/month. Advertising platforms include Meta, TikTok, Snapchat, YouTube, Twitter/X, Pinterest, and programmatic (The Trade Desk).

Arlington, Virginia, United States

• Manage campaign performance for paid social & Google Ads across multiple clients, overseeing monthly budgets up to $125,000.• Analyze full funnel marketing performance across client portfolios using Tableau, CRM data, and social platform data to make optimizations based on client KPIs.• Report on revenue, ROAS, & CAC to stakeholders & provide growth strategies to improve towards goals.• Perform A/B tests to make recommendations to increase efficiency of paid social campaigns.• Attend meetings with stakeholders to present performance & highlight trends with Tableau dashboards.• Coach and train team members on paid social channels and establish platform best practices.

Arlington, Virginia, United States

• Investigated paid social performance using Tableau to increase scale & efficiency of client portfolios.• Created Tableau dashboards to illustrate trends, write weekly reports, & present to stakeholders.• Assisted in training & mentoring new team members.• Developed training materials across social advertising platforms as the company scaled from 18 to 50 employees.

Arlington, Virginia, United States

• Managed paid media across multiple social advertising platforms for 4 clients.• Utilized Tableau to hit client KPIs, optimize performance, and pace to monthly budgets.• Wrote copy & assisted in developing creative assets across paid social & search.

College Park, Maryland, United States

•Research prospective donors using online databases and develop strategies for viable prospects.•Prepare prospect overviews and profiles for discovery meetings.

College Park, Md

•Engage over 14,000 followers for The Clarice, 13,000 followers for The ArtHouse, and over 3,000 followers for the National Orchestral Institute social media channels by creating and analyzing posts for Facebook, Instagram, and Twitter.•Compile and draft grassroots marketing emails for upcoming events and performances.

College Park, Md

•Served as the primary marketing liaison to guest festival artists and campus departments.•Created and implemented a grassroots and social media plan to maximize promotional efforts to the campus community which, in return, helped increase attendance at the festival from 4,672 attendees in 2018 to 5,762 attendees in 2019.•Managed all creative content for the festival by routing content, gathering feedback, and corresponding with the graphic design team.

College Park, Maryland

•Plan and execute weekly lesson to a class of 17 freshmen in the University Honors program.•Act as a mentor for students as they transition to their first year of college.

College Park, Md

•Conducted prospect research using university databases and social media.•Created cultivation and stewardship materials including birthday cards, holiday cards, and infographics.•Exceeded $2,000 goal for a 30-day crowdfunding campaign for the Fostering Terp Success fund.

College Park, Maryland

•Lead club meetings to discuss current events in the music industry, plan professional events to network with professionals in the music industry and guide members in professional development in their field•Oversee executive board members and plan executive board meetings to ensure all duties are being fulfilled•Collaborate with other clubs in the Smith Undergraduate Student Association to expand the network and strengthen the curriculum of the Robert H. Smith School of Business

College Park, Maryland

Washington D.C.

•Assisted with all aspects of the donor cycle including identification, cultivation, solicitation, and stewardship.•Planned donor event by writing an invitation, tracking RSVPs, writing program and talking points, and corresponding with attendees.•Utilized Tessitura and iWave databases to compile gift acknowledgments, assist with membership renewals, and complete prospect research

Columbia, Md

Lead a team of 150 swimmers for 9 weeks each summer, run 7 practices a week, attend and plan pep rallies and swim meets, and mentor 2 assistant coaches. This past summer, led my team to first 4-1 season in almost 10 years

Columbia, Md

Worked with a team of 5 other managers to lead and mentor lifeguards in keeping the pools above standards and maintaining skills; ensured all inspections received a passing grade by testing equipment, measuring and recording chemical levels, and cleaning and maintaining all facilities

College Park, Md

Deliver outstanding customer service and promote positive interactions to customers.Contribute to the store’s goal of maintaining a customer-driven, well-merchandised, efficient, and focused environment by demonstrating flexibility to take care of whatever is needed

B.S,/B.A., Business Management/Music Performance

Activities and Societies: Omicron Delta Kappa, University Honors, Sigma Kappa (Vice President of New Member Education), Maryland Music.

Education record

Activities and Societies: Marching Band (Drum Major 2015), Wind Ensemble, Student Leadership Cadre (President 2015-2016), National Honor.