Monica Robinson Email and Phone Number

Responsible for leading all marketing programs to attract new customers, deepen engagement of existing customers and generate awareness of Horizon Analytics, the Bank's key competitive differentiator.

Managed the Avery software portfolio and led marketing programs to generate consumer trial and drive growth in Avery printable products. •Developed and implemented a brand strategy to reinvent and reposition the Avery brand perception beyond office products•Led the Sanrio licensing partnership and drove the Hello Kitty templates digital marketing plan resulting in 3,000,000 social media impressions, more than 60% open rate from email campaigns, 40,000 printed projects and PR activity that generated over 45,000,000 in potential audience reach•Partnered with The Hershey Company to implement an Avery Hershey’s Valentine’s Day promotion generating 1,000,000 social media impressions, a 29% email open rate, over 7,000 unique visits to the Avery.com/Hershey landing page, 4,000 printed projects in two weeks and over 300,000,000 in potential audience reach via online and social media PR•Oversaw PR agency to execute Avery brand reinvention plans targeting DIY moms, generating 315,824,000 potential audience reach with coverage in People Magazine, celebrity social media and influencer mom blogs •Researched, negotiated and managed media monitoring and distribution service for wider organization and worked closely with Business Units to plan and distribute 18 press releases

•Led cross-functional teams to plan, design and execute annual holiday template campaigns featuring the development of on-trend content, an avery.com holiday landing page, blogger outreach and social media that generated up to 10,000,000 printed projects in Q4 annually•Spearheaded the Custom Design & Print Online program offering corporations a branded portal for printing their business cards and labels, pitched the program to internal stakeholders and potential corporate partners and secured agreements with seven companies including Avon, generating 50,000 printed projects•Drove the execution of Avery Design & Print Online gallery pages on avery.com to provide consumers quick and easy access to event and holiday themed template designs, resulting in 4,000,000 event and holiday projects printed each year•Oversaw content direction and planning of template designs based on business needs and consumer trends resulting in over 1,000 design themes that generated 1,000,000 printed projects per month•Identified licensed content as an opportunity to drive sales of Avery products, approached Sanrio and drove negotiations to reach a mutually beneficial Hello Kitty licensing agreement•Led content meetings to provide Digital Marketing Team direction for templates to feature on avery.com, social media, email campaigns and demand creation photo shoots

•Developed and evolved the Avery software portfolio product positioning based on research and industry trends, contributing to 50,000,000 print interactions with 10% growth every year•Led Consumer Insights Team to implement qualitative and quantitative research to continuously improve the consumer experience, usability and template design content •Monitored and analyzed Omniture data to identify consumer print occasions and provide Business Units with insight on product usage in Avery Design & Print Online•Drove operating system and sku updates with Software Team and Business Units•Implemented software portfolio positioning on packaging and sales and support materials•Managed annual budgets to plan and was proactive in initiating cost saving ideas

Developed and executed the global product positioning and North American marketing launch plans of action console videogames from game concept to launch. •Generated high consumer awareness (59% among console owners) leading up to the successful launch of the Destroy All Humans game on the PlayStation 2 and Xbox platforms, enabling the original IP to achieve Greatest Hits and Platinum Hits status (400,000 units sold in 9 months)•Exceeded North American Sales Plan for Destroy All Humans 2 by 48% with a marketing campaign that achieved a high conversion (54%) among Destroy All Humans 1 owners, captured new fans to the franchise and reached Greatest Hits status•Managed the Tetris brand and licensor relationship to launch the classic game on the Gameboy Advanced, PlayStation 2, Xbox, GameCube and PC platforms

Global Brand Management of action console and Disney brands. •Developed the global communication strategy and North American marketing plans for the Tenchu 2 launch on PlayStation 2•Managed the North American launch plans for three Studio Japan games and seven licensed Disney games released on a variety of console platforms

Marketing management of console products for PlayStation, Nintendo and PC systems from concept to launch and promotion. • Responsible for developing and managing execution of product positioning and creative marketing launch plans for console titles. • Developed media plans for maximum targeted impressions that includes print advertising, direct mail, e-mail campaigns, and online. • Creative direction and management of internal and external resources for packaging, advertising, sales support materials, website design, promotional video production, direct mail pieces, and P.O.S. materials. • Directed internal PR efforts throughout the product development cycle

Educational Software Publisher. School Product Marketing Division. • Assisted in the development and implementation of product positioning and marketing plans for educational PC software products in the School Product Marketing Division. • Managed the creative development of the Educational Product Catalog, advertisements, promotional materials, and direct mail pieces.

Advertising and Marketing Agency for American Honda Motor Company. • Assisted Account Executive and Management Supervisor in the development and execution of sponsorships, events and direct marketing programs for American Honda Motor Company. • Responsible for coordinating broadcast, print and collateral production from briefing the creative team to acquiring approvals to final execution.