Marketing Specialist And Graphic Designer
• Design of graphic resources for the sales and marketing departments, both B2C and B2B.• Design of fully customizable and automated templates using Figma to generate screenshots published on the App Store and Google Play Store.• Management and updating of the Skitude and Spotlio websites, including design, copywriting, and SEO.• Responsible for B2C communication to a community of over 1.2 million users, defining and developing a multichannel strategy: → Design and copy of newsletters, achieving an open rate of over 60%. → Management of social media, resulting in a 470% increase in Instagram followers organically.• Management of B2B communication through Mailjet and Hubspot.• Execution of SEM campaigns, monitoring, and report generation.