Key senior leader on the marketing communications team responsible for helping to shape the overall direction and growth of CARE globally. Oversee global content, creative, entertainment and media relations teams. Develop marketing strategy to improve CARE's creative, content and social media presence, and drive new strategic plans for growth initiatives for the brand. Manage crisis communications.

Key senior leader on the marketing communications team responsible for helping to shape the overall direction and growth of CARE globally. Oversee global content, creative, entertainment and media relations teams. Develop marketing strategy to improve CARE's creative, content and social media presence, and drive new strategic plans for growth initiatives for the brand. Manage crisis communications. Led marketing campaigns for International Women's Day & CARE's 75th anniversary. Shape thought leadership strategy & communications for CEO.

• Spearhead marketing and communications, including driving digital communications, brand strategy, content, and public relations for foundation dedicated to using emotionally compelling content to teach people to recognize signs of abuse, provide tools for leaving abusive relationships and improve young people’s understanding of healthy relationships. • Develop strategies for marketing and content from concept and design to production.• Conceptualize and implement ways to engage young people and reach more diverse audiences. Demonstrate understanding of what users want and create path for active engagement. Determine content and partnerships to dramatically expand reach. • Architected #SeeTheSigns campaign that generated donor support and increased online engagement by ~20%.• Ensured consistent brand voice and integrated marketing strategy aligning content, social media & digital, partnerships, and communications. Relaunched company website resulting in increased traffic and SEO, reaching millions of young people.

• Introduced company’s first LMS (learning management system) to house all education curricula in easy-to-use, accessible platform. • Led business strategy to analyze data and cultivate targeted retail partnerships that resulted in boost in donated sales.

• Provided expertise to clients, including European Wax Center (EWC), Partylite and Social Accountability International.• Hired by President of EWC Marketing to establish communications practices for both franchisee network and corporate team. • Launched new corporate communications practices to enhance EWC employee communications and increase efficiency. Included overhaul of company meetings and ways to minimize emails.• Established global communications practices in 20 countries for 6-month assignment at request of Partylite CEO & Investment firm. Analyzed worldwide communication practices. Developed best practices across internal, brand marketing and social media. • Created brand guidelines to ensure one brand, one voice approach in all company communications and customer facing initiatives.

• Revitalized communications strategy to re-engage 70K global members. Reinvented publishing strategy and established new communications team structure. Conducted Communications audit for CEO that led to organizational rebranding. • Led $1M website relaunch that included complete redesign, content development, taxonomy, SEO, and mobile app development. • Managed outside design agency and guided internal team through rewrite and technology integration. Created news portal with daily content to position organization as pre-eminent voice of industry. Managed $1M+ budget.• Oversaw communications and publishing team of 10 that produced multiple magazines, e-newsletters and daily web content. • Revamped social media strategy with more informational campaigns through video, and infographics. Invested in influencer Marketing/social advertising and utilized analytics. Resulted in 150% increase in social media engagement across channels.

• Established company’s first PR and social media department by building a talented team and creating departmental processes.• Integrated PR into strategic planning; educated leadership on important of public relations and social media to company goals.• Managed global communications strategies in U.S. and London working with 2 PR agencies. • Tripled media coverage and shifted consumer mindset for brand in less than 2 years. Managed multiple speaking engagements. • Established digital practices for all social platforms. Created digital advertising plans and blogger/influencer integration. • Led events team that managed 200+ yearly events across wholesale, specialty and retail, globally. • Increased in-store event revenue by 10% that drove millions of dollars in sales. • Developed sustainability messaging to shape global communications strategy on environmental and social issues. • Worked directly with company Founder, Eileen Fisher on building global presence, which included 1:1 media training and speechwriting. Resulted in multiple feature cover stories in The New Yorker, Fast Company, Inc., a London media tour including press event, and cover stories in Drapers, and The Telegraph. • Orchestrated first large-scale press event with Eileen, a WWD Milestone issue, and a ground-breaking CFDA mentorship initiative.

• Established first official public relations department for company. Revitalized brand image by creating unique public relations strategies. Conceptualized and retail event strategy that delivered fun, engaging customer experiences and generated more than $25M in incremental sales in 2 years. • Launched PR campaigns that established BBW as largest Anti-bacterial retailer in U.S. and as America’s Fragrance destination. • Developed PR strategy that delivered billions of impressions that helped contribute to 35% increase in category profits. • Initiated company’s 1st social media channels. • Managed corporate philanthropic efforts with 2 major charitable organizations and created meaningful cause-related marketing campaigns that helped raise more than $5M. • Established Communications Leadership Team to ensure communications excellence within each level of the enterprise.

• Established company’s first official public relations department. Oversaw public relations campaigns for Sephora & Sephora.com. Supported store openings/in-store events in North America. Managed media inquiries and acted as company spokesperson. • Collaborated with third-party brands to create and implement retail marketing strategies.

• Created company’s first Communications department overseeing PR, internal and crisis communications. Managed $1M+ budget.• Developed global marketing strategies and oversaw brand initiatives for Jergens, Biore, Ban, Curel and John Frieda in North America, London and Australia mass markets. Introduced and implemented global internal communications programs. • Directed 3 public relations agencies in U.S., Canada and Australia. Built and managed brand and corporate web sites. • Launched Jergens Natural Glow that propelled to instant media and consumer success; surpassed sales goals by 50% in 1st year. • Oversaw consultancy agreements for 10 celebrity stylists & dermatologists that helped double media results across all brands.