Monica Brouwer Email and Phone Number
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With over a decade of experience leading marketing efforts for iconic brands like Casper, Zipcar, Todd Snyder, and Vitaminwater, I've sharpened my expertise in driving brand success. My entrepreneurial journey of building a marketing collective from scratch has also equipped me with a unique perspective on industry trends, brand development, and effective team leadership.As a multifaceted marketing professional, I bring a diverse set of skills to the table:🚀 Growth HackerI excel at developing innovative go-to-market strategies, constructing cutting-edge martech stacks, and crafting unforgettable omnichannel experiences that propel brands to new heights.🛡️ Brand GuardianWith a keen eye for detail and a commitment to excellence, I safeguard brand integrity while fearlessly pushing boundaries to achieve remarkable results, even in the face of budget constraints.🏆 Innovative LeaderBuilding and nurturing high-performing teams is my forte. I foster a culture of innovation, translating boundless creativity into measurable impact and consistently delivering on ambitious goals while maintaining budget discipline.As a versatile advisor and consultant, I empower:🚀 StartupsProviding strategic guidance and operational expertise, I help early-stage companies navigate the challenges of growth and scale effectively.🎨 Consumer BrandsI craft impactful communication strategies and branded activations that resonate deeply with target audiences, driving engagement and loyalty.🎉 Cultural EventsBy leveraging integrated marketing approaches, I maximize reach and engagement, ensuring successful and memorable experiences that leave a lasting impact.
Smash Kitchen
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Vp Of BrandSmash Kitchen Dec 2024 - Present
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Fractional Cmo / Vp MarketingGuest Star Oct 2018 - Dec 2024Brooklyn, Ny, UsBuilt Guest Star, a brand marketing collective of experts from diverse backgrounds who partner with brands to develop campaigns, growth plans, content, and branded experiences. As a trusted advisor and fractional marketing leader, I provide strategic guidance on brand development, marketing strategy, operations, and growth initiatives to a diverse portfolio of clients.Client Roster: Recess, Krispy Kreme, Supergoop!, Sulwhasoo, Knix, Overhead Media, Five Boroughs Brewing Co., Smuttynose Brewing Co., Cloud Water, Thousand Fell, Knotel, Chevron, and Daybase. -
Marketing ConsultantKrispy Kreme Apr 2023 - Sep 2023UsAs a consultant for Krispy Kreme, I partnered with the CMO and Brand team to develop and implement strategic, data-driven hyperlocal marketing plans and create marketing best practices and playbooks. I led the execution of grassroots and targeted campaigns, collaborating with talented design teams and building strong relationships with local shop operators. I also helped the team test new digital marketing strategies across channels like LinkedIn and Google Maps to drive incremental shop traffic. My work resulted in a significant boost in sales and brand recognition in key regional markets, helping Krispy Kreme spread joy nationwide. -
Vp Of MarketingTodd Snyder Dec 2018 - Feb 2020New York, Ny, UsJoined the designer menswear brand to create and enhance strategies around national (brand-driven) and local (store-driven) marketing efforts. Provided strategic leadership for all brand-defining initiatives, partnerships, and product launches. Drove strategy and execution of growth marketing efforts to scale growth, expand channel mix, and drive lifetime value. Increased e-commerce sales by 55% for two consecutive years.Created a capsule collection with sportswear brand Champion to commemorate the 50th anniversary of the Stonewall Uprising that generated over 318 million media impressions and a $75K donation to the Stonewall National Monument on behalf of the National Parks Foundation. -
Sr. Director Brand MarketingBest Made Co. 2018 - 2019Brooklyn, Ny, UsResponsible for driving annual strategy, seasonal marketing ideation, and strategy across all consumer touch points. Also managed global brand partnerships and retail marketing teams. Outfitted people to lead extraordinary lives.Drove brand strategy, editorial development, and communication strategies across all consumer touchpoints (web, email, direct mail, catalog, social media) for the luxury outdoor online retailer.Ensured marketing strategies and creative executions were brand-elevating, customer-relevant, and effective in building loyalty and business growth.Managed the annual marketing budget and provided quarterly and campaign-based ROI analysis on all channel spending.Partnered with Chef Francis Mallmann to cultivate a group of global brand ambassadors that embodied the brand’s spirit of adventure and leveraged his expertise to develop capsule collections that drove record traffic to the e-commerce site. -
Sr. Director Of Brand - Experiential MarketingCasper Dec 2014 - Apr 2018New York, New York, UsDesigned award-winning brand marketing campaigns and experiences that drove trial and awareness of the internet's favorite mattress. Launched and led the “Nap Tour,” a mobile marketing tour that introduced the brand to consumers by putting a nap on wheels and generating over 300 million media impressions. Contributed to achieving a 31% aided awareness for Casper with campaigns like the SnoozeBar and the award-winning Dog Bed Launch. Built supporting omnichannel marketing campaigns that generated over $1 million in direct sales. Oversaw annual offline brand marketing budget and provided quarterly and campaign-based ROI analysis on all brand program spending.Launched Casper's brick-and-mortar expansion and omnichannel marketing strategy. E-commerce sales showed a 15% increase in sales in markets with active pop-ups and retail stores for two consecutive years. -
Senior Marketing ManagerHailo Mar 2014 - Nov 2014London, London, GbResponsible for all brand marketing efforts for the early stage taxi app company, including brand strategy, public relations and growth. Helped the North American taxi industry take on Uber, one e-hail at a time. -
Marketing ManagerHailo Aug 2012 - Mar 2014London, London, Gb
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Marketing ManagerZipcar Dec 2009 - Aug 2012Boston, Massachusetts, UsLed Zipcar’s marketing efforts in the Northeast region. Orchestrated sponsorships, partnerships, and events to acquire new customer and increase brand visibility. Turned renting cars into a fun, breezy, eco-friendly experience. (Car-)Sharing is caring, y'all. -
Marketing AssociateThe Coca-Cola Company / Glaceau Vitaminwater Dec 2007 - Dec 2009Atlanta, Ga, UsLed the sharing and implementation of marketing best practices during Coca-Cola North America and Glaceau Vitaminwater’s merger as a national in-house brand consultant. Developed training programs and activities for 400 field sales and marketing employees nationally. -
Field Marketing ManagerGlaceau Vitaminwater Feb 2004 - Dec 2007UsPart of the team that sold Vitaminwater to Coca-Cola for $4.1 billion after growing volume 100% for three years in a row. Managed consumer sampling programs that distributed 500K+ Vitaminwater samples per year nationally. Taught you to drink your vitamins.
Monica Brouwer Skills
Monica Brouwer Education Details
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Miami Dade CollegeGeneral
Frequently Asked Questions about Monica Brouwer
What company does Monica Brouwer work for?
Monica Brouwer works for Smash Kitchen
What is Monica Brouwer's role at the current company?
Monica Brouwer's current role is Head of Marketing / VP | Ex. Casper, Zipcar, Coca-Cola/Vitaminwater | Brand Builder, Strategy Expert | Cultivating Growth in Startups and Consumer Brands.
What is Monica Brouwer's email address?
Monica Brouwer's email address is mo****@****per.com
What is Monica Brouwer's direct phone number?
Monica Brouwer's direct phone number is +191751*****
What schools did Monica Brouwer attend?
Monica Brouwer attended Miami Dade College.
What skills is Monica Brouwer known for?
Monica Brouwer has skills like Marketing Management, Social Media, Strategic Partnerships, Relationship Marketing, Event Planning, Experiential Marketing, Brand Awareness, Mobile Marketing, Digital Marketing, Advertising, Integrated Marketing, Facebook.
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