Monica Bonelli Email & Phone Number

Saint Petersburg, Fl, Us

Dallas/Fort Worth Area

Promoted to define and drive strategic objectives designed to cement long-term growth for Armstrong McCall, a marketer and distributor for Sally Holdings ($3.9B). Actively pursued new sales opportunities, selected new products, identified and capitalized on new beauty industry trends, and implemented competition-beating initiatives. • Rooted operations with a “customer-first” approach, collaborating with marketing and operations teams on product sales strategies designed to engage and retain the consumer. • Led with a cost-conscious and lean mentality, personally leading inventory planning and allocation initiatives and working closely with buyers to ensure a concise merchandising focus heavily based on data analysis. • Fostered strong relationships with key vendors to ensure partnerships resulted in strong product sales and optimal financial results, always working to find ways to slash costs and increase margins. • Devised profitable exit strategies, including vendor participation of slow-selling or discontinued items, package changes, and poor performing promotional sell-throughs. • Actively maximized sales potential by personally overseeing and promoting new products and upcoming trends. • Built a high-performing and engaged team by setting KPIs and mentoring individuals to improve performance. • Consistently led all categories in meeting or exceeding all operating earnings. Key Impacts:• Increased 2019 One Day Sale promotion sales 19.27% by negotiating down prices of best-selling products.• Boosted 9/2019 sales margin $200K+ YOY.

Dallas/Fort Worth Area

Named as Merchandise Manager, quickly showing a proven talent for moving merchandise through strategic planning and innovative product placement. • Specialized in monitoring competitors’ activities and increasing sales through decisive merchandise placement. • Maximized profit and sales by devising innovative plans/promotions and restructuring merchandising strategies to highlight key products and promote new product solutions and limited-edition items. • Analyzed data in-depth to optimize merchandise selection and identify and remedy underperforming categories. • Successfully planned and executed substantial merchandise initiatives and relays.• Headed the modification and execution of management system procedures and administrative and managerial policies, including functioning procedures to ensure increased sales and profitability. Key Impacts:• Boosted sales 7% above projected levels by implementing weekly meeting with field sales team on how best to support new product launches.• Increased category team’s productivity 30% YOY by implementing a new automated workflow process.

Austin, Texas / Mexico.

Owned the selection of merchandise and promotions in alignment with the assortment strategy, quality, quantity, and specification requirements of the overall brand. Conducted market research to determine appropriate pricing and maintained ideal inventory levels to meet demand. • Anticipated customer buying patterns in support of ordering and inventory requirements by analyzing and monitoring sales records, trends, and economic conditions.• Directed sales and promotional planning to ensure that promotions presented by vendors were adequate to reach sales goals, including one-day sales, VIP events, trade shows, sales meetings, and gap promotions. • Determined the most cost-effective purchase options by obtaining and analyzing supplier quotes. • Established cross-functional team that exceeded management’s benchmark order metrics and reduced average purchasing cycle times. • Selected to participate in special projects that required specialized product knowledge, such as inventory and store resets and/or experience with company operations. • Managed vendor partnerships and negotiations to ensure reduced costs, increased margins, special terms, discounts, allowances, and payments related to all appropriate opportunities.• Forecasted purchase requirements and orders for vendors carried in the international warehouse (Mexico). Key Impacts:• Mitigated $100K product loss by negotiating new distributor for balance of Moroccan Oil product line.• Drove top-line sales within 6 months of managing appliance category, driving sales with promotional campaigns in partnership with vendors.