Monica Schmid

Monica Schmid Email and Phone Number

Global Marketing Strategy and Operations @ YouTube
Los Angeles, CA, US
Monica Schmid's Location
Los Angeles, California, United States, United States
Monica Schmid's Contact Details
About Monica Schmid

Multi-channel Marketing & Operations Leader with 18+ years of experience in entertainment, online/digital, retail, e-commerce and technology solutions. Highly organized, innovator and executor of ROI-focused campaigns that consistently exceed revenue and performance goals at Fortune 100 companies including The Walt Disney Company, YouTube, and Microsoft. Persuasive, strong collaborator with recognized expertise in multi-channel marketing from high-end strategy to hands-on tactics. Deep and broad knowledge in direct-to-consumer marketing, online trends, digital advertising, social campaigns and emerging technologies. Drives revenue, engagement and value of strategic marketing partnerships via integrated campaigns with key partners such as Amazon, Apple, Google, Best Buy, Comcast, Dell, HP, Target, and Samsung. Areas of Expertise:● Marketing Planning & Budgeting● Marketing Strategy & Operations● Digital, Social, Mobile & App Marketing● User Acquisition● SEO / SEM / Google Ads / Facebook ● Multi-channel Campaign Development● Strategic Partnerships● Product Launches● Direct-to-Consumer & B2B● Spanish - Native / Bilingual proficiency● Industries: Tech, Media, Entertainment, Non-profit, Retail & E-Commerce

Monica Schmid's Current Company Details
YouTube

Youtube

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Global Marketing Strategy and Operations
Los Angeles, CA, US
Website:
youtube.com
Employees:
131203
Monica Schmid Work Experience Details
  • Youtube
    Global Marketing Strategy And Operations
    Youtube
    Los Angeles, Ca, Us
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  • Youtube
    Global Marketing Strategy & Operations
    Youtube 2020 - Present
    San Bruno, Ca, Us
    Support YouTube Marketing Insights & Analytics, YouTube TV Partnerships (NFL Sunday Ticket, Olympics, Universities), Latin America & Canada global marketing teams (e.g., CTV, Shorts, Creator, Artist, Brand, Core & Responsibility, Music, YTMP/paid subscriptions) and leadership to drive annual planning narrative. Focus areas include: country/regional budgets, spend reporting, vendor contracts, insights, big bets, roadmap, strategic plan, executive communications, recruitment, headcount management, onboarding, training, KPIs and team goals.
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  • Artemis Connection
    Collaborator
    Artemis Connection Aug 2021 - Present
    Mukilteo, Wa, Us
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  • Fl
    Vice President, Digital Marketing
    Fl 2018 - 2019
    Manage multi-channel marketing team of three responsible for all aspects of brand, digital, social, website, video, email, reputation management and remarketing efforts to drive customer acquisition, engagement and sales in the following consumer segments: General Market, Hispanic / Latino, Chinese, Armenian, Filipino, Korean, Affluents and Military / Veterans.
  • Thryv
    Digital Marketing Director - Verticals / Industries Lead
    Thryv 2015 - 2018
    Dallas, Texas, Us
    Marketing leader for mobile app, video, social media, text, email and CRM solutions. Develop, deploy and manage successful channel initiatives and marketing campaigns to achieve sales growth, new customer acquisition, and customer retention objectives. Drive strategies to compete in a variety of verticals / industries (e.g., Retail, Auto, Home Improvement, Pets, Legal, Healthcare, Restaurants); Manage Go-to-Market campaigns, develop positioning, messaging, collateral, videos, trials, contests, competitive insights, partner plans & training materials for 3000+ sales force.
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  • The Walt Disney Company
    Lead / Sr. Manager, Digital Marketing & Partnerships, Walt Disney Television
    The Walt Disney Company 2011 - 2015
    Burbank, Ca, Us
    Developed consumer acquisition and retention marketing programs focused on digital platforms for The Oscars, ABC, ABC News, ABC Family, Disney Channel, Disney Junior and Disney XD. Member of Disney Junior Appisodes (#1 Top Grossing iOS Kids app) Launch Team, exceeding business objectives and managing integrated on-air, synergy, CRM, digital advertising/social campaign including acquisition, in-app purchases and monetization efforts. Managed digital/interactive marketing touch points including display ad campaigns, SEM, social, mobile, email and in-app messages. Drove GTM strategies, marketing promotions and partnership programs with The Academy, Amazon, Apple, ESPN, Comcast, Google, Hulu, Microsoft/Xbox, Yahoo!, Samsung, and YouTube.
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  • Microsoft
    Lead Partner Marketing Manager - Students & Education
    Microsoft 2008 - 2011
    Redmond, Washington, Us
    As the US Lead for the Education and State & Local Government Verticals, set strategy and drove marketing programs, promotions, campaigns, partner community, and revenue in the Partner ecosystem including Alliance/OEM Partners (DELL, HP, Intel), Large Account Resellers (e.g., CDW, SHI, Insight), and System Integrator/Independent Software Vendors (e.g., Citrix, Datatel, Quest Software, ePALS.)
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  • Microsoft
    Sr. Channel Marketing Manager – Retail, Entertainment & Devices
    Microsoft 2004 - 2008
    Redmond, Washington, Us
    Responsible for account advertising, promotions, marketing and merchandising plans, in store look and feel of the product brands, launch of new products and rollout of campaigns at key retailers including Best Buy, Costco, Fry’s, Office Depot, Office Max, Staples, Target and Amazon.com.
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Monica Schmid Skills

Strategic Partnerships Digital Marketing Digital Media Product Marketing Crm Marketing Communications Marketing Mobile Marketing Online Marketing Social Media Product Management Multi Channel Marketing Online Advertising Product Launch Relationship Marketing Competitive Analysis Digital Strategy Entertainment Industry Marketing Strategy Social Media Marketing Consumer Marketing Cross Functional Team Leadership E Commerce Integrated Marketing Demand Generation Mobile Devices Mobile Applications Lead Generation Account Management Mobile Apps Advertising Youtube Spanish Partner Management Salesforce.com Management Analytics Leadership Augmented Reality Vr Virtual Reality Emarketer Digital Distribution Ibis Training

Monica Schmid Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Mba
  • The Wharton School
    The Wharton School
  • Loyola University Chicago
    Loyola University Chicago
    Marketing And Spanish Literature

Frequently Asked Questions about Monica Schmid

What company does Monica Schmid work for?

Monica Schmid works for Youtube

What is Monica Schmid's role at the current company?

Monica Schmid's current role is Global Marketing Strategy and Operations.

What is Monica Schmid's email address?

Monica Schmid's email address is mo****@****ube.com

What schools did Monica Schmid attend?

Monica Schmid attended University Of Pennsylvania, The Wharton School, Loyola University Chicago.

What are some of Monica Schmid's interests?

Monica Schmid has interest in Social Services, Children, Education.

What skills is Monica Schmid known for?

Monica Schmid has skills like Strategic Partnerships, Digital Marketing, Digital Media, Product Marketing, Crm, Marketing Communications, Marketing, Mobile Marketing, Online Marketing, Social Media, Product Management, Multi Channel Marketing.

Who are Monica Schmid's colleagues?

Monica Schmid's colleagues are Santiago Lectura, Waleed Qureshi, José Emilio Rueda Ramírez, Jus Oren, Surendra Singh, Alex Liu, Lair Ribeiro.

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