Monica Buczynski Email & Phone Number

Perth, Wa, Au

Mount Hawthorn, Western Australia, Australia

Mount Hawthorn, Western Australia, Australia

Perth, Australia

Concept Marketing is an integrated marketing communications firm, uniquely structured to provide multiple services including: advertising, PR, direct mail, events, interactive communications, SEO/SEM and media placement. Experienced in brand development, and all aspects of digital marketing including strategy and client retention.Concept Marketing is one of the only agencies in Perth to boast long-term client retention and have a reputation as innovative and dynamic industry leaders. The multi-faceted approach to campaign management covers campaign conception, strategic roll-out, multi-media campaigns and behavioural change management strategies.Job duties include:• Managing and co-coordinating all activities for client’s events, exhibitions and trade shows• Strategising and reporting on all activities for clients• Leading meeting to discuss event requirements for online digital, social and SEO activity

Perth, Australia

During my employment with The Small Business Lounge, I developed my role as an event manager, marketing, content expert, writer, presenter and a national speaker. I have had the pleasure of delivering keynote presentations for: • MYOB Partner Connect Conference, Melbourne 2018• WA Small Business Summit, Perth 2018• The Volte Launch, Perth 2019• Engaging Education Student Business Conference, Murdoch University 2019• Bankwest, Bankwest Place 2019• MYOB Partner Connect Conference, Melbourne 2019• Ignite Small Business Conference, Melbourne 2019Working alongside the Managing Director since the businesses founding and early start-up stage, I was able to successfully implement a highly effective business development strategy growing the business from a 200K turnover to a 600K turnover in two short years using a multi-faceted approach of event marketing and inbound marketing approaches to attract new clients to the business.The dramatic increase in the business's growth lead to a pivot in the business from a bookkeeping practice to a multi-faceted business support service offering digital support and financial advice. The inbound marketing approach lead to great uptake of the brand using social media, events, video and email marketing to bring warm leads to the business including a national bank approaching the business with a partnership. As a leader in my industry, I have developed and continue to run a series of educational and interactive workshops and seminars with the aim of teaching small business owners the knowledge and skills they need to effectively implement growth strategies themselves. I regularly teach on topics such as Instagram, Content Marketing, LinkedIn, Facebook Marketing, plus more.

Perth, Australia

The Small Business Lounge is a boutique space designed to cater to the diverse needs of small business owners. In a contemporary and modern setting, the company offers a range of holistic solutions for business owners under one hub. From bookkeeping to social media management, The Small Business Lounge helps take the pressure off to help business owners get back to focusing on what they do best.During my role I help aid the business and clients with:• Coordination of marketing campaigns including concept, strategy, execution and analysis of results (conversions) and metrics to optimise future campaigns and make sound recommendations• Implementing social media strategies, creating monthly e-newsletters, writing content which enhances the online brand for websites and social media platforms• Cross-selling other services to aid the client in their business• Implementing innovative ideas and methods to drive new business and clients for the organization • Professional phone manner and able to build long-lasting relationships • Proficient in digital marketing strategies such as the development of content and execution of adverts using platforms such as MailChimp and Facebook Ads Manager.• Monitoring company expenses to ensure initiatives do not exceed allocated budgets.• Event coordination and management of workshops and networking events including budgeting, ticketing, advertising, event coordination, event set up and clean up, catering and post-event analysis of customer satisfaction • Developed, coordinated and hosted workshops on small business topics such as Instagram for Small Business, Smartphone-ography, Facebook for Small Business, Branding with Canva and Content Marketing• General office administration• Managed a portfolio of social media clients and provided as required: social media plan, scheduling, content curation, graphics, an increase in following and engagement, data analysis and social metrics

Perth, Australia

Responsibilities:• Plan event from start to finish according to requirements, target audience and objectives• Come up with suggestions to enhance the event’s success• Prepare budgets and ensure adherence• Source and negotiate with vendors and suppliers• Be in charge of hiring personnel• Coordinate all operations• Lead promotional activities for the event• Supervise all staff (event coordinators, caterers etc.)• Approve all aspects before the day of the event• Ensure event is completed smoothly and step up to resolve any problems that might occur• Analyse the event’s success and prepare reports

Perth, Australia

Perth Business Network (PBN) is a boutique professional services firm providing exclusive networking and introduction opportunities for our corporate members and sponsors.Membership to PBN is by invitation only. Being part of this premier network leads to elevated sales performance as a result of conducting business with proactive, highly engaged leaders and industry professionals.PBN members are highly professional, engaged, proactive and driven by the values of integrity and transparency. Importantly, members are open and ready to do business with each other and appreciate the value of nurturing long-term relationships. We create bespoke events (breakfast, luncheons, networking nights and seminars) throughout the year which are uniquely designed for our members to enjoy the pleasure of each other's company and provide a positive environment for building sustainable partnerships. Moreover, we will instigate and facilitate private business introductions outside of the networking events if there are positive synergies between our members.PBN is an innovative and a results-driven organisation. We continually strive for excellence and apply best practice within our industry. We delight our stakeholders by consistently exceeding their expectations. We hold ourselves fully accountable for ensuring return on investment for our valued members and sponsors.

180 Hay St, East Perth Wa 6004

The Chamber of Commerce and Industry of WA is an independent non-for-profit organisation that has been the voice of business for more than 125 years. With more than 9000 members from across all regions and industries, their mission is to make it easier to do business in this state and ensure that WA is a place where businesses of all shapes and sizes can succeed.I completed Work Integrated Learning Internship through Curtin University working in the Resource and Project Services Department (REPS). During the role, I assisted the management in the following:• Worked alongside a team to develop the marketing, layout, editorial content of the annual REPS Directory• Contributed to editorials by writing an article on Curtin University's 'Plan for Perth'• Assisted with various departmental administration duties• Assisted with the fortnightly newsletter process, which included; sourcing content, sourcing local upcoming events and its editing before the publishing and distribution to subscribers• Assisted the International Trade unit in organising meetings and attending CCI international delegations and briefings

Burlington, Ontario

• Generated lead and prospect clients through home shows, trade shows, expos, canvassing, cold calls and kiosk locations• Met and exceeded target sales quotas • Developed extensive product knowledge regarding tank less hot water systems, furnaces, air conditioners along with a wide range of company products to communicate how the company can match the customers needs and provide a solution.

Guayaquil, Ecuador

Canadian International Development Agency internship program (6-month contract) living abroad in Guayaquil, Ecuador. The primary role of this placement was to strengthen market ties between Ecuador and Canada. During my placement, the following was achieved: • Promoted sustainable market linkages and development between Canadian and Ecuadorian businesses/organizations• Developed seminars, conferences and/or public engagement events with a focus on sustainability• Contributed to the strategic business plan and operations of the Canadian Chamber of Commerce recruiting new members• Organized and managed the specific marketing campaign and promotional event for "Conexiones" the corporate magazine for the "Canadian Chamber of Commerce" in Ecuador• Contacted Canadian universities and sold advertising space in the corporate magazine, "Conexiones" met sales targets and exceeded by selling 3 full page colour ads within the first month

Niagara-On-The-Lake, On

• Marketed the importance of intercultural learning to Niagara College students via weekly 'Information booth' set up in high foot traffic areas on campus• Launched a campus wide campaign and international involvement program among Niagara College students known as, 'Be World Ready' (https://getinvolved.niagaracollege.ca/organization/beworldready)• Developed a resource database for domestic students to use regarding international opportunities to work, study, travel abroad• Organized, planned and facilitated various internationally focused events for students• Developed and maintained a social media campaign

Peru

• Co-op program work placement with a major export company in Peru• Developed a case study based on overall economic structure in Peru for future International Commerce students at Niagara College• Conducted product and market research proposal for Open World Exports products to export to Canada (and other markets)• Developed personal international competencies working abroad

Bachelor Of Commerce (Bcom), Study Abroad

Monica completed 2 semesters of study abroad on while on exchange at Curtin University in Perth, Western Australia. Key courses of study.

Certificate Iv In Bookkeeping, Accounting Technology/Technician And Bookkeeping

Bachelor Of Commerce (Bcom), International/Global Studies

Activities and Societies: Outbound Exchange student Winter 2015-2016 Key courses include: • Intermediate Spanish • Global Business.

Intermediate, Spanish

Advanced Diploma, Marketing

Activities and Societies: Developed and facilitated a student group known as, “Global Connections” where once a week international.