Monica Vecino Email & Phone Number

Spain

Barcelona, Cataluña, España

- Build the requirements, follow the implementation and deployment of the self-service assistance pages for each product category and country in its local language. - Identify the potential specificities of the local consumer journey. - Follow the trend in each country of the main Communication Channels used by consumers and preferences. - Work with the internal team to define the Service functionalities and wordings in the Mobile Applications.- Set up and grow online Product Registration and online consumer repair requests linked with CRM systems.- Close follow-up of consumer verbatim and NPS results.

Barcelona, Catalonia, Spain

Achievements: The leadership of a reporting project and on-site surveys to gather insights on User Experience (UX) and Content optimisation.- User Experience (UX) & Content: Site audits execution to identify issues and bugs. Competitors, and consumer trends research. Support on applying changes on the website CMS. Standardization of internal documentation.- Data Analysis: Provide regular reports with KPIs, consumer journey map, behavioral analysis, surveys, and recommended actions.

Panamá, Panama

Achievements: Standardization of marketing material, audiovisual assets, and the coordination of the stand for the Panama Motor Show.- Communications: Designing brochures, business cards, press releases, videos, and marketing material. Coordination of events and content translations for LATAM & the Caribbean markets. - Business Development: technical drawing and graphic design of license plates (US/EU formats) and tender proposals support.

Panama City, Panama

Achievements: Optimisation of seasonal campaigns and POS strategy in Panama for brands, such as Coleman, Seccco, and Built.- Marketing: Coordination of an external agency for multiplatform campaigns, email marketing, digital ads, and marketing material. Execution of commercial presentations, newsletters, prospecting, reporting, events, POS launches, and customer support (post-sales).

Caracas, Venezuela

Achievements: Coordination of the employee website redesign and the corporate new image launch. - Marketing: employee website management, e-commerce launch support (operations and content), on-site surveys, digital marketing analysis, social media management, and Tone Of Voice guide. - Communications: Content and design of campaigns, newsletters, press releases. Coordination of events, volunteering, and visits programs.

Caracas, Venezuela

Achievements: update and increase the firm's customer database.- Communication: support on copy and design of newsletters, press releases, and tracking of press mentions. - Marketing: assistance on marketing material, events, customer database management, and customer service.

Caracas, Venezuela

Achievements: development of the navigation map for the Foundation's website. - Communications: assistance on press releases, newsletters, referral sponsorship requests, and content support for the Foundation's website. - Social Responsibility programs: assistance on the processing of the scholarship program, logistical support for the cultural exchange program promoted by BBVA Spain, and coordination support of the corporate volunteer program.

Master´S Degree, User Experience Design

Big Data Marketing Course, Marketing/Business Intelligence, Big Data Marketing Course

Bachelor'S Degree In Social Communication, Business/Corporate Communications