▶︎ 𝗠𝗬 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘I am the founder of Gugu Guru. We help innovative mom-focused brands start and scale their own mom creator communities, so they can generate coveted "word of mom", increase sales and brand awareness with authentic community content.▶︎𝗞𝗘𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦Gugu Guru's approach combines the best of• Community marketing • Mom influencer marketing• User generated content (UGC) by the Mom Creator Economy• Ambassador / affiliate programs▶︎𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗚𝗨𝗚𝗨 𝗚𝗨𝗥𝗨Gugu Guru brings content strategy, along with a massive network of proven, vetted celebrities, experts, creators and influential parents. Our approach combines the best of community, creator marketing, influencer marketing and ambassadors programs that brands can leverage. The team at Gugu Guru takes a personal approach in everything we do and you'll have direct access to us throughout the project. Our job is to handle everything from start to finish so that you don’t have to add anything on your plate. In fact, we will take things OFF of your plate as much as possible.▶︎𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦Our clients benefit from our tried & true approach to starting and scaling creator communities and creative DFY (Done For You) marketing campaigns, in as little as 2-3 months, with most of it handled completely by the Gugu Guru team from start to finish. ▶︎𝗪𝗛𝗔𝗧 𝗕𝗥𝗔𝗡𝗗𝗦 𝗔𝗥𝗘 𝗦𝗔𝗬𝗜𝗡𝗚:"Year over year we have seen a documented increase in conversion and brand awareness as a direct result of our partnership and we look forward to continuing to grow with Gugu Guru at our side. We highly recommend that any new or upcoming brand consider adding Gugu Guru as a promotional partner, you won’t be disappointed.” - Erica Jutzin, Director of Marketing

▶︎ 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗦𝗖𝗔𝗟𝗘?Attracting influencers is amazing but managing & maximizing those relationships can get very time-consuming, very fast. This often results in brands leaving lasting value on the table. Gugu Guru helps brands start & scale creator communities to do their marketing for them. ▶︎𝗪𝗛𝗢 𝗜𝗦 𝗧𝗛𝗜𝗦 𝗙𝗢𝗥?•D2C brands in the parenting space with established communities•Solopreneurs or small teams from mom-focused brands that don’t have time or resources to ideate, design and manage creative influencer marketing campaigns ▶︎ 𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:Gugu Guru delivers:•A sustainable structure and pipeline for your creator community.•An organized library of content at your disposal.•Your own go-to community of creators you can tap into at any time for content ideas, trends, and larger strategic initiatives.•An industry-leading team for creator relationship management. •The recognition of your brand as a dream partnership for creators.▶︎ 𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦:•An all-in-one solution for creator community management▶︎ 𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬:"We’ve worked with the Gugu Guru team on several collaborations over the years and they have always been a great partner. Recently, we’ve brought them on board to help curate content, working with their mom creators on new product launches. The quality and creativity has been amazing - we’ve been so impressed!"Ashley Gambrel, Social Media and Community Manager, TOMY (boon)

▶︎ 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗕𝗥𝗔𝗡𝗗𝗔𝗖𝗖𝗘𝗦𝗦: 𝗠𝗢𝗠 𝗖𝗥𝗘𝗔𝗧𝗢𝗥𝗦 𝗦𝗣𝗔𝗥𝗞?The PPOV or "Parents' Points of View" system is engaging, interactive and shoppable user generated content (UGC) sourced from a passionate community of Gugu Guides, experts and celebrity parents who share honest, authentic reviews and recommendations for our information-hungry audience.▶︎𝗪𝗛𝗢 𝗜𝗦 𝗧𝗛𝗜𝗦 𝗙𝗢𝗥?•Brands launching a new product or service in the parenting space looking to integrate creator strategy from the start versus making it an afterthought.▶︎𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:• Build a community that bolsters your brand love and gain expert resources and guidance for creator relationships that click. ▶︎𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦:•Dedicated group of at least five mom creators who plug into your team to help drive and create content based on lived experience and industry insight•Lifetime access to our partnership resource hub with step-by-step guidance and collaboration tools•Recruitment and connection to five mom influencers to kickstart your community•Creator relationship coaching to max out every engagement•Dedicated account manager for 3 months•Access to on-demand Slack support for 3 months▶︎𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬:“We have been partnering with Gugu Guru for a number of years now, and they have always been a pleasure to work with. Their team creates quality content, is timely and organized, and brings great ideas & opportunities to the table. We plan to continue working with them for years to come!” -Tali Scheer Former VP of marketing at Baby K’tan

▶︎ 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗕𝗥𝗔𝗡𝗗𝗔𝗖𝗖𝗘𝗦𝗦: 𝗠𝗢𝗠 𝗖𝗥𝗘𝗔𝗧𝗢𝗥𝗦 𝗦𝗢𝗨𝗥𝗖𝗘?Our influencer marketing Gugu Guide community includes hundreds of content creators, influencers, celebrities & experts actively sharing content. Brands benefit from partnering with these trusted moms who provide real-life insight into what products & services fit best for specific lifestyles through engaging content on Gugu Guru and their own social media. ▶︎𝗪𝗛𝗢 𝗜𝗦 𝗧𝗛𝗜𝗦 𝗙𝗢𝗥?•Brands struggling to connect with influencers or who don't know where to start•Marketers that don’t know how or don’t have the time to identify and vet the right influencers ▶︎𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:• The fastest way to access the Mom Creator community. Easily secure an authentic fit by sharing collaboration opportunities with more than 50,000 mom creators.▶︎𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦:•Source perfect-fit creators for every type of collaboration opportunity:•Share your brand with 50,000+ vetted mom creators•Customized creator application based on your terms•Brand feature in four consecutive weekly newsletters•Dedicated post in the private Mom Creators Facebook Group▶︎𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬:"Through celebrity & influencer seeding, the team at Gugu Guru does a marvelous job of getting exposure for the Crane brand in our target market of new parents." Katie Sotor, Director of Marketing Crane USA

▶︎ 𝗪𝗛𝗔𝗧 𝗪𝗘 𝗗𝗢:Help brands looking to reach parents through: •Content creation•Influencer marketing▶︎𝗪𝗛𝗢 𝗜𝗦 𝗧𝗛𝗜𝗦 𝗙𝗢𝗥?•Any brand that wants to reach parents with an innovative product or service•D2C brands in the parenting space •Brands launching a new product or service in the parenting space▶︎ 𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:•Sign up using our form to let us know what service(s) you're interested in and we'll set up some time to chat.▶︎ 𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦:•A phone call with us where even if you don't work with us, you'll come away with some great ideas for your brand.▶︎ 𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬:“The consulting and advice I’ve received from the team has seriously been invaluable...I can say with 100% honesty that Mockingbird is significantly better positioned for success because of their guidance, introductions, and support.” - Eric Osman, founder/CEO at Mockingbird

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. Join me and other ambitious Entreprenistas and join our community here: entreprenista.com/join