Monica Seals Email and Phone Number

• Responsible for all 80+ SEO accounts, which can include pre-sale, on-boarding, execution, reporting, and renewal. Maintains accurate documentation, sales sheets, process implementation, billing, execution, customer deliverables, internal tasks, scope of work, etc. • Consistently develops standard operating procedures, regulates and tracks all client deliverables, while maintaining successful communication between multiple departments and companies. • Identifies problems or deficiencies and implements solutions in a timely manner. Provides regular analysis and suggestions to help ensure campaign success. • Manages and approves digital campaign schedules, product implementation, and budgets. Aids in creating the perfect solution for individual clients. • Direct liaison to multiple internal and external departments for all SEO items. Provides direct client SEO support and training as well. • Manages organic and local SEO task work, client deliverables, strategy tactics, and various SEO recommendations. • Analyzes data weekly, provides monthly summaries and collaborates reporting schedules. Creates reporting templates and layouts as needed and acts as main interface for reporting questions with vendors, clients and numerous teams and departments. • Regularly utilizes Google Analytics, Google Business Profile, Google Search Console, and other digital business advertising platforms. Has the ability to train a very diverse range of competencies successfully, including direct clients, internal staff, new hires, sales personnel, etc. • Proficient in CMS applications. Consistently assists with client’s SEO site optimizations. • Familiar with a variety of agency concepts, practices, and procedures. • Responsible for accurate billing and cost of goods (both for our clients and internally) • Remains current with the latest digital trends and products. Maintains education and pursues innovative practices.

• Responsible for providing support while processing digital campaigns from pre-sales to completion and maintains an active role in reporting, pacing, and monitoring. • Constantly designs and implements digital based solutions while optimizing the operations process for the following products: SEM, SEO, Facebook, Twitter, Email marketing, Display and Mobile banners, Native content, contesting, GDN, Yahoo, Geo-Fencing, among other 3rd party vendors. • Uses over 16 third party programs for pre-sale quotes to digital order implementation as well as several in-house project management software applications. • Advises/consults with internal departments regarding ad inventory, ad creation, forecasting, sell through rates, web design, product implementation and creation. • Ensures complete and accurate revenue recognition in a variety of billing systems. • Interacts with sales teams, trafficking, revenue operations and various managers to ensure seamless campaign execution, providing high level of client service support. • Assists with developing holistic advertising campaigns with the ability to manipulate and calculate pricing structures. Deals with CPC, CPM and customized pricing when necessary. • Compares reporting with third party to confirm campaign reporting is tracking and campaigns are running as contracted. • Generates monthly client campaign reports and interprets the results, providing key metrics and campaign recommendations to assist the sales team with client retention. • Works closely with account executives to capture customer needs for execution of digital campaigns. • Leverages digital tools to support digital campaign pricing and planning. • Creates new ideas and continues to increase the implementation of digital products and staying competitive in the technology. • Liaison with web production, sales, marketing and analytics regarding planning and prioritizing to assist in execution of the campaigns.

• Created and fully implemented Digital Sales contest for all media types that produced $600,000 in new business and increased revenue by 1.3 million. • Provided both internal and external customer support to facilitate the sales process of various media products (digital ad placement, direct mail, commercial print, preprints, ROP, broadcast, events, or any other specific advertising product that COM sells). • Responsible for overseeing the execution of all integrated media campaigns while supplying process optimization • Tracked daily, monthly, quarterly, and YOY revenue for all digital products. Provided vital reports for Sales, Managers, Directors, and Vice Presidents. • Processed daily all media sold, maintained website content management, training or material development and troubleshooting and supported the functionality of all media • Collaborated with outside vendors (includes but not exclusive to Yahoo, HotJobs, CMG-Digital), clients and customers, developed professional internal relationships (Sales Operations Team, administrators, Sales Acceleration Specialists, Trafficking and Yield, Sales Assistants, Editorial and WHIO, etc.) • Used extensive communication between various unique professionals, ensured the development of new processes and streamlining sales aspects, applied continuous optimization and critiqued daily activities; extreme attention to detail while working in a very fast pace environment and was responsible for the success of all campaigns, providing excellent service to all involved, and the smooth implementation of all products. • Developed Standard Operation Procedures for the Sales Operations Digital Sales Team, and tracked digital revenue projection for all 67 media sales (radio, TV, print).

• Assisted and provided support for Cox Ohio Online Advertising Department (Includes 15 sites) • Created and updated online advertising sales material, promotional packages, and online demographics for internal and external clients while coordinating market stats with the Marketing department. • Became a liaison between direct mail, commercial print, and digital operations therefore further assisting the Sales Operations group (organizing/ processes and creating more efficient communication between departments) • Effectively managing online advertising campaigns. Includes billing, uploading creative, managing advertising processes, testing creative, reporting, working with sales, artists, and clients to successfully deliver the campaign according to all parties involved. • Created and implemented more efficient processes for tracking online advertisers and their campaigns. • Assisted in the creation and implementation of an internal Super User training: an extensive 7 week course developed to train internal reps within the company on the sales processes and online advertising within a dominant print industry. • Became a highly valued resource for the online sales department for two years while no active management position was available. • Tracked all online advertising campaigns for seven sales specialists (territories include: Retail, Automotive, Real Estate, Classified, Major accounts, Southwest Ohio and Springfield). • Reported monthly traffic and user statistics for all web sites, site channels, and newly developed niche products using Omniture Site Catalyst • Optimized and maintained several network drives for the Advertising department. • Became a definitive resource for the hiring of new employees within online advertising and coordinated the structure and processes for new positions.