Lead the development of a brand strategy and architecture to improve awareness and reach key new target audiences.Build and shape a digital acquisition and retention strategy for membership growth including the development and oversight of paid media strategies for growth and marketingDevelop and oversee national marketing campaigns to deliver both acquisition and retention outcomes including strategies to optimise performance through all digital platforms including content, messaging and engagement on social media channels and the websiteManage the digital engagement & retention communication for members including all member journeys and oversee messaging & optimisation for all transactional commsMonitor, analyse and report on all brand, growth and marketing campaigns using performance metrics and research and provide regular strategic insights to leadership teams

Develop an evidence based approach to member engagement and retention informed by research, insights and data analyticsDrive culture change by developing a better understanding for member engagement through collaboration with stakeholders across all teamsRun effective campaigns using creative approaches and dynamic communication to improve engagement across key target segments

Drive the strategic vision for a young NFP Design the service roadmap and delivery SOPsDevelop and implement a sustainable operational plan to achieve International Collective's mission which is to level the playing field for migrants by providing holistic support to address their main issues and to help them succeed in their professional, social, cultural and personal journeys.

Provide overall guidance to the organisation as an active board memberAs the Fundraising chair, provide oversight of all funding and support the staff with building a sustainable fundraising pipeline in line with the organisation's strategic goalsEvaluate growth opportunities to deliver alternate education programs to a larger base of disengaged or marginalised young people and help them in reaching their full potential in a safe and nurturing environment

Lead strategy for growing membership across the youth demographic and increasing engagement for existing membersManage acquisition and retention across all STEM disciplines for students and graduates with a focus on maximising member value propositionEngage in new product development to create services that fill relevant need gapsPlan, organise and deliver digital recruitment and engagement opportunities Support all communication channels with compelling propositions and content including all social media, direct marketing and digital campaigns

Build engagement opportunities across all STEM faculties at universitiesRun the guest lecture program across all universities to empower and educate students about the industry and their rights Deliver on recruitment targets through a dynamic organising planGenerate reports for all recruitment and retention activities

Led the product portfolio for all content and interactive services from devising strategy to executing product launches and being responsible for the product P&L. This included strategic and operational ownership of over 20 products & services across the genres of Entertainment, Lifestyle, Education, Health, Gaming along with VoD (Video on Demand), OTT & Mobile App services.

Subscriber usage & revenue lead for all value added services across entertainment, education & technology verticals.Managed strategic aspects of subscriber engagement programs assessing key areas of growth over the long term. Provided strategic narrative, analysis and awareness of operational/commercial impacts for engagement programs and led assessment and strategy planning.Managed relationships with Data and Consumer Research teams to provide inputs to business planning for higher engagement and growth of customer base

Launched new products and revamped existing ones. Initiated consumer feedback research for existing services/products. Managed the P&L of the product portfolio. Engaged in Video Production, Content Planning, Content strategy, Content partnerships, UI & UX design, Content Discovery, Marketing Promotions.

Developed brand & communication strategyLaunched marketing campaigns using the entire marketing mix including consumer research, data analytics and media planning across Digital, Social Media, TV, Print, Outdoor Activations, Events, Direct Marketing, Media and PRDeveloped point-of-sale (POS) material and managed trade/retail requirementsSupported market research and initiated consumer behavior analysis to improve communicationMonitored and tracked competition campaigns

Responsible for developing the In flight entertainement (IFE) product for all international and a few domestic routesCurated video, audio and gaming content for passengers Involved in buying, negotiating, packaging and uploading contentAssessed consumer feedback and used it to improve content selections and improve overall customer experience