Monica Sullivan

Monica Sullivan Email and Phone Number

Chief Marketing Officer @ Rightworks
United States
Monica Sullivan's Location
Waban, Massachusetts, United States, United States
Monica Sullivan's Contact Details
About Monica Sullivan

High energy marketing leader with extensive experience building global teams, leading transformation including integrating acquired companies and products into unified brands, driving business success through customer-centric marketing strategies, and creating demand generation capabilities to achieve aggressive objectives in high-growth, dynamic organizations. Expert in achieving integrated retention and acquisition marketing results across traditional and digital media, for both B2B and B2C growth.

Monica Sullivan's Current Company Details
Rightworks

Rightworks

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Chief Marketing Officer
United States
Monica Sullivan Work Experience Details
  • Rightworks
    Chief Marketing Officer
    Rightworks
    United States
  • Rightworks
    Chief Marketing Officer
    Rightworks Nov 2023 - Present
    Nashua, New Hampshire, Us
  • Linnworks
    Chief Marketing Officer
    Linnworks Oct 2022 - Sep 2023
    Chichester, West Sussex, Gb
    Built a talented global team of marketers in a fast-paced SMB SaaS business focused on simplifying the lives of eCommerce retailers. Pivoted to a greater portion of new accounts generated from inbound marketing, with double-digit QOQ Linnworks product growth in new logos. Rebranded and integrated US products with a new GTM strategy, and collaborated with a fabulous sales and partner team to gain more share in the highly competitive market.
  • Chief
    Member
    Chief Nov 2021 - Nov 2022
    New York, Ny, Us
    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.
  • Demandscience
    Chief Marketing Officer
    Demandscience Aug 2020 - Oct 2022
    Greater Boston, Us
    Exceeded inbound revenue goals and contributed to 120% YOY growth. Integrated six acquisitions into a unified DemandScience brand and website. Activated new sports sponsorships in addition to driving engagement across B2B marketing channels. Scaled and elevated a talented global team.
  • Gannett | Usa Today Network
    Svp B2B Marketing
    Gannett | Usa Today Network Jul 2018 - Aug 2020
    New York, Ny, Us
    Led B2B marketing across Gannett, a publisher of locally-based content across 260 markets in the US in addition to USA Today. Created an integrated lead generation capability with an amazing team; an engine to support digital revenue growth and new client acquisition. Leveraged branded content, events and promotions, email marketing, social media and high-impact display to get in front of customers and reinforce our unique ability to reach local audiences. In 2020, we branded our local digital marketing solutions team LOCALIQ, reinforcing our expertise and insights as a trusted partner for businesses across America.
  • Gannett | Usa Today Network
    Vp Marketing
    Gannett | Usa Today Network Feb 2016 - Jul 2018
    New York, Ny, Us
    Led the rebrand of the SMB marketing and technology organization to ThriveHive, and created the UpCurve brand of SMB-focused portfolio companies. Led marketing for new product launches targeting SMBs, building on the core assets of GateHouse Media. Partnered with internal and external resources to craft and execute go-to-market strategies, beginning in pilot markets and growing to national scale. Led brand marketing, promotions, and ABM for ThriveHive, working with a highly productive, talented and positive team.
  • Constant Contact (Purchased Feb 2016 By Endurance International)
    Vp Acquisition Marketing
    Constant Contact (Purchased Feb 2016 By Endurance International) Jan 2015 - Feb 2016
    Waltham, Ma, Us
    Partnered with a wonderfully talented team to help more small businesses win! Our team at Constant Contact drove new customer acquisition at the top of the funnel, including traditional media, digital content and video, search, the web site, and more. Our creative team concepted the national campaign in-house, and delivered on creative and design needs across the org.
  • D50 Media
    President
    D50 Media Nov 2012 - Nov 2014
    Chestnut Hill, Ma, Us
    Led a team of 46 marketing professionals to deliver new customers profitably, across marketing channels including DRTV, Paid Search & Display, SEO, Content, Social, eMail & DM. Clients chose us because we offered transparency throughout the purchase funnel to achieve target KPIs. D50 is full service, but also plays well with other agencies and teams to deliver for our clients. Reported to the CEO and board of advisors.
  • Caesars Entertainment
    Vice President Of Advertising
    Caesars Entertainment Feb 2009 - Nov 2011
    Las Vegas, Nv, Us
    Responsible for online marketing and distribution, social media, brand management, creative services, and traditional media planning and buying. Led advertising for the Caesars' family of brands, including Caesars Palace, Harrah's, Horseshoe, Total Rewards, Paris, Rio, Bally's, Flamingo, Imperial Palace, Planet Hollywood, and Showboat.
  • First Marblehead
    Senior Vice President
    First Marblehead 2007 - 2008
    Boston, Ma, Us
  • Digitas
    Vice President, Director
    Digitas 2000 - 2006
    Boston, Massachusetts, Us

Monica Sullivan Skills

Marketing Strategy Online Marketing Direct Marketing Advertising Online Advertising Integrated Marketing Marketing Digital Marketing Strategy Brand Management Business Development Email Marketing Social Media Marketing Interactive Marketing Digital Media Digital Strategy Sem Customer Acquisition Seo Analytics Mobile Marketing Crm Lead Generation Leadership Ppc Competitive Analysis Multi Channel Marketing Marketing Research Brand Development Database Marketing Media Buying E Commerce Web Analytics Direct Mail Strategic Partnerships Media Planning Segmentation Marketing Communications Market Planning Traditional Media Call Center B2b Google Analytics Web Marketing B2b Marketing Leading Change Salesforce.com Relationship Marketing Affiliate Marketing Saas

Monica Sullivan Education Details

  • Questrom School Of Business, Boston University
    Questrom School Of Business, Boston University
    General
  • University Of New Hampshire
    University Of New Hampshire
    Business Administration

Frequently Asked Questions about Monica Sullivan

What company does Monica Sullivan work for?

Monica Sullivan works for Rightworks

What is Monica Sullivan's role at the current company?

Monica Sullivan's current role is Chief Marketing Officer.

What is Monica Sullivan's email address?

Monica Sullivan's email address is mo****@****ail.com

What is Monica Sullivan's direct phone number?

Monica Sullivan's direct phone number is +161787*****

What schools did Monica Sullivan attend?

Monica Sullivan attended Questrom School Of Business, Boston University, University Of New Hampshire.

What are some of Monica Sullivan's interests?

Monica Sullivan has interest in Economic Empowerment.

What skills is Monica Sullivan known for?

Monica Sullivan has skills like Marketing Strategy, Online Marketing, Direct Marketing, Advertising, Online Advertising, Integrated Marketing, Marketing, Digital Marketing, Strategy, Brand Management, Business Development, Email Marketing.

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