Monica Pram

Monica Pram Email and Phone Number

Client Success Director @ SenseCheck
Durban, KZN, ZA
Monica Pram's Location
Durban, KwaZulu-Natal, South Africa, South Africa
Monica Pram's Contact Details

Monica Pram work email

Monica Pram personal email

n/a
About Monica Pram

About MeFor the most part of my career I had the pleasure of working for Unilever for 15 years. I did various senior roles within the Customer Development team where I had the opportunity to both utilise and develop a wide skill set. I've had the opportunity to experience owning a business, consulting and working with a franchise all of which have positively contributed towards my growth and development.Excited to be part of the SenseCheck team -a business concept based on providing unbiased marketing feedback by a panel of experts to support SMEs. View the platform www.sensecheck.comI also work with Shopper Intelligence, supporting the global team on key projects and a partner in the South African business. Embracing the world of shopper & category management - www.shopperintelligence.comI've self published my first book, A taste of Corporate Life - this book is aimed at new people starting their careers in corporate or have a few years of experience. The intent of the book is to help aspiring professionals become corporate savvy and to thrive in their careers. www.monicapram.comOutside of my professional life, I enjoy traveling and immersing myself in different cultures and cuisines. I have a little boy that keeps me energized and busy, but when I do have some downtime, I enjoy catching up on my favorite series, reading, and spending time in nature.

Monica Pram's Current Company Details
SenseCheck

Sensecheck

View
Client Success Director
Durban, KZN, ZA
Website:
sensecheck.com
Employees:
6
Monica Pram Work Experience Details
  • Sensecheck
    Client Success Director
    Sensecheck
    Durban, Kzn, Za
  • Shopper Intelligence South Africa / Africa
    Client Service Director
    Shopper Intelligence South Africa / Africa Feb 2023 - Present
    Durban, Kwazulu-Natal, South Africa
    Shopper Intelligence is the largest shopper measurement program in the world. I've had the opportunity to work on 3 global projects for South Korea, Taiwan and China for a leading Ice Cream supplier.
  • Sensecheck
    Client Success Director
    Sensecheck Oct 2022 - Present
    London, England, United Kingdom (Remote From South Africa)
    SenseCheck is an online platform serving SME by offering marketers or business owners an opportunity to get their marketing collateral sense checked before going live. One of the main challenges that SME face is not having the luxury of a huge marketing budgets and resources - with SenseCheck you get marketing feedback from outside your company bubble from 5 professionals.My key role is to overview the product platform, user journey and play a key interface role with the members.
  • For You From Me
    Founder & Managing Director At For You From Me (Pty)Ltd
    For You From Me May 2022 - Present
    South Africa
    For You From Me (Pty) Ltd is Online Store focusing on Inspirational and Cultural gifting.Stockist of Modi Toys and Christian Art gifting.Visit: www.foryoufromme.co.za
  • Thecreativeengine
    Managing Director/ Owner @ The Creative Engine
    Thecreativeengine Jan 2020 - May 2022
    South Africa
  • Unilever
    Channel & Category Development ; Shopper Marketing : Ice Cream Lead
    Unilever Feb 2019 - Dec 2019
    Durban Area, South Africa
    This is a key strategic & operational role within the Ice Cream Business Unit, translating marketing plans into channel/customer plans & the role is central to coordination across multiple facets (Forecasting,Trade spend,Innovation,6P briefing etc).Development & Execution of Channel & Category plans to deliver targets for the year. Deliver Net Revenue & Trade investments for the Customer Development team.Shopper Marketing encompasses a wide array of delivery mechanisms & promotional tactics that can be used to reach consumers along the path to purchase, from demand generation through the entire shopping process to post purchase relationship management.
  • Unilever
    Shopper Marketing Manager: Ice Cream & E.Com Lead
    Unilever Aug 2018 - Jan 2019
    Durban Area, South Africa
    The main purpose of this role was to embed shopper marketing within Ice Cream Business Unit as structure was separated from core business. This was to drive shopper based thought leadership, deployment of plans that are category, channel & customer specific. Adopt, Adapt and implement global best practise within Shopper Marketing & E.commerce. I had opportunity to launch the first Direct to Consumer Model by opening up the OLA Ice Cream shop -the first virtual store on Uber Eats & Mr D for Unilever.
  • Unilever
    Shopper Marketing Manager: Traditional Trade Cross Category
    Unilever Nov 2017 - Jul 2018
    Durban Area, South Africa
    The main purpose of this job was to build capability within Shopper Marketing in the Traditional Trade Channel and to lead business initiatives. This involved being at the forefront of shopper marketing trends through external market analysis and ability to anticipate, foresee current & long term opportunities. Drive shopper mission & channel understanding principles in all activities deployed into the market. Key Projects delivered was Route to Market, landing 10 000 Perfect Spaza, 500 Branded Sunlight spaza, Activation Hit Teams, Stokvel, My Store magazine,Top Sellers programme to name a few.
  • Unilever
    Senior Category Manager: Personal Care Lead (Beauty)
    Unilever Feb 2016 - Oct 2017
    Durban Area, South Africa
    Lead the Beauty Portfolio within Personal Care Category: Face,Hair,Hand & Body Category & Gifting portfolio.Development & Execution of Channel & Category plans to deliver targets for the year. Deliver Net Revenue & Trade investments for the Customer Development team.Lead Innovations got to market plans for customer.Represent customer & channel view in Sales and Operating planning (Demand planning).
  • Unilever
    Channel Business Manager: Walmart And Distributive Trade
    Unilever Jul 2015 - Jan 2016
    Durban
    The primary purpose of the role is positioned to focus on strategic channel deployment across distributive trade (Route to Market & Retail) and includes leading the Joint Business Planning Process across the channel with key focus on Walmart.
  • Unilever
    National Accounts Manager: Walmart/Massmart Personal Care & Jbp Lead
    Unilever Aug 2013 - Jun 2015
    Durban Area, South Africa
    The main purpose of this role was to lead the Personal Care Category within Massmart across all their respective Banners (x5). Categories included -Deodorants, Hand & Body, Face Care, Oral Care,Hair Care & Skin Cleansing. Main job purpose was to develop and execute with our customers a customer strategy and customer business plan.Responsible for the achievement of targets and the P&L of the customers categories including the implementation and optimisation of the category strategies within the customer. A key focus was to deliver a strong collaborative Joint Business Plans for Personal Care as well as Leading the JBP for total Unilever and Massmart across Home Care /Personal Care & Foods.I also had the opportunity to go on short term assignment to the USA,Bentonville , Arkansas to attend the Walmart Training Programme.
  • Unilever
    Category Operations Manager: Savoury(Robertsons/Rajah/Knorrx) & Win In Store Platform
    Unilever Sep 2010 - Jul 2013
    Durban Area, South Africa
  • Unilever
    Category Operations Manager: Tea Based Beverages (Lipton/Joko/Glen)
    Unilever Nov 2008 - Aug 2010
    Durban Area, South Africa
  • Unilever
    Assistant Category Manager: Skin Cleansing (Lux,Dove,Sunlight,Lifebuoy)
    Unilever Feb 2007 - Oct 2008
    Durban Area, South Africa
  • Unilever
    Assistant Category Operations Manager: Deodorants(Axe,Shield,Dove,Brut)
    Unilever Sep 2006 - Jan 2007
    Durban Area, South Africa
  • Unilever
    Assistant Sales & Marketing Manager: Unilever Network (Direct Selling)
    Unilever Mar 2005 - Aug 2006
    Durban Area, South Africa

Monica Pram Skills

Marketing Management Channel Strategy Key Account Management Account Management Sales Forecasting Negotiation Direct Sales Fmcg Customer Insight Trade Marketing Marketing Category Management Shopper Marketing Business Strategy Management Categorization Fast Moving Consumer Goods Marketing Strategy Consumer Products Hynotherapy

Monica Pram Education Details

Frequently Asked Questions about Monica Pram

What company does Monica Pram work for?

Monica Pram works for Sensecheck

What is Monica Pram's role at the current company?

Monica Pram's current role is Client Success Director.

What is Monica Pram's email address?

Monica Pram's email address is mo****@****eck.com

What schools did Monica Pram attend?

Monica Pram attended The London School Of Economics And Political Science (Lse), University Of Kwazulu-Natal, University Of Cape Town, Vega School, Marisa Peer School.

What skills is Monica Pram known for?

Monica Pram has skills like Marketing Management, Channel Strategy, Key Account Management, Account Management, Sales, Forecasting, Negotiation, Direct Sales, Fmcg, Customer Insight, Trade Marketing, Marketing.

Who are Monica Pram's colleagues?

Monica Pram's colleagues are Simon Preece.

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