Moderation of discussion groups, in-depth interviews, ethnographic interviews, focus groups cross-impact. On line Focus Groups. Bulletin Board Moderation and analysis for U & A studies, qualitative pre-test advertising campaigns for brands, Pre-test of new product concepts, category status, identifying new areas of communication and brand, trends reports & workshops.FMCG, Healthcare, Spirits, Banking and Insurance sectors.....................................................................................................................................Research the needs of the target and create the most suitable message to put it in the environment in which it can draw the attention of potencials; based on the insights of the users, create a territory with emotional communication that mobilize to purchase, analyzing the drivers & the barriers of each category in general and of each particular product or service.Strategy, Concepts & creativity, content & communication actions in Social Media.

Colaboración en proyectos para gran consumo,cosmética, farma, banka, agencias de publicidad, telecomunicación, distribuidores como director cualitativo, moderación de focus group, entrevistas y paneles onlines, análisis cualitativo de resultados, researcher de tendencias.

Account director & strategies planner. Work in the idea with the creative team, supervision of final 360º production, client´s analysis and budgeting Some accounts: El Carabobeño (www.el-carabobeño.com), Civetchi (www.civetchi.com.ve), Grupo Vitasana (www.grupovistana.com.ve), Modusistema (www.modusistema.com), Grupo Herrera (HMotores Cagua, HMotores Naguanagua, Tracto Agro Maracay), C.C Galas Plaza (galasplaza.com)

Contact and introduce company to prospect clients. Work with the client to construct the briefing to analyze the necessary insights for planning and creating strategies, negotiation with providers and budgeting.

My responsibilities were the management of the accounts and the establishment of rapport with clients, writing briefings and taking part or strategic meetings, supervising digital productions and final deliver to clients.

Contact and introduce company to prospect clients. Work in the idea with the creative team to create 360º advertising campaigns, management of the account and negotiation with providers.