Experience in the hospitality and tourism industry. Strategic marketing focused on building and sustaining members, increasing attendance for events and programs. Digital advertising, branding, collateral management, corporate communications, public relations.

Concentrated on marketing efforts that supported the George W. Bush Presidential Center - advertising, branding, collateral, media relations and public programming.

Directed and managed all marketing and communication initiativesBrand and messaging managementWorked cross - functionally to develop cohesive strategic plans that meet goals and objectives Collaborated with sales department to generate leads through digital advertising Managed all collateral (brochures, flyers, postcards, etc.) '​Maintained brand consistency through website platform - review and analyze statistics Created social media campaigns to raise awareness to create excitement, growth and awarenessDirected public relations campaigns, develop press releases, collaborate with agency of record to raise the visibility of Girl Scouts as the experts in girl leadership

Oversaw all marketing and promotions Worked with sales department to create plans that generated interest from alumni and local community Wrote all in-game scripts and directed all in-game promotions Developed the Pony Up Campaign in conjunction with agency of record

Directed all marketing, public relations, special events and communications efforts. Wrote and managed all collateral material Coordinated and pitched stories to local and national media Managed all special events: Dallas and Fall Blooms, Concerts, and other events

Directed and managed all marketing, special events and communication efforts Worked cross-functionally to develop plans that supported the museum's goals Rebranded the Dallas Museum of Natural History to the Museum of Nature & Science Pitched key stories, highlights, museum's scientists to the local media to generate awareness

Developed media plans for consumer and technology clientsAnalyzed best media options for clients, negotiated media rates, maintained media budget Compiled competitive overviews and marketing objectives for each client