Monica Toth Email and Phone Number

- Created ETL pipelines, dashboard prototypes, and other internal analytics infrastructure that is directly used and relied upon by every department in the video ad tech ecosystem, from Sales to Business Intelligence.- Led several time sensitive investigations of critical bugs with direct, adverse effects on multi‐million dollar deals.- Headed a cross‐functional Revenue War Room which generated $5‐10 million in revenue (yearly) after two quarters, not including an unmeasured (but significant) savings in infrastructure costs from removing low quality inventory.- Improved supply domain awareness by 400% through the design and execution of new logging to verify supply quality and identify fraudulent ad inventory.(Note: employment started at BrightRoll, which was later acquired by Yahoo, which was acquired by Oath.)

- Built a wiki prototype using Python with Flask, implementing a PostgreSQL back‐end with a custom schema, and incorporated JavaScript (d3) visualizations that would ambiently display the size of each page and how recently it was updated.- Wrote a program to build a tokenized corpus from user‐submitted sentences using Python’s NLTK framework.- Helped contribute a negated index type to the Julia language.

- First full‐time analyst for Self Aware Casino (later named Big Fish Casino), a #1 Top Grossing iOS free‐to‐play game.- Designed new metrics definitions and dashboard reporting templates that became the standard across all Big Fish free‐to‐play games, including Fairway Solitaire and Dark Manor.- Improved and automated the legacy 30‐day dashboard, and used the time savings to provide daily summaries and interpretations of short‐ and long‐term KPI trends in a report that was sent to all members of the company, including the CEO.- Generated in‐depth, data‐driven reports on essential topics, including: the average user’s first 24 hours, activity and behavior of top spenders (“whales”), fraudulent behavior patterns, and in‐game currency sources and sinks.- Collaborated with the marketing department on vendor quality analysis, and generated auto‐refreshed reports in Tableau showing how much lifetime revenue could be attributed to each ad vendor.

- One of two principle specialists in quantitative analysis (project management and risk) and baseline design and maintenance.- Assumed a guiding role in project management and project controls for the $100+M cleanup of a large former nuclear research site.- Wrote monthly progress reports to facilitate government oversight and made sure project changes conformed to internal and external change control procedures.- Ran Monte Carlo simulations to quantify risk and tested Hadoop configurationsusing TeraGen and TeraSort.