Creative, open-minded, friendly and passionate about looking at things from more than one perspective. Oriented towards social research by having a good eye for details, good organizational skills, a great love for stories and the pleasure to be with people. With over 8 years of experience in market, academic, and social research, I've developed a comprehensive understanding of how research functions across different environments and target audiences. My curiosity about how small communities define their purpose, and my desire to uncover the 'common thread' that shapes our daily lives as well as our personal narratives, naturally led me towards market research. Over time, I realized that studying consumer identity can provide profound insights into the complex dynamics at play when politics and economics intersect with our stories. As a skilled moderator & researcher, I work with a wide range of target groups, from end consumers to industry experts and B2B segments, employing both offline and online methods.