Monica Belsito Email & Phone Number

New York, Ny, Us

White Plains, New York, Us

White Plains, New York, Us

• Led the transformation of omnichannel sales and marketing to drive growth via a cohesive consumer ecosystem.• Direct oversight and responsibility for Integrated Marketing strategy and execution across paid, owned, and earned media, including shopper marketing, trade marketing, and retail media networks.• Reorganized and rebuilt the Omnichannel Sales team, driving growth in Pure Play and retailer.com by introducing P&L discipline, self-managed media, and foundational eComm best practices.

New York, New York, Us

• As the fourth hire and right-hand to LOLA’s co-founders, we built and scaled LOLA – the first lifelong reproductive health brand, offering clean products, expert content, and a community that supports consumers from their first period to their last hot flash.• Built the brand architecture and cemented the brand’s positioning in the marketplace. • Led the evolution of the organization and team to enable the expansion beyond a profitable DTC model into a full omnichannel business with market share leadership.• Direct oversight and responsibility for paid, owned, and earned media, creative, product marketing, product development, R&D, consumer insights and analytics, contract manufacturer sourcing, quality systems, and legal (FDA, FTC, trademark, IP, contracts, corporate matters, and insurance).• Inventor on a patent with both utility and design aspects: 62/755,058 filed on November 2, 2018.

New York, New York, Us

Restructured and stabilized the Operations team. Trained and mentored the existing Director into a position of leadership, promoting her into a VP role with a completely new team of four full-time employees.

New York, New York, Us

Initiated early discussions with Walmart and Target, leading top-to-top meetings to secure a one-year exclusive launch for LOLA with Walmart in April 2020. This historic deal comprised 14 SKUs in over 3,600 doors with in-line fixturing and a 6mo end-cap – the largest launch into retail of any DTC brand to date. Once secured, I hired and onboarded a VP of Sales to run a new vertical in LOLA’s organization.

Marina Del Rey, Ca, Us

• Actively managed all parts of brand development, product innovation, consumer insights, and product development, leading to the $1B acquisition by Unilever.• Brand Development: Created decision framework utilizing proprietary insights methodology to inform sub- branding and parent brand consolidation.• Innovation & Insights: Established an innovation and strategic roadmap process for product launches with an insights-first model, utilizing a statistically significant DTC consumer base as a free learning lab.• Product & GTM: Responsible for concept development through product launch with supporting IMC. Created a proprietary methodology that mimics Nielsen Bases I and II at a fraction of the cost, in half the time.

Marina Del Rey, Ca, Us

New York, New York, Us

• Mined insights and identified opportunity spaces for the development of breakthrough and incremental innovations for Irish Spring® (bar soap, body wash, and other grooming products) to create a comprehensive 5yr pipeline.• Managed bundle development, consumer validation, integrated marketing planning, and three go-to-market teams totaling 140+ cross-functional and agency partners to ensure the flawless execution of Q1 ‘15 new items.

New York, New York, Us

• Created and managed a global cross-functional task force of 60+ employees and agency partners, including Finance, Supply Chain, R&D, Insights & Analytics, Procurement, Design, Consumer Affairs, Sales, and Legal to re-launch Optic White® toothpaste. Re-launch to date has driven significant incremental share points.• Managed bundle development, go-to-market, and media plans for Optic White® regimen Q1 ‘14 new items, which have grown share and category dollars.• Managed day to day business, P&L, and budgeting for Colgate® Optic White® toothpaste, exceeding 2013 net sales goal and achieving margin and share goals.Awards:- STEP Award, US Marketing Organization, 2013

New York, New York, Us

• 7 month brand rotation within the US Company on Manual Toothbrushes. Key accomplishments include: - Achieved manual toothbrush share leadership in the US for the first time in Colgate history. - Identified One Direction prior to their US debut, negotiated licensing terms, and launched a full oral care line for tweens under the Colgate® Max Fresh 1D franchise, exceeding all KPI goals. - Managed US commercial business and P&L for kids, value and mid-tier manual toothbrush franchises.• 3 month sales rotation with C-P’s Walmart sales team in Bentonville, AR. Key accomplishments include: - Managed retail team to ensure flawless execution of in-store displays and everyday item availability. - Conducted category SKU analysis to support plan-o-gram recommendations, which were accepted.• 3 month strategy rotation with C-P’s Global Home Care team. Key accomplishments include: - Developed global fragrance strategy currently being implemented by C-P teams internationally.Awards:- STEP Award, US Marketing Organization, 2012- Personal Leadership Award, North America, 2012

New York, New York, Us

• Developed go-to-market plans for Q1 2011 new items, segment market analysis, and 3yr innovation pipeline.

New York, Ny, Us

• Engaged by wide variety of clients to manage crisis through media relations. Cases ranged in industry and topic, including supply chain contamination, NGO attacks, M&A, bankruptcy, political campaigns, and disaster relief.• Created media positioning strategies to proactively reposition or enhance reputation through media relations. • Developed strong relationships with traditional and “new” media, securing and shaping coverage.

New York, Ny, Us

New York, Ny, Us

Mba, General Management

Bachelor Of Arts, Spanish, Marketing And Linguistics