Monica Arango

Monica Arango Email and Phone Number

Product Management | Project Management | Digital Marketing | Business Development | Leadership | Customer Experience @ By Bold Studio
Monica Arango's Location
Canada, Canada
About Monica Arango

My proven expertise in crafting marketing and product strategies is reflected in the competitive positioning and customer value creation of the products I have launched. The fusion of my customer understanding, business acumen, and data-driven analysis has consistently resulted in successful go-to-market strategies and sales growth.Throughout my professional journey, I have been unwavering in my commitment to leveraging market research, creative problem-solving, and agile methodologies to drive innovation and expansion. Embracing new technologies and prioritizing the development of a superior customer experience at every touchpoint of the customer journey is imperative in delivering solutions that exceed client expectations and contribute to income growth.

Monica Arango's Current Company Details
By Bold Studio

By Bold Studio

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Product Management | Project Management | Digital Marketing | Business Development | Leadership | Customer Experience
Monica Arango Work Experience Details
  • By Bold Studio
    Senior Marketing Project Manager
    By Bold Studio Jun 2024 - Present
    Vancouver, British Columbia, Canada
    Craft compelling marketing and product strategies to gain a competitive edge and deliver exceptional value to our customers. Develop detailed project plans to execute marketing campaigns for our customers. Establish go-to-market initiatives to drive sales and ensure the successful introduction of new products and services. Utilize data analysis to extract valuable insights crucial for informed decision-making.
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  • Castle Fun Park
    Marketing Project Manager
    Castle Fun Park Sep 2022 - Sep 2023
    Abbotsford, British Columbia, Canada
    Manage the digital marketing strategy to enhance customer loyalty and increase off-peak time visits by working collaboratively with operational managers and analyzing sales and customer data to understand business objectives and customer needs. Conduct market research in the entertainment industry to develop effective promotional campaigns across various digital channels.
  • Next-One
    Project/Product Consultant
    Next-One Nov 2020 - Aug 2022
    Colombia
    Provide guidance and assistance to companies in creating effective product and customer service strategies that boost competitiveness and offer outstanding customer value. This involves driving projects to create products or services, understanding customer needs, analyzing market trends, and navigating technological environments to build compelling business cases and achieve successful product launches.
  • Tigo Colombia
    Project/Product Development Director
    Tigo Colombia Jun 2018 - Oct 2020
    Colombia
    Design and implement products for the B2B segment throughout their lifecycle, including transforming associated processes, purchasing and implementing technological platforms, and developing pricing and go-to-market strategies.The leadership of the pre-sales engineering team, responsible for making projects technically and financially viable and building commercial offers for the company's large clients.
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  • Tigo Colombia
    Project/Product Development And Engineering Director
    Tigo Colombia Apr 2015 - May 2018
    Colombia
    Design and implement products portfolio for the business segment, including the structuring of the associated processes, the purchase and implementation of platforms and the activities associated with the product's launch.The leadership of the PMO for the management of large technological projects of clients for the government and corporate sector.
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  • Tigo Colombia
    Sme Business Development Director
    Tigo Colombia Jun 2010 - Mar 2015
    Colombia
    Plan and develop the corporate and competitive strategy for the SME segment, including structuring the income and budget expenses.Develop the businesses and products required to meet the expected income and profitability levels.
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Monica Arango Education Details

Frequently Asked Questions about Monica Arango

What company does Monica Arango work for?

Monica Arango works for By Bold Studio

What is Monica Arango's role at the current company?

Monica Arango's current role is Product Management | Project Management | Digital Marketing | Business Development | Leadership | Customer Experience.

What schools did Monica Arango attend?

Monica Arango attended Universidad Eafit, Universidad Eafit, Universidad Pontificia Bolivariana, Ciccc - Cornerstone International Community College Of Canada, University Of California, Berkeley, Haas School Of Business, Massachusetts Institute Of Technology, Tisoc - The International School Of Coaching.

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